{"id":63984,"date":"2020-12-08T09:00:59","date_gmt":"2020-12-08T14:00:59","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=63984"},"modified":"2024-01-23T14:16:24","modified_gmt":"2024-01-23T19:16:24","slug":"what-is-link-building","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/what-is-link-building\/","title":{"rendered":"What is Link Building?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Link-Building_--1024x538.jpg\" alt=\"What is Link Building?\" class=\"wp-image-64003 skip_lazy\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Link-Building_--1024x538.jpg 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Link-Building_--300x158.jpg 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Link-Building_--768x403.jpg 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Link-Building_--560x294.jpg 560w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Link-Building_-.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Link building is an effective method of building up your website\u2019s authority.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re launching a new website or looking to expand the reach of an existing one, it can be used to make your site work harder for you.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It takes time and patience to earn quality backlinks, but link building is a great way to boost your organic site traffic.&nbsp;<\/p>\n\n\n\n<p>In this article, we\u2019ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#What-is-Link-Building\" class=\"rank-math-link\">What is Link Building?<\/a><\/li><li><a href=\"#Why-Link-Building-is-Important\" class=\"rank-math-link\">Why Link Building is Important for SEO?<\/a><\/li><li><a href=\"#Link-Building-Strategies\" class=\"rank-math-link\">What are Link Building Strategies?<\/a><\/li><li><a href=\"#Quality-of-Links\" class=\"rank-math-link\">Quality of Links<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-is-Link-Building\">What is Link Building?<\/h2>\n\n\n\n<p><strong>Link building<\/strong> is an <a aria-label=\"SEO (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/\" target=\"_blank\" class=\"rank-math-link\">SEO<\/a> term for the practice of asking other websites to place one-way hyperlinks (also known as backlinks) on their site in order to improve your website\u2019s visibility in search engine results pages (SERPs).<\/p>\n\n\n<div class=\"jumbotron\">\r\n<p>Say goodbye to slow loading times and hello to high-performance websites with our new <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\/managed-wordpress\">WordPress VPS Hosting<\/a> plans. Experience 40x faster WordPress page load speeds on purpose-built servers that guarantee 99.99% uptime.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>High-Performance VPS    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Fully-Managed Support    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSL &amp; Dedicated IP    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Advanced Server Caching<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\/managed-wordpress\">Managed WordPress<\/a><\/p>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-Link-Building-is-Important\">Why Link Building is Important for SEO?<\/h2>\n\n\n\n<p>If you have an <a aria-label=\"SEO strategy (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/www.inmotionhosting.com\/blog\/seo-for-beginners\/\" target=\"_blank\">SEO strategy<\/a> (and you should), it should absolutely include link building.&nbsp;<\/p>\n\n\n\n<p>It is an effective way to increase your website\u2019s <a aria-label=\"domain authority (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\" href=\"https:\/\/www.inmotionhosting.com\/blog\/all-about-domain-authority\/\" target=\"_blank\">domain authority<\/a> and can make your website work harder for you.&nbsp;<\/p>\n\n\n\n<p>When Google and other search engines crawl a site, one thing they look at is that site\u2019s links to external sources. Backlinks are a website\u2019s way of saying they trust something.&nbsp;<\/p>\n\n\n\n<p>Basically, the more times a website shows up on external sites, the higher its credibility. So by increasing your number of backlinks, you also improve your domain authority.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Link-Building-Strategies\">What are Link Building Strategies?&nbsp;<\/h2>\n\n\n\n<p>Link building strategies are specific methods of earning backlinks to your site on other sites. And a thoughtful link building game plan should be an essential part of any solid SEO strategy.&nbsp;<\/p>\n\n\n\n<p>Each approach is built around identifying and targeting different backlink opportunities that exist.<\/p>\n\n\n\n<p>There are a copious amount of ways to go about link building, but below are several of the most popular strategies for doing so.&nbsp;<\/p>\n\n\n\n<p>These methods are not mutually exclusive and a good link building strategy should combine several of these approaches.&nbsp;<\/p>\n\n\n\n<p>For all of these strategies, it is important to consider the quality of the backlink, which we will cover later.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outreach<\/h3>\n\n\n\n<p>Outreach is usually at the center of any good link building strategy. It is all about building relationships and introducing new contacts to your content or products.&nbsp;<\/p>\n\n\n\n<p>The goal is to identify relevant and trusted websites in your industry and earn backlinks on those sites by establishing relationships and showing them you have content or products that would be relevant and helpful to their readers.<\/p>\n\n\n\n<p>And outreach is not limited to just industry-relevant sites. An easy first step in your outreach efforts could be securing backlinks from places like your local chamber of commerce or the <a href=\"https:\/\/www.bbb.org\/\">Better Business Bureau<\/a> (BBB).&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resource Pages with Trusted Links<\/h3>\n\n\n\n<p>Resource pages offer an easy way to make an introduction because they allow you to immediately bring something of value to the table.&nbsp;<\/p>\n\n\n\n<p>A resource is a guide or list you compile for your readers that links to other helpful resources or tools, such as <a href=\"https:\/\/www.inmotionhosting.com\/blog\/best-crm-plugins-for-wordpress\/\">The Best CRM Plugins for WordPress \u2013 Top 15<\/a>.<\/p>\n\n\n\n<p>If you use trusted links in your resource pages, you will earn organic backlinks. And if you can identify similar resource pages and compile a more comprehensive list, you\u2019ll earn more backlinks.&nbsp;<\/p>\n\n\n\n<p>Plus, once you\u2019ve created a resource, you can use it as a marketing tool. Using the above article as an example, once published, you could contact each of the plugin creators and show them you have given them some love in your article.&nbsp;<\/p>\n\n\n\n<p>A high-quality resource page establishes trust and including their article or product shows your appreciation for it, meaning they are more likely to reward you with a backlink.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guest Blogging<\/h3>\n\n\n\n<p>Guest blogging is a great way to generate high-quality backlinks. Much like outreach, it\u2019s important to identify relevant and related websites to improve your chances of getting the nod of approval for a guest post.&nbsp;<\/p>\n\n\n\n<p>Be strategic about the sites you do guest posts for. Make sure the sites you are submitting to are ones that will actually send traffic to your website and that you would like to receive traffic from.&nbsp;<\/p>\n\n\n\n<p>If doing a guest post for another website won\u2019t earn your site any traffic, it\u2019s likely not worth your time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Broken Link Building<\/h3>\n\n\n\n<p>Broken link building is a great link building strategy with a high success rate because it offers a lot of value to the websites you target.&nbsp;<\/p>\n\n\n\n<p>The internet is filled with broken links, as well as websites who aren\u2019t aware that those broken links exist.&nbsp;<\/p>\n\n\n\n<p>The strategy is simple:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Find broken links that are relevant to your website.<\/li><li>Create a similar resource to the one in the broken link.<\/li><li>Find out what websites are using the broken link with the Broken Link Checker plugin.<\/li><li>Ask any websites using the broken link to replace it with your link.<\/li><\/ol>\n\n\n\n<p>With broken link building, you get a backlink and other websites eliminate a broken link on their website. Win-win.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reclaim Links<\/h3>\n\n\n\n<p>It takes a lot of work to build and earn backlinks, which is why losing backlinks is especially painful.&nbsp;<\/p>\n\n\n\n<p>Link reclamation is the process of reclaiming lost links.<\/p>\n\n\n\n<p>Sometimes links break. Maybe a website removed a page or changed a URL, but it can happen anytime and without explanation. <\/p>\n\n\n\n<p>Link reclamation involves identifying lost links using tools like ahrefs <a aria-label=\"Site Explorer (opens in a new tab)\" href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Site Explorer<\/a>, then contacting site owners and giving them a fixed link to replace the broken one with. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Infographics<\/h3>\n\n\n\n<p>Making good infographics might not apply to all readers, but those with the skills to do so could potentially reap the SEO benefits of their hard work.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.inmotionhosting.com\/img\/infographics\/seo_audit_infographic.jpg\" alt=\"Building infographics like this &quot;20-Minutes or Less SEO Audit Checklist&quot; are a great way to earn organic backlinks. \"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Infographics are the fourth most commonly used format in content marketing<\/a>, behind only video, blogs and eBooks.&nbsp;<\/p>\n\n\n\n<p>They are also growing in popularity.&nbsp;<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">infographics have grown 65 percent in usage among B2B marketers in the last four years<\/a> &#8211; the largest increase in usage for B2B marketers in that time.&nbsp;<\/p>\n\n\n\n<p>However, the most convincing argument for infographics can be made with a single statistic: <a href=\"https:\/\/www.quicksprout.com\/content-marketing-lessons-learned\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">infographics generate 37.5% more backlinks than standard blog posts<\/a>.<\/p>\n\n\n\n<p>The point is, if you can condense information in a visually-pleasing and easy-to-digest way, it will do well organically. A solid infographic can continually send organic traffic to your website and earn you high-quality backlinks, without much effort outside of creating the graphic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reciprocal Linking\/Link Exchange<\/h3>\n\n\n\n<p>While not necessarily a suggested method for link building, link exchanges are a common way of attempting to get backlinks on external websites.&nbsp;<\/p>\n\n\n\n<p>The idea is that you link to an external site on your website and they link to your site on their website. \u201cI\u2019ll link to you, you link to me.\u201d<\/p>\n\n\n\n<p>While this might sound like a good idea, it can actually end up hurting your website\u2019s SEO.&nbsp;<\/p>\n\n\n\n<p>An excessive amount of links or too many links to low-quality sites will damage your site\u2019s reputation in Google\u2019s eyes.&nbsp;<\/p>\n\n\n\n<p>If you know of another reputable and relevant website in your industry that would be helpful for your site to link to, and for their site to link to yours, there\u2019s no harm pursuing a link exchange.&nbsp;<\/p>\n\n\n\n<p>However, blindly accepting and requesting backlinks from other sites is not a smart link building strategy or SEO play in general.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Quality-of-Links\">Quality of Links<\/h2>\n\n\n\n<p>No matter which route you take, any link building strategy should focus on quality over quantity.&nbsp;<\/p>\n\n\n\n<p>As mentioned above, all link building strategies should take into consideration the quality of backlinks they produce. Linking to low-quality or spammy links will only undo all the work you put into earning backlinks.&nbsp;<\/p>\n\n\n\n<p>It is important to look into the websites you\u2019d like to work with and would like to work with you.&nbsp;<\/p>\n\n\n\n<p>Aside from exploring other sites to comb their pages and content to judge whether or not you think they are reputable, a good way to decide if a site is one you should work with is by checking their domain authority.&nbsp;<\/p>\n\n\n\n<p>There are several free and paid tools available to check a website\u2019s domain such as this <a href=\"https:\/\/websiteseochecker.com\/domain-authority-checker\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Domain Authority Checker<\/a>.&nbsp;<\/p>\n\n\n\n<p>To determine if a site is worth linking to or earning a link from, first check your own website\u2019s domain authority, followed by the site you are researching.&nbsp;<\/p>\n\n\n\n<p>If their domain authority is higher than your website\u2019s, it will likely benefit you to work with them. If their score is lower, working with them could actually harm your domain authority and should likely be avoided.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Link building is a great way to improve your website\u2019s domain authority and should be an integral part of your SEO strategy.&nbsp;<\/p>\n\n\n\n<p>There are several different ways to go about securing backlinks, and a good strategy should involve a combination of those methods.&nbsp;<\/p>\n\n\n\n<p>However, the best link building strategy of all is simple: <a href=\"https:\/\/www.inmotionhosting.com\/blog\/best-content-writing-tips\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">produce quality content<\/a>.&nbsp;<\/p>\n\n\n\n<p>Good content will do well organically, and if your content isn\u2019t good, you\u2019ll have a tough time securing backlinks no matter which other strategies you try.&nbsp;<\/p>\n\n\n<p>Looking for more guides? We have over 400 <a href=\"https:\/\/www.inmotionhosting.com\/support\/edu\/wordpress\/wordpress-how-to-articles\/\">WordPress How To Articles<\/a> to help you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building is an effective method of building up your website\u2019s authority.&nbsp;&nbsp; Whether you\u2019re launching a new website or looking to expand the reach of an existing one, it can be used to make your site work harder for you.&nbsp;&nbsp; It takes time and patience to earn quality backlinks, but link building is a great<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-link-building\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-63984","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Link Building? Plus Link Building Best Practices<\/title>\n<meta name=\"description\" content=\"What is link building? It is the practice of asking other sites to place one-way hyperlinks on their site to improve your website\u2019s visibility in SERPs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Link Building? Plus Link Building Best Practices\" \/>\n<meta property=\"og:description\" content=\"What is link building? It is the practice of asking other sites to place one-way hyperlinks on their site to improve your website\u2019s visibility in SERPs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-link-building\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T14:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T19:16:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2020\/12\/What-is-Link-Building_-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Link Building? Plus Link Building Best Practices","description":"What is link building? It is the practice of asking other sites to place one-way hyperlinks on their site to improve your website\u2019s visibility in SERPs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inmotionhosting.com\/blog\/what-is-link-building\/","og_locale":"en_US","og_type":"article","og_title":"What is Link Building? Plus Link Building Best Practices","og_description":"What is link building? 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