{"id":5889,"date":"2019-01-26T11:00:00","date_gmt":"2019-01-26T19:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=5889"},"modified":"2024-01-23T14:47:55","modified_gmt":"2024-01-23T19:47:55","slug":"5-things-that-will-make-your-customers-hate-your-website","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/","title":{"rendered":"5 Things that Will Make Your Customers Hate Your Website"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg\" alt=\"5 Things that Will Make Your Customers Hate Your Website\" class=\"wp-image-5892 skip_lazy\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg 780w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite-300x200.jpg 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite-768x512.jpg 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite-560x373.jpg 560w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p>You spent countless hours designing your business website. You carefully chose every image and word, created a beautiful layout, and included all the information a customer might need. Still, no one is buying anything.<\/p>\n\n\n\n<p>What\u2019s the deal?<\/p>\n\n\n\n<p>It might be that one of those design elements you thought was so fantastic is actually driving your audience <em>nuts<\/em>. It\u2019s ok \u2013 it happens to the best of us. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What You&#8217;re Doing Wrong<\/h2>\n\n\n\n<p>Here\u2019s a list of five annoying things you might be doing on your website (and how to fix them):<\/p>\n\n\n\n<p><strong>1.\u201cSalesy\u201d copy<\/strong><\/p>\n\n\n\n<p>Nobody wants to go to your website and feel like you\u2019re jamming a sales pitch down their throat. Even your promotional content shouldn\u2019t sound too much like you\u2019re trying to make a sale. Audiences want conversational, authentic sounding content. With that in mind, use these tips to write copy your audience will love:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Always start with your \u201cwhy.\u201d Do you want to help your audience overcome a particular struggle? Shed light on a little-known issue? How do you want to make a difference in the world?<\/li><li>Tell stories. We don\u2019t mean fairytales or&nbsp;Cinderella-type stuff. We mean&nbsp;share a personal story or anecdote, a case study, or even something that\u2019s trending in the news to grab the reader\u2019s heart and draw them in.<\/li><li>Highlight benefits rather than features. For example, if you sell umbrellas, a feature might be that they have unbreakable spokes. A benefit would be that they keep you dry, even in the harshest weather.<\/li><li>Know your audience. In the end, there is no copy that is \u201cwrong.\u201d Some audiences respond to \u201csalesy\u201d copy, so it comes down to knowing your audience and what they like.<\/li><\/ul>\n\n\n\n<p><strong>2. Annoying pop-ups<\/strong><\/p>\n\n\n\n<p>We\u2019ve all visited websites where a pop-up appears immediately and blocks everything you were looking at. &nbsp;There is nothing more annoying than an in-your-face \u201cWant a free consultation\u201d or \u201cLast day to sign up!\u201d when you\u2019re trying to search for content.<\/p>\n\n\n\n<p>Even worse? When you can\u2019t figure out how to \u201cx\u201d out of those pop-ups.<\/p>\n\n\n\n<p>You may think your ads are going to convince your audience to sign up for your deal or contact you for a consultation, but you\u2019re really just irritating them.<\/p>\n\n\n\n<p><strong>3. Cheesy stock photos<\/strong><\/p>\n\n\n\n<p>You know what they say: a picture is worth a thousand words. Most business owners would do anything to increase traffic, grow leads, and get more sales . . . but they\u2019re still using terrible, poor-quality stock photos on their websites. Or worse, downloading shots from Google Images that may or may not be fair use.<\/p>\n\n\n\n<p>You don\u2019t have to avoid stock photos altogether, but make sure the images you source reflect your brand and what you offer. In addition, they should be high-resolution and free of blur or noise. Also, don\u2019t be afraid to take your own photos! Your audience will likely love seeing some behind-the-scenes shots.<\/p>\n\n\n\n<p><strong>4. Your site isn\u2019t mobile friendly<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.impactbnd.com\/blog\/mobile-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">80% of Internet users<\/a>&nbsp;today browse from their smartphone \u2013 so if your site isn\u2019t optimized for mobile, you\u2019re likely missing out. &nbsp;In addition, mobile responsiveness is a key ranking factor in Google\u2019s search engine results \u2013 and if you don\u2019t show up in search engine results, you\u2019re missing out on even more potential visitors.<\/p>\n\n\n\n<p>Bottom line? Make sure your site is fully responsive, so visitors can access it no matter what sort of device they\u2019re on. If you\u2019re unsure of where you stand, use Google\u2019s <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">mobile-friendly test<\/a>&nbsp;to score your site.<\/p>\n\n\n\n<p><strong>5. Broken links<\/strong><\/p>\n\n\n\n<p>It\u2019s not surprising that broken links annoy visitors. After all, how do you feel when you read about a really exciting story, try to click over to read it, and . . . nothing?<\/p>\n\n\n\n<p>Broken links interrupt the user experience and can ultimately result in lost prospects or visitors. Use a plugin in like <a href=\"https:\/\/wordpress.org\/plugins\/broken-link-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Broken Link Checker<\/a>&nbsp;or <a href=\"https:\/\/wordpress.org\/plugins\/wp-link-status\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Broken Link Status Checker<\/a>&nbsp;to get notified whenever there is a broken link on your pages or in your posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>\n\n\n\n<p>Bottom line: you should constantly be working to improve and update your website. This list is only a small snippet of the things that warrant review. If you haven\u2019t gone through your site in a while to check for glitches, outdated design features, or missing elements, do it today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You spent countless hours designing your business website. You carefully chose every image and word, created a beautiful layout, and included all the information a customer might need. Still, no one is buying anything. What\u2019s the deal? It might be that one of those design elements you thought was so fantastic is actually driving your<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[216,254],"tags":[],"class_list":["post-5889","post","type-post","status-publish","format-standard","hentry","category-business","category-tips-and-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Things that Will Make Your Customers Hate Your Website |<\/title>\n<meta name=\"description\" content=\"You put a lot of work into the website for your business, so make sure you aren&#039;t doing things that might turn customers away. Learn more here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things that Will Make Your Customers Hate Your Website |\" \/>\n<meta property=\"og:description\" content=\"You put a lot of work into the website for your business, so make sure you aren&#039;t doing things that might turn customers away. Learn more here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-26T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T19:47:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Things that Will Make Your Customers Hate Your Website |","description":"You put a lot of work into the website for your business, so make sure you aren't doing things that might turn customers away. Learn more here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/","og_locale":"en_US","og_type":"article","og_title":"5 Things that Will Make Your Customers Hate Your Website |","og_description":"You put a lot of work into the website for your business, so make sure you aren't doing things that might turn customers away. Learn more here!","og_url":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/","og_site_name":"InMotion Hosting Blog","article_publisher":"https:\/\/www.facebook.com\/inmotionhosting","article_published_time":"2019-01-26T19:00:00+00:00","article_modified_time":"2024-01-23T19:47:55+00:00","og_image":[{"url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg","type":"","width":"","height":""}],"author":"InMotion Hosting","twitter_card":"summary_large_image","twitter_creator":"@inmotionhosting","twitter_site":"@inmotionhosting","twitter_misc":{"Written by":"InMotion Hosting","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#article","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/"},"author":{"name":"InMotion Hosting","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc"},"headline":"5 Things that Will Make Your Customers Hate Your Website","datePublished":"2019-01-26T19:00:00+00:00","dateModified":"2024-01-23T19:47:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/"},"wordCount":742,"commentCount":0,"publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg","articleSection":["Business","Tips and Advice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/","url":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/","name":"5 Things that Will Make Your Customers Hate Your Website |","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#primaryimage"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg","datePublished":"2019-01-26T19:00:00+00:00","dateModified":"2024-01-23T19:47:55+00:00","description":"You put a lot of work into the website for your business, so make sure you aren't doing things that might turn customers away. Learn more here!","breadcrumb":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#primaryimage","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/01\/thingsmakecustomerhatewebsite.jpg","width":780,"height":520},{"@type":"BreadcrumbList","@id":"https:\/\/www.inmotionhosting.com\/blog\/5-things-that-will-make-your-customers-hate-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inmotionhosting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tips and Advice","item":"https:\/\/www.inmotionhosting.com\/blog\/tips-and-advice\/"},{"@type":"ListItem","position":3,"name":"5 Things that Will Make Your Customers Hate Your Website"}]},{"@type":"WebSite","@id":"https:\/\/www.inmotionhosting.com\/blog\/#website","url":"https:\/\/www.inmotionhosting.com\/blog\/","name":"InMotion Hosting Blog","description":"Web Hosting Strategy, Trends and Security","publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inmotionhosting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization","name":"InMotion Hosting","url":"https:\/\/www.inmotionhosting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","width":1630,"height":430,"caption":"InMotion Hosting"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inmotionhosting","https:\/\/x.com\/inmotionhosting"]},{"@type":"Person","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc","name":"InMotion Hosting","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","caption":"InMotion Hosting"},"url":"https:\/\/www.inmotionhosting.com\/blog\/author\/imhmainadmin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"primary_category":{"id":254,"name":"Tips and Advice","slug":"tips-and-advice","link":"https:\/\/www.inmotionhosting.com\/blog\/tips-and-advice\/"},"_links":{"self":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/5889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=5889"}],"version-history":[{"count":6,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/5889\/revisions"}],"predecessor-version":[{"id":73146,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/5889\/revisions\/73146"}],"wp:attachment":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=5889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=5889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=5889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}