{"id":5432,"date":"2019-12-20T07:00:00","date_gmt":"2019-12-20T12:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=5432"},"modified":"2025-05-12T16:53:42","modified_gmt":"2025-05-12T20:53:42","slug":"2020-growth-goals-for-your-website","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/2020-growth-goals-for-your-website\/","title":{"rendered":"2020 Growth Goals for Your Website"},"content":{"rendered":"\n
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Do you have clear goals for your business website in 2020?<\/p>\n

Many business owners set vague objectives, like \u201cwe want a prettier website\u201d or \u201cwe want to start using video\u201d \u2013 but those are features, not goals. Don\u2019t feel bad if you find yourself in the same boat. It\u2019s incredibly common.<\/p>\n

Coming up with goals for your website can feel weird. After all, it\u2019s just where you write posts for your blog, right? It doesn\u2019t actually do<\/span> anything. Wrong.<\/p>\n

Your website should be one of your largest sources of leads and sales. It should be a representative of your brand and improve customer satisfaction. If you\u2019re just using it as a place to share a few articles or list promotions, you definitely need to set some goals.<\/p>\n

Here\u2019s how:<\/p>\n

Start With Your Vision<\/h2>\n

When you started your company, you likely began by creating a brand vision. It should include items like your values, your future, and your purpose. It\u2019s what you stand for and where you see yourself going in the future.<\/p>\n

Why does that matter for your online presence? Well, because whatever you do on the web should reflect your bigger picture. If it doesn\u2019t, you may be missing your target audience (and losing out on potential sales).<\/p>\n

Create SMART Goals<\/h2>\n

Once you think about your vision, it should be easy to turn those objectives into goals. For instance:<\/p>\n

Vision<\/span>: To move from brick and mortar stores and be completely e-commerce based within the next five years.<\/p>\n

Goal<\/span>: Generate 20% of sales through your website during the next fiscal year.<\/p>\n

But how do you turn them into SMART goals? And what exactly is<\/span>\u00a0a SMART goal?<\/p>\n

SMART stands for: S<\/span>pecific, M<\/span>easurable, A<\/span>ttainable, R<\/span>elevant, and T<\/span>imely. That\u2019s why a goal like the one mentioned above (\u201cwe want a prettier website\u201d) wouldn\u2019t really work. Sure, it might be relevant, but how do you measure something like that? And how can you tell if you\u2019ve truly obtained something when the outcome is so subjective?<\/p>\n

Here are some things you can measure:<\/p>\n