{"id":5388,"date":"2018-12-17T07:00:00","date_gmt":"2018-12-17T15:00:00","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=5388"},"modified":"2024-01-23T14:54:01","modified_gmt":"2024-01-23T19:54:01","slug":"youtube-and-how-it-can-help-you-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/youtube-and-how-it-can-help-you-grow-your-business\/","title":{"rendered":"YouTube and How it Can Help You Grow Your Business"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5390 skip_lazy\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/YouTube-growbusiness.jpg\" alt=\"YouTube and How it Can Help You Grow Your Business\" width=\"780\" height=\"520\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/YouTube-growbusiness.jpg 780w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/YouTube-growbusiness-300x200.jpg 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/YouTube-growbusiness-768x512.jpg 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/YouTube-growbusiness-560x373.jpg 560w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>When someone mentions social media marketing you probably think of Facebook or Instagram or even LinkedIn. But it\u2019s likely that YouTube never comes to mind. Why?<\/p>\n<p>Many people consider YouTube a \u201cfun\u201d platform \u2013 a place for watching silly videos and listening to music, but not for business. Yet think about how many times you personally have used the site to watch \u201chow-to\u201d videos or product demonstrations. Dozens? Hundreds?<\/p>\n<p>The fact is, YouTube users watch almost <span style=\"text-decoration: underline;\"><a href=\"https:\/\/merchdope.com\/youtube-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 billion videos<\/a><\/span>\u00a0<span style=\"font-style: italic;\">every single day<\/span>. In an average month, 8 out of 10 people aged 18-49 watch YouTube. The opportunity for marketing is enormous, and it\u2019s only going to grow.<\/p>\n<p>In this post, we\u2019ll talk about how you can create and use a YouTube channel for your business (and why you should do it)!<\/p>\n<p>Let\u2019s get going!<\/p>\n<h2>Why Use YouTube For Business?<\/h2>\n<p>If the statistics we shared above didn\u2019t sway you, consider this: several high-profile celebrities<\/p>\n<p>started their careers on YouTube. That\u2019s right, full careers just on a video viewing website. It\u2019s a powerful platform and the audience is there.<\/p>\n<p>While you may not be a teen pop sensation, you can still leverage YouTube\u2019s impact to your benefit. Here\u2019s what you can expect:<\/p>\n<ul>\n<li><span style=\"font-weight: bold;\">A larger audience<\/span>. No matter who your ideal client is, it\u2019s likely they\u2019re on YouTube. According to <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.alexa.com\/topsites\" target=\"_blank\" rel=\"noopener noreferrer\">Alexa<\/a><\/span>, YouTube is the second-most visited site on the web (the first, of course, being Google).<\/li>\n<li><span style=\"font-weight: bold;\">High traffic volumes.<\/span>\u00a0Research from <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/yt\/about\/press\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/span>\u00a0shows that there are over a billion active users on the platform, and as you already know, they\u2019re watching a lot of videos every day. Obviously, they\u2019re not all going to land on your page \u2013 but there are still huge opportunities for increased traffic.<\/li>\n<li><span style=\"font-weight: bold;\">Better ROI.<\/span>\u00a0Creating a video doesn\u2019t have to be expensive. Freelancers and external contractors can be hired at reasonable rates. And if you\u2019re bootstrapping, you can even create a video on your own, using nothing but your smartphone. With so little overhead, it stands to reason that the ROI would be fantastic. But, just in case you were in doubt, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.epistudios.com.au\/78-of-marketers-say-video-gives-good-roi-2018-marketing-video-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">78% of marketers say video gives them a good ROI<\/a><\/span><\/li>\n<li><span style=\"font-weight: bold;\">Increased SEO<\/span>. In case you were unaware: Google bought YouTube in 2006<span style=\"font-weight: bold;\">. <\/span>To say that they now highly value video would be an understatement. Besides that, developing video helps demonstrate industry authority, reduces bounce rate, and drives higher traffic (all great for SEO).<\/li>\n<\/ul>\n<p>So, how do you get started?<\/p>\n<h2>Setting Up A YouTube Channel<\/h2>\n<p>If you don\u2019t already have a YouTube Channel for your business, no worries: it\u2019s quite easy to get started. Just follow these simple steps:<\/p>\n<ul>\n<li>Log into the Google account that you want to manage your channel (likely your business account and <span style=\"font-weight: bold;\">not<\/span>\u00a0your personal account).<\/li>\n<li>Click on the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/channel_switcher\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube Channel Switcher<\/a><\/span><span style=\"text-decoration: underline;\">\u00a0<\/span>\u2013 if you already manage any other accounts, you will see them there, plus the option to create a new channel.<\/li>\n<li>Click \u201ccreate a new channel.\u201d On the next screen, give your brand account a name and click \u201ccreate.\u201d<\/li>\n<li>That\u2019s it! You now have a YouTube channel for your business.<\/li>\n<\/ul>\n<h2>Engaging Your Audience<\/h2>\n<p>Now that your channel is up, it\u2019s time to think about how you can attract viewers. As with all content, the key is to consistently put out useful, quality information. Videos, however, also need to be entertaining, or your audience will quickly lose interest.<\/p>\n<p>Here are some ways you can use the channel to attract and engage your target market:<\/p>\n<ul>\n<li><span style=\"font-weight: bold;\">Share educational content<\/span>. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.pewinternet.org\/2018\/11\/07\/many-turn-to-youtube-for-childrens-content-news-how-to-lessons\/\" target=\"_blank\" rel=\"noopener noreferrer\">51% of users<\/a><\/span> say they turn to the platform to learn how to do things they\u2019ve never done before, while searches for \u201chow-to\u201d videos are growing 70% year-on-year.<\/li>\n<li><span style=\"font-weight: bold;\">Try YouTube live<\/span>. Similar to Facebook live, YouTube has its own live-streaming feature. This format isn&#8217;t as widely known as the standard video format, but it&#8217;s likely to grow. Use it to broadcast from conferences or events, or even give a behind-the-scenes tour of your office.<\/li>\n<li><span style=\"font-weight: bold;\">Tell your brand story<\/span>. If you really want people to love your brand, they need to feel a connection. And what better way to do that than through video? Blogs and newsletters are great, but video adds a level of humanity not available through other mediums.<\/li>\n<li><span style=\"font-weight: bold;\">Create playlists<\/span>. If any of your videos follow a consistent theme, make sure to group them together. Perhaps you share short 30-second \u201chacks\u201d every Monday or discuss industry news every Wednesday. When you compile them all into a list, it makes it easier for users to find related content when they\u2019re interested.<\/li>\n<\/ul>\n<p>There are literally dozens (maybe even hundreds!) of other ways you can use YouTube to help attract customers and grow your business, but this is a great jumping-off point. Let us know if you use video in your online marketing and how you use it to engage <span style=\"font-style: italic;\">your<\/span>\u00a0audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When someone mentions social media marketing you probably think of Facebook or Instagram or even LinkedIn. But it\u2019s likely that YouTube never comes to mind. Why? Many people consider YouTube a \u201cfun\u201d platform \u2013 a place for watching silly videos and listening to music, but not for business. Yet think about how many times you<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/youtube-and-how-it-can-help-you-grow-your-business\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,254],"tags":[],"class_list":["post-5388","post","type-post","status-publish","format-standard","hentry","category-social-media","category-tips-and-advice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube: How It Can Help Grow Your Business | InMotion Hosting Blog<\/title>\n<meta name=\"description\" content=\"Did you know that YouTube is a social media platform? 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