![\"Better](\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/better-email-design.jpg\")
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Your newsletter represents your business. The way you design it matters, and it should be flexible based on your needs. We\u2019ve compiled our list of favorite newsletter design trends to help you try something new on the path to building better email marketing.<\/span><\/p>\n From gamification (a game that offers a reward at the end of the entertaining experience) and interactive menus to style carousels and color palette choices, interactive elements in your email marketing can lead the way in click-throughs and ROI. <\/span><\/p>\n Mobile interaction on email is at an all-time high, so having an interactive and fun element can make things much more interesting. <\/span><\/p>\n Keep this limited to one GIF per message and make sure the GIF is unique to you and your business. Using a GIF from a show, movie, or another pop element can isolate a significant portion of your audience and open you up to copyright infringement. \u00a0<\/span><\/p>\n Bold typography works when you have a small phrase or series of words. Typography can also work as a bold element when paired with images and brand.<\/span><\/p>\n Personalization is a way to build trust and loyalty. Your subscriber wants to know that they matter to you. As a matter of fact, if you use personalization properly, you can increase your open rates by 26% or more. One of the easiest ways to do this is by properly segmenting your lists. <\/span><\/p>\n Color blocking, bold color choices, graphics, and illustrations all work together to build a visual feast for the eyes. Visual maps and info-graphics are also popular choices. These tools create a visual journey for your subscriber. <\/span><\/p>\n Highlighted phrases can be more than the traditional highlight. The point is to draw the eye in a steady progression through your newsletter. This can be done by using contrasting colors next to one another (a bright red sale dot with white letters next to a blue background, for instance). <\/span><\/p>\n One of the biggest trends this year involves minimalistic simple design. This appeals to mobile device users. You want finger-tap friendly buttons, easy to follow calls to action and simple designs. <\/span><\/p>\n Overall you want a design that is easy on the eyes, easy to consume, and organized in an attractive way to keep the eye going through the newsletter. <\/span><\/p>\n You can now use live polling inside your marketing efforts. A live poll is where you have a poll that updates in real-time for all viewers. Think about how you would use this during the holidays. You could build several holiday bundle options and have your readers vote on their favorites options. That would, in turn, influence more of your viewers to actually purchase the most popular options. <\/span><\/p>\n Here are a few bonus tips, as well:<\/span><\/p>\nInteractive Elements<\/span><\/h2>\n
GIFs<\/span><\/h2>\n
Bold Typography<\/span><\/h2>\n
More Human\/Personalization<\/span><\/h2>\n
Graphics\/Illustrations and Bold Colors<\/span><\/h2>\n
Highlighted Phrases<\/span><\/h2>\n
Minimalistic, Clean Design<\/span><\/h2>\n
User-Generated Content<\/span><\/h2>\n
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