{"id":5095,"date":"2018-11-20T08:00:12","date_gmt":"2018-11-20T16:00:12","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=5095"},"modified":"2025-12-30T18:31:02","modified_gmt":"2025-12-30T23:31:02","slug":"gdpr-and-email-marketing","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/gdpr-and-email-marketing\/","title":{"rendered":"GDPR and Your Email Marketing – What You Need to Know"},"content":{"rendered":"

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After years of giving lip service about the need for better cybersecurity and consumer protection, many groups and organizations are getting serious about hack protection. This comes at a critical juncture when <\/span>hacking has had a suspected impact on U.S. elections and is poised to cost over $2 trillion by 2019<\/span><\/a>. <\/span><\/p>\n

One governmental entity has already taken steps to try to protect consumers is the European Union (EU). That is why, in 2018, they enacted the General Data Protection Regulation (GDPR) that has the potential to impact everything related to your online business including your email marketing.<\/span><\/p>\n

The GDPR Is In Effect<\/b><\/p>\n

The GDPR officially went into effect on May 25, 2018, and it doesn\u2019t just affect European companies, but instead focuses on anyone who does business with citizens of the EU. That includes anyone who does business online and deals with any and all European citizens. The <\/span>new law is meant to regulate data privacy laws across all the EU member nations so that individuals have more rights<\/span><\/a> over their personal data and how it is used. <\/span><\/p>\n

It also holds the companies who gather and collect data responsible if they lose that data or have it stolen during a data breach.<\/span><\/p>\n

The GDPR Defines Personal Data<\/b><\/p>\n

If you do business in the EU, you need to know that they define personal data as \u201cany information relating to an identified or identifiable natural person.\u201d That includes:<\/span><\/p>\n