{"id":5029,"date":"2018-11-14T08:00:07","date_gmt":"2018-11-14T13:00:07","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=5029"},"modified":"2024-01-23T15:02:21","modified_gmt":"2024-01-23T20:02:21","slug":"blogging-is-the-key-to-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/blogging-is-the-key-to-influencer-marketing\/","title":{"rendered":"Blogging is the Key to Influencer Marketing"},"content":{"rendered":"\n
\"\nBlogging<\/figure>\n\n\n\n

You may have heard the term \u201cinfluencer marketing\u201d and wondered what it meant. Influencer marketing is a type of marketing that uses key leaders to drive a brand message to a larger audience. Those key leaders have a large amount of \u201cinfluence\u201d on their fans following on social media and blog. It builds a bridge of trust with people who might otherwise not consider your brand or product.<\/p>\n\n\n\n

Brands rely on these influencers to provide recommendations to their audience, and one of the best and most stable ways to do that is through blogging. Are you a brand who wants to find influencers or are you someone who wants to become an influencer? Either way, what you need to do as a blogger doesn\u2019t change.<\/p>\n\n\n\n

SEO Benefits<\/h2>\n\n\n\n

Influencers offer a powerful backlink profile. As an influencer has such a large following, this backlink can be a powerful force for search engines.<\/p>\n\n\n\n

Hands down, blogging is the surefire way to educate your audience about the products and services you promote. One of the major reasons to create content is to attract \u201ctargeted visitors\u201d to your blog from search engines like Google.<\/p>

You need to target the right keywords, create engaging content, optimize your content for your target keywords to be able to generate MORE traffic to your site.<\/p>

Make sure to create content that adds value to your target audience. Create problem-solving content. Create awareness. That\u2019s how you build trust with your audience.<\/p>

Above all, be CONSISTENT with your content strategy. Use an editorial calendar and plan your content well in advance to regularly publish engaging content on your blog.<\/p>Anil Agarwal, hostingmonks.com<\/a><\/cite><\/blockquote>\n\n\n\n

Offers Value<\/h2>\n\n\n\n

Influencer blog posts allow your potential new customers and current customers to learn more about your brand. Social media posts can miss important points or completely miss the call-to-action component found in blog posts. Twitter has a character limitation while platforms like Pinterest and Instagram rely on images.<\/p>\n\n\n\n

Longer Lifespan<\/h2>\n\n\n\n

Social media posts have a limited lifespan. Even if something is re-shared, it loses its impact after the first two days. Blog posts, on the other hand, can be constantly viewed and interacted with years after it was initially posted. It can also be organized and archived so that it can be easily found.<\/p>\n\n\n\n

Evergreen Content<\/h2>\n\n\n\n

The longer lifespan of a blog post leads to evergreen content. Evergreen content means a piece of content that can be used years from now without requiring a change. Creating evergreen content through your influencers (or for your brand) means you will have relevant content all year-round.<\/p>\n\n\n\n

Measurable and Trackable<\/h2>\n\n\n\n

A blog is one of the only places where you have complete transparency when it comes to analytics. You can track conversions, ROI, referrals, leads, sales, and more from a blog post that links to your site. This means you have actual numbers that determine the influence of those you work with. It\u2019s very simple to build a cost-benefit analysis for working with that brand or influencer again.<\/p>\n\n\n\n

Drives Traffic<\/h2>\n\n\n\n

An influencer\u2019s blog drives legitimate, organic traffic to your site. Social media posts will usually lead your audience to your social media pages, but that\u2019s an extra step in the buying process. Blog links give you a direct connection with your audience.<\/p>\n\n\n\n

In order for this to work, there are some things you have to consider.<\/p>\n\n\n\n