{"id":4871,"date":"2018-11-01T08:00:28","date_gmt":"2018-11-01T12:00:28","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=4871"},"modified":"2025-01-29T09:52:04","modified_gmt":"2025-01-29T14:52:04","slug":"why-wordpress-hosting-performance-matters","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/why-wordpress-hosting-performance-matters\/","title":{"rendered":"Why WordPress Hosting Performance Matters"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/Why-WordPress-Hosting-Performance-Matters-Hero-Image--1024x538.png\" alt=\"Why WordPress Hosting Performance Matters - Hero Image \" class=\"wp-image-69685 skip_lazy\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/Why-WordPress-Hosting-Performance-Matters-Hero-Image--1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/Why-WordPress-Hosting-Performance-Matters-Hero-Image--300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/Why-WordPress-Hosting-Performance-Matters-Hero-Image--768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/Why-WordPress-Hosting-Performance-Matters-Hero-Image-.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">WordPress hosting performance matters for your business. At what point do you click away when a site is slow to load? Studies have shown that one in four will leave a web page if it takes longer than four seconds. Half will leave if the financial transaction pages (cart, payment page, etc.) take two seconds or more to load. So why does hosting performance matter?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#why-performance-matters\">Why WordPress Hosting Performance Matters<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#First-Impressions\">First Impressions are Lasting Impressions <\/a><\/li>\n\n\n\n<li><a href=\"#Speed\">Speed is Essential<\/a><\/li>\n\n\n\n<li><a href=\"#UX\">User Experience<\/a><\/li>\n\n\n\n<li><a href=\"#Conversions\">Conversions Need Speed<\/a><\/li>\n\n\n\n<li><a href=\"#Loss\">Loss of Referrals<\/a><\/li>\n\n\n\n<li><a href=\"#SEO\">Google Ranks<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#Know-Your-Speed\">Know Your Speed<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-performance-matters\">Why WordPress Hosting Performance Matters<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"First-Impressions\">First Impressions are Lasting Impressions<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">All visitors to your site will create an instant judgment about you and your business the moment they look at your site. A quick load time will go far in building trust with your site visitors. Fast websites are instinctively considered to be more professional and reliable. Slow websites, on the other hand, appear unsafe and insecure. That negative first impression will keep their wallets and minds closed, costing you return visitors and customers. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Speed\">Speed is Essential<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This goes for mobile and desktop browsers. As a matter of fact, according to a study conducted by Kissmetrics.com, 85% of internet users expect a mobile site to load as fast or faster than on their desktop. Your website should be fast and mobile responsive. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"UX\">User Experiences<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A positive user experience can be summed up in two ways: give visitors what they\u2019re looking for and do it fast. You want a simple and easy to navigate user experience that sets you apart from the competition. Your <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress hosting<\/a> performance is key to that success. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Conversions\">Conversions Need Speed<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Slow load speed drives customers away. So let\u2019s look at the stats earlier. If half of your customers leave if the e-commerce area of your site takes more than two seconds to load, the results are obvious. Slow speed will drive your sales away. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Loss\">Loss of Referrals<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If your site continues to be a problem, people will stop referring it to others. Established websites will be less likely to link to your site because of their poor visitor experience. Remember that slow site speeds can affect the trust value. Losing credibility is detrimental to your business. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"SEO\">Google Rank<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Slow speeds affect your Google rank. This means that faster websites will take precedence over slower ones when it comes to page ranking. Speed isn\u2019t as important as authority and relevance, but it will send fewer crawlers to your site if your server is slower than two seconds. Fewer crawlers mean less information gathered. Less information gathered means less SEO connection with Google searches. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Know-Your-Speed\">Know Your Speed<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you know why WordPress hosting performance is key to your success, it\u2019s time to tackle the next step. Use a loading speed test tool such as <\/span><a href=\"https:\/\/www.webpagetest.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">WebPagetest<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pingdom<\/span><\/a><span style=\"font-weight: 400;\"> to check your page loading performance. Also look at your hosting error log to see the errors your site has accumulated. If you haven\u2019t enabled your error log, you should. Take note of server errors and internal database errors. Those are likely related to your hosting package, but you can always talk with your hosting service provider and their technical support to be sure.<\/span><\/p>\n\n\n<div class=\"jumbotron\">\r\n<!-- wp:columns {} -->\r\n<div class=\"wp-block-columns\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"50%\"} -->\r\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\"><!-- wp:image {\"id\":67902,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.inmotionhosting.com\/wp-content\/uploads\/2023\/08\/Ultimate-Guide-Cover-and-spread-mockup.png\" alt=\"Ultimate Guide to High Performance WordPress Sites\" class=\"\" style=\"padding:0 20px 0 0;\"\/><\/figure>\r\n<!-- \/wp:image --><\/div>\r\n<!-- \/wp:column -->\r\n\r\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"50%\"} -->\r\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\"><!-- wp:html -->\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5297785\",\r\n    formId: \"dd5d3d51-1469-4006-bd9b-b3c5e55e718d\"\r\n  });\r\n<\/script>\r\n<!-- \/wp:html --><br><\/div>\r\n<!-- \/wp:column --><\/div>\r\n<!-- \/wp:columns -->\r\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If your hosting package isn\u2019t the problem, you can also look at your WordPress installation. Search for bloated themes or resource intensive plugins. Also, multiple people working in the back end of your site all at once can have a detrimental effect on your load times. Read a resource we <\/span><a href=\"https:\/\/www.inmotionhosting.com\/blog\/7-ways-to-clean-up-your-wordpress-website\/\"><span style=\"font-weight: 400;\">recently released about cleaning your WordPress website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There is no doubt that WordPress hosting performance makes an impact on your business. Your customers want to know that your site is reliable, and we want to help you make that happen. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are looking for a comprehensive solution that addresses the critical pain points of performance, consider our <a href=\"\/wordpress-hosting\/managed-wordpress\">Managed WordPress Hosting<\/a> product.<\/span> Specifically optimized for WordPress, we ensure that your site loads quickly, even under heavy traffic. This not only enhances the user experience but also improves your site&#8217;s SEO rankings, leading to better visibility and higher conversion rates. Our platform\u2019s high-performance infrastructure is designed to support even the most demanding websites, ensuring that slow load times are a thing of the past.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress hosting performance matters for your business. At what point do you click away when a site is slow to load? Studies have shown that one in four will leave a web page if it takes longer than four seconds. Half will leave if the financial transaction pages (cart, payment page, etc.) take two seconds<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/why-wordpress-hosting-performance-matters\/\"> Read More ><\/a><\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254,211],"tags":[],"class_list":["post-4871","post","type-post","status-publish","format-standard","hentry","category-tips-and-advice","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why WordPress Hosting Performance Matters<\/title>\n<meta name=\"description\" content=\"The performance of your WordPress website is critical to your online success. Learn about what impacts your WordPress website performance and why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/why-wordpress-hosting-performance-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why WordPress Hosting Performance Matters\" \/>\n<meta property=\"og:description\" content=\"The performance of your WordPress website is critical to your online success. Learn about what impacts your WordPress website performance and why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/why-wordpress-hosting-performance-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-01T12:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T14:52:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2018\/11\/Why-WordPress-Hosting-Performance-Matters-Hero-Image-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest Contributor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Contributor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why WordPress Hosting Performance Matters","description":"The performance of your WordPress website is critical to your online success. 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