{"id":3702,"date":"2017-11-28T15:40:03","date_gmt":"2017-11-28T20:40:03","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=3702"},"modified":"2024-08-20T17:31:13","modified_gmt":"2024-08-20T21:31:13","slug":"how-to-set-up-an-ecommerce-website-using-wordpress","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/","title":{"rendered":"How to Set Up an eCommerce Website Using WordPress"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-1024x538.png\" alt=\"How to Set Up an eCommerce Website Using WordPress Hero\" class=\"wp-image-76730\" srcset=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-1024x538.png 1024w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-300x158.png 300w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-768x403.png 768w, https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>WordPress, the world\u2019s most popular content management system, powers over 40% of the Internet\u2019s websites. Once a simple blogging platform, WordPress has evolved into a powerful site-building tool capable of meeting almost anyone\u2019s needs. Among the most complicated sites to build on any platform, eCommerce sites rest firmly within the wheelhouse of today\u2019s WordPress developer. So, how can you set up an eCommerce website using WordPress?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Strong Hosting<\/h2>\n\n\n\n<p>Before you can build any website, you have to obtain <a href=\"https:\/\/www.inmotionhosting.com\/ecommerce-hosting\">eCommerce website hosting<\/a> services. But, building an eCommerce site requires a little more horsepower than a typical WordPress website. An eCommerce site requires the power to quickly and reliably load pages full of product images. It also has to have the capacity to handle many guests and transactions simultaneously.<\/p>\n\n\n\n<p>InMotion Hosting\u2019s <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a> service provides all of these features and many others. Through its NGINX reverse-proxy caching setup, managed hosting environment, and affordable pricing, InMotion Hosting provides the performance and reliability you need for a solid eCommerce WordPress site. These plans also include a free domain, so you can get your store built and online in hours instead of days.<\/p>\n\n\n<div class=\"jumbotron\">\r\n<!-- wp:columns {} -->\r\n<div class=\"wp-block-columns\"><!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"50%\"} -->\r\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\"><!-- wp:image {\"id\":67902,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.inmotionhosting.com\/wp-content\/uploads\/2023\/08\/Ultimate-Guide-Cover-and-spread-mockup.png\" alt=\"Ultimate Guide to High Performance WordPress Sites\" class=\"\" style=\"padding:0 20px 0 0;\"\/><\/figure>\r\n<!-- \/wp:image --><\/div>\r\n<!-- \/wp:column -->\r\n\r\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":\"50%\"} -->\r\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\"><!-- wp:html -->\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5297785\",\r\n    formId: \"dd5d3d51-1469-4006-bd9b-b3c5e55e718d\"\r\n  });\r\n<\/script>\r\n<!-- \/wp:html --><br><\/div>\r\n<!-- \/wp:column --><\/div>\r\n<!-- \/wp:columns -->\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Develop Your Brand Identity and Build it Into Your Site<\/h2>\n\n\n\n<p>Surprisingly, this step trips up a lot of eager store builders. They have an idea for a range of products or services they want to sell, but they fail to consider what makes their offerings unique, identifies them as a brand, and creates good will and trust in their name.<\/p>\n\n\n\n<p>You need to find a theme that works with the eCommerce plugin of your choice and also suits the look and feel you want your brand to convey. For example, someone selling baked goods might want to choose a theme featuring shades of brown, evocative of baked bread or chocolate chip cookies, and areas for including nutritional information about their products. Retail stores might want something heavily focused on white backgrounds, as they do not draw attention away from the products, with areas for featured products and announcements about sales.<\/p>\n\n\n\n<p>Once you have selected a theme, you need to consider other elements like your logo and brand voice. Some like to stick with a simple text logo, while others prefer easily recognizable symbols. Similarly, everything you write on your site, social media channels, and elsewhere should share a common style (or \u201cvoice\u201d) that represents your brand. Will your voice and logos be hip and fun? Serious and professional? Soft and friendly? Whatever you choose, it should match your brand\u2019s identity and the products or services your site offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plugins<\/h2>\n\n\n\n<p>Now that you have figured out where to host your site, installed WordPress, chosen your theme, and plotted out your brand\u2019s identity, you need to start building. Before getting too far down the road of constructing your site you will need to install an eCommerce plugin. Although WordPress can serve as the foundation for almost any kind of site, it still needs plugins to perform certain functions. A good eCommerce plugin will provide your WordPress site with a shopping cart, inventory control, and ways to attach payment gateways.<\/p>\n\n\n\n<p>A number of plugins exist for eCommerce on WordPress. Do your research and find the one that offers the price, features, and interface that works best for your needs. Most will generate a few pages you will need as part of your shopping and checkout process. Carefully consider where to place these in your menus so your customers can find and use them easily. Remember, make your visitors\u2019 shopping experience as easy and intuitive as possible. Think about all of the ways people might move through the site and do what you can to prevent them from becoming frustrated and leaving.<\/p>\n\n\n\n<p>You should also consider a form plugin that will help you create a contact form and newsletter signup. This will allow your customers to communicate with you without having to expose an email address where spammers might find it. You can also collect your customers\u2019 email addresses and continue to engage with them long after they have left your site through email campaigns, such as newsletters or blasts regarding special offers.<\/p>\n\n\n\n<p>Finally, be sure to find a plugin that helps you optimize your images for faster loading. An eCommerce site tends to have many product images. These can slow down the time it takes a site to load on a visitor\u2019s browser. While caching and a <a href=\"https:\/\/www.inmotionhosting.com\/blog\/what-is-a-content-delivery-network\/\">content distribution network (CDN)<\/a> can help, optimizing every image on your site can have a huge impact, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Products<\/h2>\n\n\n\n<p>Easily the most time consuming part of building any eCommerce site, properly adding products to your site is critical. These products serve as the cornerstone of your site. This means more than just having interesting products or services. It means presenting them in a way that makes people want to buy them. This entails taking interesting, compelling photographs of the products, or finding appropriate images to represent the services. It also means writing compelling product or service descriptions that will answer a customers questions while enticing them to buy.<\/p>\n\n\n\n<p>Most eCommerce plugins will provide templates for product pages and taxonomies for site navigation. Use these to inform your decisions about how to craft each item\u2019s description, images, and other information. Also, take the time to research shipping costs (if applicable), taxes, product dimensions, and any other details customers might find useful. Include this information in your site while building each product. When possible, include all variables for a product (e.g., different sizes or colors) in a single product page. This will make managing products easier and help customers find what they want faster. It will also give your site a more polished and sophisticated feel, improving the user\u2019s experience on your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build the Other Elements of Your Site<\/h2>\n\n\n\n<p>While the products and cart are arguably the most important parts of your eCommerce site, you still need to have a few other pages and features for strong ranking in search results, customer engagement, and to build consumer confidence. Have an \u201cAbout us\u201d page that talks about your company, your organizational values, and your team. Include a \u201cTerms of Use\u201d page containing all the necessary boilerplate to protect your legal interests vis-a-vis your site visitors and customers. Create a \u201cContact Us\u201d page so your visitors can ask questions, notify you of issues, or address any other matters. Since you have chosen to build your eCommerce site using WordPress, you should take advantage of its blogging foundation. Create a series of articles about your products, your industry, your personnel, and any other matters that might interest your site visitors.<\/p>\n\n\n\n<p>Together, these additional pages can make a site feel more complete. They can inspire greater consumer confidence in your brand that a simple and direct purchase funnel simply will not. When properly optimized, these pages can help your site climb the ranks of search results, making it easier to find.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Launch Your Online Store<\/h2>\n\n\n\n<p>Now that you have built your site and added your products, you need to launch your site. Most site owners know that simply publishing a page will not lead to immediate sales. After all, as of the date of publication, there are nearly 1.3 billion websites on the Internet (and counting). To reach the right people, you need to get the word out about your site, your brand, and your products or services.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.inmotionhosting.com\/blog\/wordpress-seo\/\">Search engine optimization (SEO)<\/a> will be a necessary first step. Following SEO best practices will cause a site to rank higher in search results. Social media has become very important in driving traffic to a site, both from an SEO standpoint and simple marketing. Create social media channels for your site across every major social platform. Post content regularly, interact with users that make responses, and make sure your posts match your audience\u2019s interests.<\/p>\n\n\n\n<p>Collect email addresses and engage with customers via well-designed email campaigns. Use your site to collect even more email addresses and continue to grow your list. Send out content on a regular basis containing useful information, product or service updates, and promotions. Track open and click rates, then experiment with content, subject lines, and layouts to find what gets the best results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Get Started?<\/h2>\n\n\n\n<p>As you can see, anyone with a little time and patience can build an eCommerce site with WordPress. These tips should help you get your project off the ground faster. But, all of this advice will only go so far without the right foundation for your site. InMotion Hosting\u2019s WordPress Hosting provides that with affordably priced hosting services featuring speed, reliability, and ease of use. To learn more about a hosting service that will help you give your WordPress based eCommerce site a huge advantage, check out our <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\">WordPress Hosting<\/a> services today.<\/p>\n\n\n<div class=\"jumbotron\">\r\n<p>Improve the performance and security of your WooCommerce site with our new <a href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\/woocommerce\">WooCommerce Hosting<\/a> plans. Get 40x faster speeds for your online store with dedicated resources, server caching, and optimization tools.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>High-Performance VPS    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>99.99% Uptime    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Free SSL &amp; Dedicated IP    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/design.inmotionhosting.com\/assets\/icons\/standard\/check-blue.svg\" alt=\"check mark\" width=\"24\" height=\"24\" \/>Advanced Server Caching<\/p>\r\n<p><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.inmotionhosting.com\/wordpress-hosting\/woocommerce\">WooCommerce Hosting<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WordPress, the world\u2019s most popular content management system, powers over 40% of the Internet\u2019s websites. Once a simple blogging platform, WordPress has evolved into a powerful site-building tool capable of meeting almost anyone\u2019s needs. Among the most complicated sites to build on any platform, eCommerce sites rest firmly within the wheelhouse of today\u2019s WordPress developer.<a class=\"moretag\" href=\"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/\"> Read More ><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[376,211],"tags":[],"class_list":["post-3702","post","type-post","status-publish","format-standard","hentry","category-ecommerce","category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Set Up an eCommerce Website Using WordPress<\/title>\n<meta name=\"description\" content=\"WordPress, the world&#039;s most popular content management system, makes a fantastic platform for eCommerce. Learn how to build your store in WordPress today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up an eCommerce Website Using WordPress\" \/>\n<meta property=\"og:description\" content=\"WordPress, the world&#039;s most popular content management system, makes a fantastic platform for eCommerce. Learn how to build your store in WordPress today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"InMotion Hosting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inmotionhosting\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-28T20:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T21:31:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-1024x538.png\" \/>\n<meta name=\"author\" content=\"InMotion Hosting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:site\" content=\"@inmotionhosting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"InMotion Hosting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Set Up an eCommerce Website Using WordPress","description":"WordPress, the world's most popular content management system, makes a fantastic platform for eCommerce. Learn how to build your store in WordPress today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/","og_locale":"en_US","og_type":"article","og_title":"How to Set Up an eCommerce Website Using WordPress","og_description":"WordPress, the world's most popular content management system, makes a fantastic platform for eCommerce. Learn how to build your store in WordPress today.","og_url":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/","og_site_name":"InMotion Hosting Blog","article_publisher":"https:\/\/www.facebook.com\/inmotionhosting","article_published_time":"2017-11-28T20:40:03+00:00","article_modified_time":"2024-08-20T21:31:13+00:00","og_image":[{"url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-1024x538.png","type":"","width":"","height":""}],"author":"InMotion Hosting","twitter_card":"summary_large_image","twitter_creator":"@inmotionhosting","twitter_site":"@inmotionhosting","twitter_misc":{"Written by":"InMotion Hosting","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"TechArticle","@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#article","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/"},"author":{"name":"InMotion Hosting","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc"},"headline":"How to Set Up an eCommerce Website Using WordPress","datePublished":"2017-11-28T20:40:03+00:00","dateModified":"2024-08-20T21:31:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/"},"wordCount":1486,"commentCount":11,"publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-1024x538.png","articleSection":["eCommerce","WordPress Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/","url":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/","name":"How to Set Up an eCommerce Website Using WordPress","isPartOf":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#primaryimage"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress-1024x538.png","datePublished":"2017-11-28T20:40:03+00:00","dateModified":"2024-08-20T21:31:13+00:00","description":"WordPress, the world's most popular content management system, makes a fantastic platform for eCommerce. Learn how to build your store in WordPress today.","breadcrumb":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#primaryimage","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress.png","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2017\/11\/Hero-How-to-Set-Up-an-eCommerce-Website-Using-WordPress.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.inmotionhosting.com\/blog\/how-to-set-up-an-ecommerce-website-using-wordpress\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.inmotionhosting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"WordPress Articles","item":"https:\/\/www.inmotionhosting.com\/blog\/wordpress\/"},{"@type":"ListItem","position":3,"name":"How to Set Up an eCommerce Website Using WordPress"}]},{"@type":"WebSite","@id":"https:\/\/www.inmotionhosting.com\/blog\/#website","url":"https:\/\/www.inmotionhosting.com\/blog\/","name":"InMotion Hosting Blog","description":"Web Hosting Strategy, Trends and Security","publisher":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inmotionhosting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.inmotionhosting.com\/blog\/#organization","name":"InMotion Hosting","url":"https:\/\/www.inmotionhosting.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","contentUrl":"https:\/\/www.inmotionhosting.com\/blog\/wp-content\/uploads\/2019\/11\/imh-logo-all-colors-big.jpg","width":1630,"height":430,"caption":"InMotion Hosting"},"image":{"@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inmotionhosting","https:\/\/x.com\/inmotionhosting"]},{"@type":"Person","@id":"https:\/\/www.inmotionhosting.com\/blog\/#\/schema\/person\/f21a89c83c7697a760c96cfe58e646bc","name":"InMotion Hosting","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb965eada0c0513dd2e1976b21fe270fa4f19ac273960fc080f9d46b81b353a4?s=96&r=g","caption":"InMotion Hosting"},"url":"https:\/\/www.inmotionhosting.com\/blog\/author\/imhmainadmin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"primary_category":{"id":211,"name":"WordPress Articles","slug":"wordpress","link":"https:\/\/www.inmotionhosting.com\/blog\/wordpress\/"},"_links":{"self":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/3702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/comments?post=3702"}],"version-history":[{"count":14,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/3702\/revisions"}],"predecessor-version":[{"id":76731,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/posts\/3702\/revisions\/76731"}],"wp:attachment":[{"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/media?parent=3702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/categories?post=3702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inmotionhosting.com\/blog\/wp-json\/wp\/v2\/tags?post=3702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}