{"id":1819,"date":"2014-04-02T10:37:04","date_gmt":"2014-04-02T10:37:04","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=1819"},"modified":"2025-01-22T16:40:47","modified_gmt":"2025-01-22T21:40:47","slug":"inmotion-hostings-core-principle","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/inmotion-hostings-core-principle\/","title":{"rendered":"InMotion Hosting’s Core Principle"},"content":{"rendered":"
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\"InMotion<\/figure>\n<\/div>\n\n\n

InMotion Hosting was founded on a simple principle \u2013 treat your customer how you expect to be treated. Our founders were already experts in Web Hosting, and they knew there was a large market of people looking for a reliable host who cared about their success.<\/p>\n\n\n\n

This focus on the customer was the foundation of our culture as we grew. But, maintaining a consistent customer-focused culture while growing rapidly required a great deal of discipline and innovation. Various methods were employed over the years to live up to our founding principles, including the formulation of our company mantra in 2010. That was followed by immersion of the Mantra into all aspects of the business from hiring and training to everyday protocols, continuing education, and even bonus structures.<\/p>\n\n\n\n

But, was that enough? In short, no. In reality, there is never an end to the task of improving your customer’s experience. As our expansive growth continued, we learned an extremely valuable lesson: Hiring and training individuals to truly care about the customer and strive to THRILL the customer is only half of the equation. You also need the ability to verify if all of those good intentions are being realized in practice and to implement changes wherever we fall short of our goals. Our solution was to create a Customer Experience Team<\/strong>.<\/p>\n\n\n\n

In the Fall of 2012, the Customer Experience Team was born. The sole purpose of this department is to be the customer advocate, responsible for analyzing, identifying, and driving ongoing improvements to the customer experience across ALL customer touch points. I am honored to manage this team, extremely appreciative that our goals and values come directly from the founders, and proud of the accomplishments to date from this department.<\/p>\n\n\n\n

A couple examples of recent enhancements include:<\/p>\n\n\n\n