{"id":1382,"date":"2013-04-11T03:07:07","date_gmt":"2013-04-11T03:07:07","guid":{"rendered":"https:\/\/www.inmotionhosting.com\/blog\/?p=1382"},"modified":"2024-01-23T15:27:59","modified_gmt":"2024-01-23T20:27:59","slug":"search-engine-optimization-allintitle-searches","status":"publish","type":"post","link":"https:\/\/www.inmotionhosting.com\/blog\/search-engine-optimization-allintitle-searches\/","title":{"rendered":"Search Engine Optimization: \u201cAllintitle\u201d Searches"},"content":{"rendered":"\n
\"Search<\/figure>\n\n\n\n

We love search engine optimization. Sometimes it can get a bad reputation because so many people see it as cheating the system. However, honest, content-based search engine optimization guarantees your website will get noticed by the audience best matched with your business. So, that\u2019s what we focus on and what we advise, honest SEO.<\/p>\n\n\n\n

Where do I start?<\/h2>\n\n\n\n

When building your site, SEO should be part of your focus through the whole process. Build your content around your audience. But, before you begin developing content do some keyword research so you know which words to focus your content on. Once you\u2019ve created your list and selected the words that have a high number of searches and are directly relevant to your website, you need to determine the competition level on that keyword.<\/p>\n\n\n\n

There are so many factors in search engine optimization; it can make it difficult for a smaller or newer website to compete with certain keywords. So, when selecting keywords for your website, be sure to consider the competitiveness level, meaning the number of other sites with similar keywords.<\/p>\n\n\n\n

How do I determine the competition for my chosen keywords?<\/h2>\n\n\n\n

For the purpose of this article, we are focusing on Google and using its free webmaster tools to determine which keywords to focus your content on. While Google\u2019s webmaster tools will have a description that displays the competition level, an \u201callintitle\u201d search will give you a more specific explanation of the number of pages that are also optimized for that keyword.<\/p>\n\n\n\n

What is an \u201callintitle\u201d search?<\/h2>\n\n\n\n

When searching for a keyword via the \u201callintitle\u201d command, you will be given the number of pages that have that exact keyword in their Title Tag. Because the title tag is an important factor in SEO, this is a great way to determine how many other sites are also using those keywords. The more sites that use those keywords, the more difficult it will be to have page one ranking. Not impossible, but difficult.<\/p>\n\n\n\n

How do I perform an \u201callintitle\u201d search?<\/h2>\n\n\n\n

Performing an \u201callintitle\u201d search is very simple:<\/p>\n\n\n\n

    \n
  1. Go to https:\/\/google.com
    \"google\"<\/a><\/li>\n\n\n\n
  2. In the search field type \u201callintitle: your key words\u201d and run the search. (For this example, our keywords are \u201cchocolate cake\u201d because who doesn\u2019t like chocolate cake?)\"aitsearch\"<\/a><\/li>\n\n\n\n
  3. Google will provide the number of websites with that phrase in the title tags. Chocolate cake has more than 1 million pages with it in the title tags!\"aitresults\"<\/a><\/li>\n<\/ol>\n\n\n\n

    *Note: In order to prevent bots from running automatic \u201callintitle\u201d searches, Google may block you from running too many in quick succession. One way to avoid this temporary block is to take your time between each search. Take a moment to document the results before running the next phrase. If you find that you are blocked, move on to something else for a while and come back to the \u201callintitle\u201d searches.<\/em><\/p>\n\n\n\n

    Ideally, you would work only with keywords that have less than one thousand results. That is what we would consider \u201cnon-competitive\u201d. However, that is not always possible, especially as more and more people are taking to the internet. A general rule to determine the competition level can be seen below:<\/p>\n\n\n\n