Should you pay for separate email hosting for your business? There seem to be a lot of opinions on the topic. Some people swear you have to keep your email host separate from your web host. Others say it’s better to keep things together. We’re of the latter opinion.
In this blog post, we’re going to go over the difference between email hosting and web hosting and why we think it’s best to keep it all in one place.
Let’s get going!
Why is business email important?
We’re going to start with the basics: what is business email and is it really that important? In a nutshell, your business email is the address from which you send any communications that are business-related. Ideally, it should be a professional email that uses your domain name – for example, firstname.lastname@example.org.
Why is that important? Because people are inundated with dozens, or even hundreds, of emails every single day. They don’t want to open anything that looks scammy or like it might be spam – and an email from a random email address that they don’t recognize is likely to get sent to trash.
One great way to get that professional-looking email address is to get email hosting and web hosting from the same provider.
What is web hosting?
Website hosting is a service that provides the physical computer space (a server) necessary for your website to ‘live’ on the internet. It involves website files being stored on one or more servers and making those files available to web browsers. Content that will be stored on the server includes everything from software and apps to text and images.
There are many types of hosting, to list a few: shared, WordPress hosting, dedicated, VPS and cloud. Each has it’s own pros and cons and the one you choose should be based on your business and its requirements.
What is email hosting?
Similarly, email hosting is a service in which a hosting provider rents out server space, but for email data. It can be:
- On the same server that hosts your website data
- With the same company that hosts your website, but on a different server
- With a completely different company that exclusively handles email hosting
Do I need separate email hosting?
In a nutshell: no. In fact, we think it’s better to keep everything in one place. Here’s why:
- It’s always great to have one point of contact when you are dealing with a variety of services. Having various vendors can be confusing and frustrating. One company, one bill, and one point of contact simplifies your email hosting.
- If you are already happy with your web hosting company, why look elsewhere for email hosting? There’s no obvious benefit to choosing another company just to have two separate accounts.
- When changes are made to your email or your website, you will have one central location to update, modify or make changes.
- If your emails are going across the same network as your hosting, your deliverability and speed will be optimal.
So, no you do not need to find a separate company for your email hosting if your web host is reliable, responsive and within your budget. There are plenty of people that will tell you that you should host with different companies in case your server goes down, but that’s fear-based thinking. Occasionally servers go down regardless of the company, and your email is subject to that same problem no matter what email host you choose. However, if you value convenience – using a company like InMotion Hosting for both your website and your email could be the ideal choice for you, and your business.