Building your first website is an exciting venture – but figuring out where to start can feel overwhelming. The first choice you’ll have to make is which website builder to use. Today WordPress and Squarespace are two of the most popular.
Both offer exciting features and benefits, so how do you know which one is right for you? As far as we’re concerned, there is no contest: WordPress is the clear winner every time. Here are the reasons why.
WordPress is Free to Download
WordPress.org is open source software that is free to download, modify, and update for as long as you use it. In addition, you can use any web hosting service or server that you choose.
Squarespace ranges from $144 – $480 a year (depending on your plan) and your site must be stored on their servers.
WordPress is a More Flexible Platform
Squarespace offers a lot of templates and useful features, but the standard layout is very “what-you-see-is-what-you-get.” If you’d like to move beyond its constraints, you have the option to hire a Squarespace developer to extend your site’s functionality. They can use custom coding to build an advanced site from scratch . . . but even then, they’ll still face constraints.
With WordPress, on the other hand, you can pretty much create any kind of site imaginable. This can be done by installing any of the thousands of available plugins or by commissioning a developer to create something for you. Tech savvy? You can even create your own plugin if you feel so inclined.
Plugins Add Endless Functionality
Speaking of plugins: you can find almost any feature you want for your site in the WordPress repository, including shopping carts, SEO, automated backups, photo galleries, and more. They’re easy to install and update, with no coding experience necessary.
WordPress Offers WAY More Templates
Squarespace templates are undeniably beautiful, and they offer about 70 in total, but the options just pale in comparison to WordPress. Currently, there are more than 4,800 themes available for WordPress (both free and paid) and, like plugins, they’re easy to install and customize. Based on sheer quantity alone, there is a far greater chance you’ll find a design you love.
You can Create Unlimited Websites
WordPress is free to install as many times as you want, which means that you can create as many websites as you want. For example, if your business offers several different niche products or services, you can create an individual website for each one at no additional cost.
With Squarespace, however, you’re limited to only one site. If you want to create another one, you have to sign up (and pay for) another subscription.
No eCommerce Transaction Fees
With just the click of a button, you can turn your WordPress site into an eCommerce store by using a plugin. WordPress doesn’t take a cut of your sales and in most cases, the plugin creator won’t either.
Squarespace charges a transaction fee for each sale you make unless you opt to pay for a premium plan.
Unlimited Pages and Contributors
With WordPress, you can set up as many different pages as you want. This can come in handy if you have services or products that are only offered during certain times of the year. You can create pages for each one, but keep them hidden until needed (without worrying that you’re going to hit some sort of limit).
In addition, you can add as many contributors to your site as you want and customize their individual levels of access.
When it comes to Squarespace, your site is limited to just 20 pages and 2 contributors on their Personal Plan. If you want more, you need to upgrade.
Unlimited Server Resources
As we already mentioned, you can choose where to host your WordPress site, unlike Squarespace, which forces you to host your site on their servers. That means that if your site requires more resources in the future, you can quickly and easily scale whenever you need to.
Squarespace makes it clear that their plans are limited to normal usage – and they reserve the right to shut down your site if you’re getting excessive levels of traffic.
WordPress is a vastly more powerful and flexible platform than Squarespace. It gives you greater control of your website and your resources, hands-down. The best part? It’s fairly easy to build your own site on the cheap, even if you’ve never had any coding experience.
If you need any help getting started, or you’d rather hire someone to create your site for you, our support team is always available to help get your WordPress website up and running – at any time of day.