Why Use WordPress for a Small Business Website?

WordPress websites are effective and dynamic options for small businesses and startup companies. Web designers build WordPress websites because they’re easy to maintain and full of self-help guides and tutorials that can help you if you ever run into a problem.

Most small businesses can’t afford a full-time web designer or keep money aside to call one every time their site needs an update, repair, backup, or more.

Here are some other reasons you may not have known:

WordPress is Free and You Keep What You Create

Unlike other free options, WordPress lets you keep your website and alter it as you wish. You can install it on any website (aside from some free options out there who restrict your usage to their templates and designs). WordPress is developer and user-friendly, with thousands of styles and templates to choose from.

Need social proof? Some of the world’s biggest brands such as Microsoft, Facebook News, Vogue, MTV, and TechCrunch all use WordPress.

What is WordPress Exactly?

WordPress is a content management system. It’s what allows you to edit, organize information, alter the appearance of your website, and add content without having to use code. You can drag and drop blocks of functionality within your website and alter it to fit your business aesthetic.

What Are Themes?

Themes are prebuilt and predesigned options for your website. They come with easy to use page builders and can bundle with plugins that allow you to do anything from streaming content to selling products through e-commerce.

You’ll want to use themes that are professionally built, maintained by the developer, and fully responsive (meaning that your site adapts to whatever device you view it from so that the user has an excellent experience on every platform).

Why is it Better for my Business?

You don’t need to touch any code to maintain, change, and update your website. Premium themes (themes you purchase) can come out of the box ready to go. BoldGrid, a free premium website builder that we partner with, comes prepackaged with content and professional quality themes that work with a What You See Is What You Get (WYSIWYG) functionality.

WordPress also offers Search Engine Optimization (SEO) options right out of the box. You don’t have to take our word for it. Google says using WordPress for SEO is more effective than other free content management systems. It also has social media integration, which offers a significant SEO bonus for your business.

Who Can Make Content?

You can set up as many users as you want for your website. Be careful about handing over administrative rights, however. You can limit the access for every user.

What Can I Make With WordPress?

  • One Page Websites (like for one-time events, memorials, services, and more)
  • Landing Pages
  • Professional Business Websites
  • Blogs
  • Sales Pages
  • Portfolios and Galleries
  • Resume Pages
  • Directory Websites
  • Online Stores (WordPress comes ready to integrate with WooCommerce)
  • Multi-vendor Marketplaces
  • Online Course Platform
  • Membership Subscription Services
  • Booking Websites
  • Online Communities
  • School or College Websites
  • Podcasting Websites and Other Streaming Services
  • Q&A Websites
  • Auction Websites
  • You can create websites for any industry including Real Estate, Home Repair, Music, Fitness, Consulting, and more. The options are only limited by your imagination.

WordPress is an excellent launch point for your small business because it’s easy to maintain. That it’s so user-friendly makes WordPress so much more enticing. If you haven’t tried WordPress yet, what are you waiting for? Get your WordPress website started with the power and performance of WordPress Hosting from InMotion Hosting.

Leave a Reply

Your email address will not be published. Required fields are marked *