A dedicated server, for dedicated hosting, is a big investment for your business, but one that will pay off in the long run. How? Increased speed, security, and performance will not only make your website more user-friendly but will lead to more conversions and greater sales.
Don’t believe us? Studies show that 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again and that every additional second added on to your load time results in a 7% loss in conversions.
You may think you can’t afford a dedicated server, but not having one might end up costing you a lot more in the end!
Here’s everything you need to know about dedicated servers and what you can expect to pay:
What is a Dedicated Server?
Let’s start with the basics: if you have a website that you want the public to be able to access via the Internet, you need a hosting plan. There are many different kinds, but the three main options are shared, VPS, and dedicated hosting.
- Shared hosting is the most popular and affordable option, but it has several downfalls. First, when you sign up for shared hosting, your site is on a physical server with hundreds or even thousands of other websites. Think of it as a school classroom – there are limited resources and everyone needs to share them. If there are 24 students, but only 18 textbooks, everyone can’t use one at the same time. If one person gets a virus, everyone gets a virus.
Shared hosting works much the same way. If one website takes up too much of the resources, it will slow everything else down, and if one website gets a virus, it may infect all the others.
- VPS is a step up and a sort of “middle ground” between shared hosting and a dedicated server. Like shared hosting, you are sharing one physical machine with multiple other websites. But unlike shared hosting, a certain portion of those resources are set aside just for you.
If you think of shared hosting as a classroom, you can think of VPS as an apartment building: everyone shares the same overall physical structure, but it is broken down into lots of smaller personal units. Everything that is in your apartment is yours and yours alone, and no one else can touch it.
- A dedicated server, on the other hand, is an entire physical machine just for your website. No one else uses it and all the resources are powering your site. You can typically customize it in any way you want, including hardware configuration and software options. In addition, because no one else is sharing the bandwidth or RAM, the server runs much more efficiently, leading to faster load times for your website.
Do I Really Need a Dedicated Server?
Think a dedicated server sounds great, but still not sure that you need one? Consider this:
- Traffic Volume – If your business has grown to the point (or you expect it to grow to the point) where you regularly see numbers in the six figures, you should consider a dedicated server. Without the proper foundation, high volumes of traffic can cause disastrous service outages.
- Page Load Times – When it comes to Internet users, they want things to happen fast. In fact, you only have about 2.6 seconds to make an impression. That means that if your page doesn’t load in that time, the visitor is going to hit the back button and go somewhere else.
When there are a large number of sites sharing the same resources, it can slow everything down. You can avoid this issue by moving to a dedicated server, where the resources are yours alone.
- Increased Security – You are vulnerable to malicious users and hackers on any type of server: that is true. However, your website is much safer on a dedicated server.
Think of it like this: If you stayed inside your house all the time and never had contact with other people, how often would you get sick? Not very often, right?
It is still possible, of course, but not likely. And worst-case scenario, if your site does become infected, it’s easier to fix and easier to figure out where the issue arose.
- What should I pay for a dedicated server? – As you can imagine dedicated servers are the most expensive of the three most popular hosting types. Depending on the hosting provider and the type of plan you sign up for, you can expect to pay anywhere from $100 to $2,000 a month.
While that may sound like a big investment (and it is!), it is 100% worth it – especially if you run a high-traffic website. The upgrades in performance, security, and customization mean it will pay for itself.
InMotion Hosting Dedicated Server
If you’ve had performance issues in the past, it’s likely your site has grown too large for its current hosting company. A dedicated server for dedicated hosting will equip your site with unparalleled performance, guaranteeing the best customer experience possible.
If you’re unsure or you have further questions, contact our team today to learn how we can help you get the most out of your website.