At InMotion Hosting, we’ve built thousands of websites for clients over the years. One of the questions we get asked again and again is, “Why WordPress?”
What is WordPress and Do I Really Need It?
In a nutshell it’s free to install, easy-to-use, and highly customizable. In fact, it can do just about anything! In this article, we’ll share 5 important reasons why you should use WordPress, but first, the basics
What is WordPress?
WordPress is an online, open source Content Management System (CMS) written in PHP. It’s also the most popular blogging and website creation tool available today.
Approximately 19 million websites run on WordPress, and for good reason. It’s an excellent platform for a variety of different sites, whether you want to showcase your photography or create an e-commerce store. In fact, it runs 63% of the total websites on the Internet today.
When it comes to customizing, the options are endless. Countless themes and plugins allow for immeasurable design options and also add to the functionality. Bonus: a lot of the options are free!
Lastly, there are two different platforms:
- WordPress can be downloaded for self-hosted websites from WordPress.org, or
- WordPress can be used as a hosted service at WordPress.com.
Now, let’s get into the nitty-gritty: Why use WordPress?
WordPress is an Affordable Option
The WordPress software itself is free. That means you can download it, deploy it, and customize it at no cost. In addition, many of the themes and plugins are totally free.
But while WordPress itself is free, you do have to pay for hosting and a domain name. A domain name is the address of your website on the Internet, and your host is where your website is housed and all the files are stored.
All in all, it’s still a far better deal than most other web platforms that charge you just to design and create your site.
WordPress is Easy to Customize
The largest draw to WordPress, perhaps, is that you can create a professional looking, user-friendly website with no coding experience.
WordPress offers an absolutely enormous library of themes for customizing your site. Themes allow you to change colors, add logos, change the background, add sliders and more. Whether you’re in business or the creative arts, there is something for everyone.
You can find thousands of free themes at WordPress.org, and countless others are available through third-party marketplaces and developers.
You can change your theme as many times as you like, for an entirely different look, again, with no coding.
WordPress Makes Content Creation Easy
If you can create a text document in Microsoft Word, you can create a blog post in WordPress. Formatting is simple with easy-to-click buttons like bold, italic, and bullet points (just like your favorite text editor!), plus you can quickly add forms or photo galleries.
If you need more complicated designs, tools called page builders allow you to choose from pre-built elements and you can put them together in any way you want. We partner with BoldGrid as its easy drag-and-drop functionality and tons of design features make a super nice theme to use.
WordPress is Developed with Security in Mind
Security is a huge concern for many website owners. Luckily, WordPress’s core software is very secure, and developers regularly update it. And there are several steps you can take on your own to make it even more secure. For instance, WordPress automatically installs smaller updates; but for major releases, you will have to manually initiate the update, and the same goes for your plugins and themes.
WordPress Makes it Easy to Find Help
Because WordPress is the most popular website creation tool in the world, there is an enormous support system. And it’s not just WordPress that you can turn to for help: hundreds of blogs, support forums, and social media groups are dedicated exclusively to answering your WordPress questions.
If you’re still not sure whether or not WordPress is the platform for you, reach out today. Our web design experts are always happy to answer questions and talk to you about how you can build a beautiful website, suited to your needs.