Launching a podcast is easier than ever before. You don’t need a lot of money or experience to get started, but there’s a lot of misinformation out there on just how to get things going.
Here are some requirements to launch your podcast:
- Artwork. You need to have an art piece that represents your podcast. It must be square with a minimum dimension of 1400 x 1400 pixels and a maximum of 3000 x 3000 pixels. Your file size can’t be greater than 500 kb. Without artwork, your show will be rejected from places like Apple and Spotify.
- A way to record your audio. You can use your smartphone or tablet, but make sure you invest in a quality microphone. Learn which are some of the most popular microphones for podcasting.
- Headphones to listen to your podcast for edits, hear your podcast guests, and more.
- An audio editor. Again, your smartphone can work, but there are many other audio editing software options available. Consider Audacity, a free open-source audio editor.
- You will need a way to tag your podcast with ID3 tags. This is a way to store the title, track number, and podcast host. It also allows people to see the album art when people download it from your site. Most podcast and audio recording software have this already installed, but if not, use an ID3 editor.
- If you intend to interview guests, you’ll need to set up your interview space. If they will be in-person interviews, you will need gear to record your guest and yourself. Look into getting an audio mixer where you can have multiple microphones inputted to one source. If it’s over the internet, you’ll need a way to connect with them through an app or piece of recording software. A phone interview won’t have the same quality as a Skype setup.
- You have to have a valid RSS feed. This leads us to an extremely important tool:
- A website with quality hosting. You need a hosting company that can stream media, host your audio files, and provides a home for your podcast. InMotion Hosting provides solid reliable hosting to store all of your podcasts.
- A published episode. Many podcasters recommend that you have at least three episodes, ready to go, but having one is just fine. It’s also recommended that your initial Podcast be a 000 episode, also known as an intro episode. In it, you should explain the goal of the podcast, tell a bit about yourself, let your audience know what to expect, how they can find you (and subscribe), and how often you’ll be releasing episodes.
Once you have everything ready to go, it’s time to upload your podcast to your site and get it listed on your preferred vendors. It can take a few weeks for your show to be approved and searchable, so schedule your promotion appropriately.
Setting up your podcast is a lengthy process, but it’s worth it. Try to streamline the process as much as possible. Build intros and outros for your podcast episodes. Take notes on the topics you’ll cover. Some people even develop scripts for their content. Know your audience and you’ll be able to set up a solid format they enjoy.
We compiled a quick checklist of what you should do for each podcast. These suggestions come from some of today’s most successful podcasters.
- Organize your podcast episode. Will it be an interview? An informational piece? A serial story? Go through your ideas and take note of places you’ll have to schedule or what things you may need to rely on someone else to do.
- If you have an interview, schedule it. Have a backup episode if it falls through.
- Record your content.
- Edit the audio.
- Assemble and edit the podcast. You can add intro and outro music, voiceover, sound effects, and more to the compilation.
- Add ID3 tags.
- Upload your podcast. It should be in its own post on your website.
- Write your show notes. Show notes can include the podcast host, any guests, important URL’s (including the one to your website). Remember that your podcast can be listened to from many different areas. Having your key information in the show notes ensures they can find you.
- Copy the media URL and paste it into your post.
- Click publish and set up your tags for your audience to find you.
Now you have everything you need to get started.
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