The Benefits of Personalizing Your Site Visitor’s User Experience

Personalized Marketing

Personalized marketing has become the buzzword of choice for modern marketers. In personalized marketing, one focuses on strategies that emphasize initiatives and messaging targeted at the individual prospective customer. Using different forms of automation and data analysis, the marketer communicates with the prospect in a manner tailored to that individual. It often includes using the prospect’s name, shopping preferences, and other data to make them feel like you are speaking directly to them.
Continue reading –>