When building your WordPress site, you should treat making your brand identity stand out as vital to your site’s success. You need to ensure that your site aligns with your company’s image, goals, and values. You also need to remove any elements that might confuse visitors as to your objectives, personality, and investment in your own brand. To reach those goals, you need to find ways to add touches of your company’s personality while stripping out any extraneous information or references to other brands (like the maker of a WordPress theme).
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