What is SEO and why is it important for your business?

Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. Continue reading “What is SEO and why is it important for your business?”

Effective Networking Strategies to Build Your Small Business’s Customer Base

The key to developing a profitable company is a growing customer base interested in purchasing your goods or services. In order to build this demand, it is critical to create a process for scouting and developing new clientele. Building your customer base will take time and effort but the important part is to focus on finding out who your target audience is, where to find them, and how to captivate them. Continue reading “Effective Networking Strategies to Build Your Small Business’s Customer Base”

4 Things We Learned During Small Business Week 2015

4 Things We Learned at the 5th Annual Small Business Week Event sponsored by Constant Contact

InMotion Hosting attended the 5th Annual Small Business Week put on by Constant Contact at Pasadena City College on May 13th, 2015. The event was organized by the Small Business Administration (SBA) with the Small Business Development Center (SBDC) as a primary sponsor.

The event brought together over 1,000 business owners, social media professionals, marketers and web designers and hosted them in small business workshops and keynote lectures orated by business leaders. InMotion Hosting had the opportunity to attend a variety of these workshops and lectures. A lot of them had some major similarities in the concepts that they shared in order to establish a successful business. Here are some business solutions that will help you promote your business and build a stronger customer following. Continue reading “4 Things We Learned During Small Business Week 2015”

Coding a Revolution: Code District and its Mission

With the advent of coding becoming a Presidential Initiative and a growing extension of the S.T.E.M curriculum to get school children versed in the sciences and computer languages, it should be no surprise to anyone that we are amid a digital revolution. But all of these initiatives will fail if we, Generation X, lack the knowledge to understand what our children will very likely be fluent in: coding. It’s a collective effort  that needs ‘doers,’ and a small company called Code District is taking on the challenge, one meetup at a time. Continue reading “Coding a Revolution: Code District and its Mission”