Did you know that when someone searches for a company or organization, Google will display any businesses that match the search criteria on Google Maps? Making sure your business is listed in search engines can attract new leads.
The use of mobile devices has grown tremendously. This year, 52.2% of all worldwide online traffic has come from mobile devices. Google Maps and Apple Maps on mobile devices are used every day and when your business is listed, people can find you, meaning more sales.
Setup Your Google Business Listing
Did you know that you may already have a business listing on Google Maps? Google My Business automatically creates listings for businesses and unless you claim your listing, the information shown may be inaccurate or misleading. Thankfully, it’s super easy to claim your listing. Visit Google My Business, click the “Start now” button, and fill in the requested information. The requested information is everything from your business name, address, hours and such. Be sure to add your website.
Google My Business allows you to enter in keywords which describe your business. Make sure to choose accurate keywords which make your company stand out. Another way to choose keywords is to think about if you were to be searching Google Maps for your type of business. What would you search for?
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Once you’ve completed claiming and setting up your listing, there are some things that you can do to make your business stand out.
Stand Out With Your Google Business Listing
- Work to keep your listing information updated. Do your business hours change this fall? Is there a special deal listed on your website? Adding this information to your Google listing keeps your customers well informed and prevents customers from showing up after hours.
- Post to your Google listing! Did you know that Google My Business allows you to post to your listing, like Facebook or Instagram? Not only does this allow you to share special deals, but also direct people to your website where they can learn more information.
- Monitor your reviews. Whether you receive a positive or negative review, responding and monitoring your reviews is important. It lets your customers know that you are active about your online presence and caring about them. You may ask, what do I do about negative reviews? The best way to take care of negative reviews is to respond quickly, apologizing for the negative experience. In the response, give a company email address where you have the customer email, so you can hear more about their experience. If the customer emails, take the time to hear them out and provide them with a coupon or a gift card, to say, “sorry for the poor experience”.
- Use images to attract more leads. Take photos of your menu, products, services, and raving fans. Not only do photos give an idea of what to expect, but also can increase traffic to your website. These images will allow your company to stand out over your competitor.
These principals don’t just help increase your marketing and visibility, but prove to your customers that an online profile for your company isn’t just set up and left, but rather actively managed. It also shows that you care about your customers and want to make sure they have a super experience. Congratulations on being listed with Google Maps.