One of the most often overlooked parts of a business or personal website is the “About Me” page. Many site owners gloss over this and write a quick biography without actually giving any thought to what they want to communicate.
Others leave this entirely blank, assuming that the customer really won’t be interested in this type of information. But a dynamic “About Me” page can actually help you win over customers as long as it is not a generic rehash of every other page on the Internet.
Let’s examine a few areas that you need to make sure to include on your biography page:
Don’t Start with your Biography
The instinct is to start your biography with, well, your biography…but hold off from doing that. What you actually want to begin with is a statement of what you are bringing to your audience.
Essentially, define why your readers should be checking out your webpage. This is your opportunity to describe exactly how you will be helping your readers through their visits.
Are you here to help them sort through all of the problems of parenting and relationships? Are you going to provide them with the best information on how to create and host a webpage?
Define your purpose upfront before you move on to the rest.
Define your Audience
Next, your About Me page should include a mention of who, exactly, you are writing for. If your site is specifically meant to help people who are setting up their own personal blogs, then state this upfront. That way, a person who needs help with a business site will know that this may not be the best place for them. If you are here to help single parents or working moms, then define that in your opening so that your audience can feel assured that they are in the right spot.
Give them a Site Biography
Next, you need to define more about what your site deals with. Specifically, tell your audience how long the site has been up and what type of content you provide on a regular basis. This is also a place to establish your credibility with the audience.
For instance, have you been recognized with awards or prizes for your website by industry peers? This type of information will help you draw in readers who are attracted to expert opinions.
You can also explain why you created your webpage. If there’s a personal reason why you created a website, then explain that. If you started a healthcare reform advocacy page following the death of a loved one, then that will personalize your story and establish why you’re so passionate.
Finally, NOW it’s time to actually talk about you, and be sure to always speak in the first person. (It sounds stuffy and pretentious to refer to yourself with the third person pronouns or to call yourself by your own last name, i.e. Mr. Smith or Ms. Smith.)
Also, be sure to include any personal information that will lend you credibility. If you are writing a blog about financial tips and you worked for twenty years with the IRS, then that will show you know what you’re talking about.
You should also feel free to humanize yourself with some details such as the city you live in or your personal interests. Just be sure that you don’t get TOO personal and also steer clear of topics that may alienate some readers, such as political or religious affiliation unless those are active parts of the content you will be posting.
The “About Me” page on your website is so much more than just a personal biography. It’s also a way to sell yourself to your potential audience and customer base so that you can help draw in more visitors.