The holidays are coming and that means now is the time to prepare. It’s too late to build promotions and streamline your site and sales pages when the busy season hits, so we’ve compiled a list of holiday ideas designed to boost your e-commerce sales.
Mobile Site Conversions
Adobe Analytics found that online shopping sales hit a record $108.2 billion last holiday season. That’s more than a 14% increase from last year. It’s predicted that over 70% of e-commerce visits will come from mobile devices. This means your site must be mobile friendly and streamlined for your visitors.
There are two main factors to consider: speed and usability. So how do you make your site mobile friendly and sales-focused?
- Keep your mobile design simple. Graphics-heavy designs and videos that play immediately will slow down your site.
- Use mobile-optimized images for your users.
- Strip out any widgets or add-ons that aren’t necessary.
- Ensure your contact information, store hours, response hours (for email, etc.), address (if you have a brick and mortar location), and shipping information is available, updated, and easy to find. Keep in mind that your customers will need to know the last dates for shipping before Christmas, as well as your holiday store hours. These things need to be clear and easy to read for your mobile readers, so don’t use .jpegs.
- You want to make it easy to move from page to page, so make your links easy to interact with and read. Consider buttons over hyperlinks since a person’s finger and the sensitivity of their screen calibration can make clicking on hyperlinks annoying. This is especially true if you have multiple links close to one another in your content.
You want your site to represent the holidays. One of the easiest ways to do so is by utilizing colors. The color red is a popular choice, but blue and silver can work as well. Just keep in mind that deuteranomaly (reduced sensitivity to green light) is the most common form of color blindness. That means greens are more difficult to distinguish. The second most common form is protanomaly, reduced sensitivity to red light. This means that you should stay away from red and green color combinations, if possible.
Don’t be afraid to use big headlines, large “stickers” showing sales prices, and to utilize the power of white space. A white square bordered in red tends to be more eye-catching than a fully red square.
Shopping incentives are another great way to boost your e-commerce sales.
- Discounts, free shipping notices, and the use of urgency (customer appreciation sales, loyalty sales via your newsletter, and more) can drive sales.
- Be mindful of Cyber Monday and Black Friday sales opportunities. By utilizing these days to drive your largest discounts and incentives, you’ll gain a more attentive audience.
- Create bundles for holiday gift sets. Utilize cross-sale promotions to get people willing to buy.
- Highlight your clearance section so bargain hunters and budget-savvy shoppers can get fantastic deals.
You want your audience to know they can trust you with their money. Every year, hundreds of thousands of people make their first online purchase during the holiday season. They need to know that you’re trustworthy. Social proof is an effective way to do this. Here are some easy ways to show social proof:
- Put reviews/testimonials on your site from previous customers.
- Don’t be afraid to put a number to something. Let’s say Widget A was the most popular selling item last year. Highlight that (or the improvement/new model) as a focus for this year.
Setting your business up for success this holiday season starts now. What will you do next?