A surprising amount of work goes into choosing the right theme for any WordPress site. Granted, a few people just use one of the default themes that installs with WordPress without any further thought or effort. But, for those who actually care about the look and feel of their website and the user experience it delivers to visitors, choosing the correct theme takes some thought. Continue reading “5 Things to Consider When Choosing a WordPress Theme”→
Let’s take a short trip down memory lane, back to 2006. Action movie fans were yelling “SPARTA!!!” after seeing the hit film 300. Google just purchased YouTube. And, you were probably rocking out to Justin Timberlake informing us of how he was going to bring “SexyBack.”
With the rapid developments of the Information Age, 2006 seems like ages ago. Nowhere is that more evident than in the web design industry.
For example, have a look at InMotion Hosting’s homepage back in 2006, vs. today in 2016.
Internet security has always been a major concern for businesses and website owners. In today’s online world, these threats are becoming more and more widespread and diverse in nature. With so many attack vectors and vulnerabilities being discovered daily, it’s more important than ever that you keep a close eye on potential security risks. In this article, we’ll go over some of the best practices you can employ to keep yourself and your website protected. Continue reading “Cyber Security Awareness: Are You and Your Website Protected?”→
Things to look out for when searching for the right WordPress theme
Are you just about to start a great online project? Maybe a tech blog, a stylish fashion magazine or a local news website? If you have opted for WordPress as your CMS, than that is a good first choice so far. Now you will have to look out for and find the right WordPress theme which fits your needs. In general, a suitable WordPress theme is one that contributes to the readability and accessibility of your content and it should make your website faultless. Continue reading “Finding the Right WordPress Theme for Your Online Project”→
If you are new to the online world of websites and blogging, you may have heard of WordPress or even recognize the prominent ‘W’ logo. If you are one of these people and don’t know what WordPress is, this is your opportunity to learn about one of the most prevalent and accessible website platforms. Continue reading “Introduction to WordPress”→
Who isn’t talking about WordPress right now? Seriously, WordPress is my first love. It’s what my website is built with and it’s what my 62 year old father’s brand new website is built with. It’s intuitive and easy to use. So easy that I didn’t even have to walk him through writing his first post. This is the man who was so excited when he first learned to text that he sent me 4 text messages that only said, “Look, I’m sending a text message!”
So, if my father can learn to use WordPress, you can learn to use WordPress. I promise. As with all software, there is a slight learning curve while you get used to it, but trust me, once you do, it will be worth it.
I’m going to help you out with the most difficult part of building a site with WordPress – finding a theme. There are so many themes available on WordPress and they all offer features, customization, and ease of use at various levels and various prices. So, if you find this article helpful, you’ll see more of them focusing on features, pricing, and purpose. If you don’t find this article useful, pretend like someone else wrote it.
But, for now, we will focus on FREE WordPress themes. Everyone loves free! I’m going to pull my favorite themes from across the internet to show you the breadth of themes available and the different features in each one that won’t cost you anything but time.
I’m starting here because it’s a personal favorite of mine. It’s actually the theme I use on my almost a food blog (I tend to ramble and rant more than post recipes). I love it because it’s clean and it’s customizable. Built right into the theme options is a page for CSS updates. I appreciate a theme developer who encourages people to use his theme the way they need to. I was able to make this theme my own by using the in-theme options and then changing the CSS to get the feel I wanted.
This elegant theme comes with a lot of subtle design details; notice the “scroll” button that stays in the bottom right corner when navigating the site. Clean Retina keeps up with the times. It will look just as great on your phone or retina display as any other computer.
Personally, I love Woo Themes; talk about a WordPress Powerhouse. Woo Themes doesn’t just stop at themes, they also have plug-ins to make the themes achieve your end goal. The result is a group of themes and plug-ins that are designed to work as well separately as apart. A lot of the Woo Themes and plug-ins are available for free, or you can purchase a subscription and have the availability to download multiple themes.
Why Artificer? Well, it’s a free theme that is designed to be a store. Yep, it’s actually a shopping cart and partners well with all of Woo Themes’ widgets, including Woo Commerce! The design is simple, so your products don’t get lost amongst too many “features”, and as with most Woo Themes, it is responsive, so it’s easy to purchase from your shop on the go.
Wow. I love this theme and I really wish I had a need for it, but unfortunately, I don’t. But, if you’re a photographer, videographer, graphic artist, painter, or any other image-centric vocation, this is the theme for you. While this theme does require the Options Framework plug-in to work (this is available for free download through WordPress.org), the installation of that plug in is so easy, and this theme is definitely worth the extra step.
Helix gives you all of the features available to standard WordPress themes, compatibility with pages and blogs, and the eye catching full-screen image rotator draws your clients in before they even read anything you have to say.
I like the Oxygen Theme because of its professional simplicity. This is a great way to introduce your company to the world. The theme is responsive, which as you know is important in our portable lifestyle. It is easy to customize with multiple widget areas, multiple menus, a built-in light box, and customizable back ground. It also includes a featured content slider, so you are able to easily update the focus of your home page if you are running promotions or want to highlight part of your business.
Researching a theme is the first step to building a successful WordPress website. You want a theme that has a general feel that you are looking for, or has enough customization available to make it fit your website.
When selecting a theme, take your time, install a few themes and try them out. Make sure it is easy to make changes to the site and that you are comfortable using all the features available to you through the theme options. Remember, no two themes are exactly the same on the back end, so you need to be as comfortable with changing your website as you are with looking at it.
So, you started a business and it was successful. Awesome! Then, you decided to expand to the internet to increase your foot traffic, sales, or company recognition. Great! Now that your business is represented online, the breadth of possibilities is practically endless. A solid online presence is a great way to display the important aspects of your business and to increase the effectiveness of a marketing strategy. We are in a mobile, digital age, so in order to meet the needs of your clientele, having a website that works on all any device, regardless of screen size is a necessity. Developing a responsive site design is the way to achieve this.
What Is Responsive Web Design?
What does it even mean? There are so many terms for websites and how they interact with technology, (mobile devices: cell phones, tablets, netbooks, etc.) and that is the main principle behind the term “responsive web design”. Here is a chart that explains the variety of terms that describe how a site works on a mobile device:
For the sake of clarity, we are going to refer to all sites who adjust based on the device accessing them as “responsive”. The method you choose to build your site with is up to you; this is more focused on why you want your site to be considered responsive more than how you choose to make it that way.
How Will Having A Responsive Website Help My Business?
Your website is the first thing a lot of your customers will see before even entering your physical store, assuming you have one. You, or your company, spent a lot of time and money developing a website that encompassed the values of the business, presented information cleanly, is easily navigated, and highlighted the most important features of your company. You want those factors to be evident online no matter how your clients choose to access your site. You want the site that appears on a computer to look just as good on a tablet or smart phone. It needs to be easy to use and provide all the information that is important on the go. Culturally, we don’t stop for anything anymore, and a responsive website allows customers to connect directly with your business without having to be in front of a computer.
From a marketing perspective, a responsive website can enhance the effectiveness of your marketing campaign by allowing potential customers to instantly connect with you. There is no delay or attempting to remember to “check that site out when we get home”. Your customers can see your add and immediately look at your website. Modern marketing often utilizes mobile devices to make advertisements more effective, so a responsive web design broadens your marketing options.
If you aren’t using a responsive design, you’re running the risk of your site not displaying properly. Menus, alignments, or images could be skewed or proportioned incorrectly, your client may have to scroll around to find content, or it may be so muddled it’s illegible. By implementing a responsive design, you know everything will be laid out clearly and the most important information can be featured conspicuously.
A responsive layout for your website will also assist in maintaining brand recognition. By making your site responsive you will be able to ensure that your site looks the same whenever or wherever it is accessed. This is especially effective if you choose to have an adaptive layout as that will give you more control over the specific placement of banners, images, and text.
As technology advances, more options become available for handheld devices. For example, the iPhone alone has gone through four different screen sizes and six different screen resolutions since its initial release. Having a responsive website not only allows your customers to see your site at its best as a representation of your business, but it also means there is less of a need to continually redevelop new layouts to keep up with the ever changing technology of mobile devices.
How Do I Make My Site Responsive?
Making your site responsive really depends on how your site is being, or was initially built. For example, if you are using a content management system like WordPress, Joomla, or Drupal, you will be able to find a wide variety of themes that are already designed to be responsive. If you are going down this path, be sure to check any custom CSS that may dictate the layout of your site before making it responsive.
If your theme isn’t already responsive, you can make it so in systems like Joomla through custom coding or modules like Bootstrap. Our Support Center has a helpful article on how to do this!
If your site was custom built, you will want to contact your developer to see what options they have available to make your site responsive. If you haven’t built your site yet, but know you are going to be working with a developer, be sure to ask if they include responsive designs in their services.
Responsive site layouts open a world of possibilities to your site and your business. Not only does it allow you to ensure the online representation of your business is as neat and tidy as your storefront, but it will allow you to connect with more and possibly new demographics of customers.
Czaja Silvasi is a QA Representative who monitors InMotion Hosting’s Sales, Support, Billing and Web Design teams to make sure they are giving our customers their absolute best. When she is not busy at work, she enjoys Roller Derby and organizing over 15 pairs of Chuck Taylor shoes that she keeps in her closet. She also has a few awesome websites she runs, but they are not 100% work appropriate. Czaja first joined InMotion Hosting in 2011 as a Customer Care Representative and recently celebrated her 2 year anniversary with the company.
Ever heard of WordPress? Yes, it is the largest publishing platform on the web. In a previous article, I introduced you to what Softaculous was all about: A utility software in your control panel which automates the installation of website applications. Today I’m going to show you how to install WordPress in less than 5 minutes without any technical knowledge.
First thing you need to do is login to your InMotion Hosting cPanel and click on the Softaculous icon located under the “Software Services” section.
Once you click on the Softaculous icon, you will be redirected to the Softaculous dashboard. If you look to the left side of your screen, you will see a list of software categories. Click on the “Blogs” category and then select WordPress.
When you click on WordPress, you will see a brief overview of the software. Click on the big blue “Install” button to start the process.
On the next screen, you will see the software setup form. First thing you need to do is choose the domain name you want to install WordPress on. To install WordPress on your main domain, you need to leave the “In Directory” field blank. Next, you need to pick a database name (no one else will see this name, so you don’t have to be creative). In Database settings, you want to slightly modify the table prefix to enhance your site security. Instead of leaving the default wp_ prefix, you can do something like wp_sit3nam3_.
Enter your site name and description. You probably want to leave the WPMU box unchecked unless you know what you are doing.
If you scroll further down, you will see the screen to create your admin account. Please do not use the default “admin” username. Create something original for yourself. Don’t forget to create a strong password. Enter your best email, and select Install.
That’s it. Softaculous will work it’s magic and within seconds after you click the Install button, your WordPress will be installed. Then all you need to do is go to yoursite.com/wp-admin/ and enter your login information to start writing posts.
The past weekend drew a crowd of those eager to learn about WordPress to Loyola Marymount University where WordCamp LA curated speakers for all levels of Blogging Enthusiasts. On the closing day of the weekend we were proud to open up our Los Angeles office for developers to relax, network and enjoy lunch on us!
It was a great opportunity for us to chill out with our fellow WordPress fanatics, and also find new ways of working together. There were a cozy few who made it to Developer Day hosted at our Los Angeles office, and not only observe what it was like working here, but also to forge some amazing relationships with the @InMotionHosting team.
Jason, our Affiliate Manager, was available to speak to those about monetizing their blogs, as well as myself who is looking forward to introducing our panel of expert guests to do a live broadcast here on #IMHhangouts.
The hardest part of starting a new business is figuring out where to begin, let alone the design of your company website. For inspiration, I get my feet wet by going to TheBestDesigns.com. It helps you get familiar with what the current standards of design are and it spurs up ideas that may work for you. Even if you’re not a designer, you can get ideas of what you want and what direction you want your company to go. Not all of the examples are standard business websites. They cover an array of websites, but it’s interesting to see what concepts people come up with when they’re not restricted by basic business type restrictions.