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If you’re a small business owner, then it’s essential that you get your business on the Internet for the world to see. Having an online presence is a very important channel for customer and client creation. If you’re just getting started, you probably don’t have a lot of time to make a website nor do you have time to keep it updated.
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When someone says that a website has a great design, do you think that they are referencing the home page? Could it be the “About” page? What about the “Contact” page?
Unfortunately, it seems that all too often the “Contact” page is not as optimally designed as it should be. For some companies, this is one of the most commonly visited pages. And yet, too often we see it ignored by web designers.
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Trust is a very tricky thing these days.
When it comes to building trust, it takes time and numerous opportunities to prove yourself. And when you lose someone’s trust, it can be almost impossible to repair it.
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Let’s face it: there are many other businesses out there just like yours. There are countless other people who offer the same exact product or service. Many of them probably target the same market.
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If you work in marketing, then chances are you’re quite familiar with the concept of a “call to action” (CTA). But for those who are new to the web design field, you should become familiar with this term, as it is an essential part of your work.
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The average person is exposed to about 5,000 ads a day. At some point, they start screening what they’ll interact with and start ignoring other brands unless it’s something they have a personal interest in. So, how do you compete with all of those other businesses and stay top of mind?
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Structured data is an important part of how search engines crawl your website. Think of it as a way to organize some of the information on your site to make it easier for search engines to understand.
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If you are a small business owner, it can be difficult to learn everything there is to know about SEO, and to actually find the time to apply it to your website and online presence. There are a lot of options out there when it comes to paid SEO services, and making the right choice depends heavily on your needs and your goals.
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You’ve probably already heard that keywords are an important area of focus for your website in terms of getting the visibility online that you want. But when it comes to choosing the right terms for your business, we can help guide you to finding the right choices.
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The content on your website plays a huge role in SEO. In fact, it’s one of the most accessible ways to work on your website in terms of search engine optimization, and there are many aspects of your content strategy to consider. Today we’re going to break down some areas of content that can affect SEO, and how to leverage them for your website success.
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