Every couple of years you need to update your website to ensure it has a fresh, modern look and makes use of the latest developments in web design. A website which looks out of date can damage your credibility and ultimately cost you clients. Before you can begin a redesign however you need to start planning what you want out of your updated website and what you want the finished product to look like. Below I have written out a 3 step process which will help you prepare for your redesign and ultimately give you the website you want. Continue reading “How To Start Planning For Your Website’s 2016 Redesign”
Are you a hard worker? Do you work your 8-5 job every day and ever get to a point where you say, “I wish there was an easier way to do this!” Perhaps you get along in a project that WAS easy, but then as the week goes on, the project becomes more complex with more team members and work added. Then you find yourself working so hard that you can’t afford to work “smart.” You lose efficiency, and think that the long hours and lost time you had for lunch are symptoms of success. Maybe they are. But right now – they mean that you are barely making the deadline, and losing your sanity to boot.
A website is the realization of your idea. We don’t live in an age where you have to ask permission, apply for a permit, find venture funding, or look for a board of investors for your idea before you start your journey to bring an idea to fruition.
InMotion Hosting understands that all businesses seek out efficiency when starting out. Most are so busy doing what they can to market themselves and stay afloat that organizing themselves, or making a process more efficient is far from the availability to accomplish at that very moment. We understand because we’re the premium business web hosting service on the net, and we know business!
InMotion Hosting has compiled a list of resources and tools for small businesses, entrepreneurs, startups, and freelancers. Even if you’re none of those things, we know you’ll value these tools that include Data Science for Businesses, Email Marketing Tools, Online Business courses, Project Management Tools, Free Stock Photography, and much more! Access to these tools requires nothing but a click of the button below. We won’t ask anything of you, except that you succeed in your endeavors! Good Luck!
Entrepreneurship, despite the recovering economy, is a booming industry. Small businesses are, and continue to be, the backbone of the economy. With that, we wanted to give a shout out to all of our customers, friends, and family that are either thriving or aspiring to become entrepreneurs.
If you are currently an entrepreneur and want to share your success story with us, we would love to feature your business on our website!
[Just Follow These 4 Steps:]
- Tell us about why you chose to became an entrepreneur
- How you overcame obstacles
- How you drive your business’ success
- Email firstname.lastname@example.org with your story!
For those of you who are thinking of becoming entrepreneurs, let us first establish what it means to be an entrepreneur.
An entrepreneur is someone who takes initiative, and makes a leap in organizing and operating a business. Anyone is capable of becoming an entrepreneur! When you come up with new ideas, think outside of the box, and act on these innovations ideas, you are taking the first steps to becoming an entrepreneur.
However, there is a big difference between wanting to become an entrepreneur, and succeeding as one. Let’s take a look at what characteristics make a successful entrepreneur.
With InMotion Hosting, you’ll never feel like you don’t know something about one of our products. That’s why we believe that before you sign on with the #1 support provider in the web-hosting industry, you should be confident in what you’re buying. Check out our infographic below, and once you’re confident about our Reseller Hosting product, you can start on your own reseller journey!
Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.
The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.
Here is a quick overview of these components and how they relate to the most frequently used search engine, Google:
- H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, ‘What is SEO and why is it important for your business?’. This article page may surface on the google search results when someone searches for keywords that are present in the H1 tag like ‘SEO’ and ‘business’. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
- Keyword Density: This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your your keywords often, don’t oversaturate your content. Remember, Google will also consider the use of synonymous keywords.
- Meta Description: This is the description you provide search engines in your <meta> html tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
- Permalinks: This refers to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords “lawn products,” it would be optimal for you to have a page with a permalink such as: http://www.gardening.com/lawn-products.
- Backlinks: This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values quality and the bigger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) the better chances you have for being ranked higher in your SERPs. Be advised that buying backlinks from websites is considered ‘black hat SEO’ and is not recommended.
Here is a quick video from Google Search Evangelist, Matt Cutts who speaks briefly about how all of these factors affect your website’s ranking on a keyword search:
SERPs on desktop vs mobile: Is your website mobile friendly?
Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. your product is a mobile app).
What about paid rankings?
If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. Remember that google also prioritizes these paid ranking advertisements as seriously as their organic searches. The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Be advised that certain keywords can be more expensive than others. Make sure to budget appropriately.
Your SEO strategy should be a long term process
Getting placed on the first page of a Google search doesn’t happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.
Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings. By working on the components mentioned in this article and via our partner HowToStartABlog101.com, you should have a good head start on boosting your rankings.
Hometown: Royal Oak, Michigan
Position: T3 Systems Architect I
Been with InMotion Hosting since: September 2013
How did you get started in the web hosting field?
I had taken an internship with InMotion’s corporate IT department while I was in school. Applying my Linux background to the job earned me a part time position as a Systems Administrator, and the rest is history.
What is your current role at InMotion Hosting? What do you like most about it?
I am a member of the Tier 3 Systems Architecture department.
Coolest gadget you own, want to own or have read about?
I would love to get my hands on a high end router for my home network, ideally one that I can build myself.
What would you like to tell us about yourself?
I got my start with writing code on an Arduino microcontroller, teaching myself C while following tutorials. This instilled a deep passion for technology, and ultimately led to my love of Linux and hacking. Had I not tinkered with the technology in my home, I would not be where I am today.
Describe your personality in one word?
So I just got back from WordCamp Miami, held the past weekend at Florida International University. It was one of the best, most well organized WordCamps I’ve ever attended. Kudos, to a new friend David Bisset for organizing such a good event.
We arrived in town on Thursday. Unfortunately, layovers pushed my flight back enough that I missed the South Florida Meetup social event. I was more than disappointed that I couldn’t make it. If it was anything like the actual WordCamp, I’m sure it was amazing.
Friday night at the speaker/sponsor dinner which was held at BJ’s Brewhouse, we caught up with some old friends like Nikhil. At 15, he’s really a bright up and coming star in the WordPress community. You should watch for big things from this kid.
We also met up with Syed from WPBeginner. While he’s been a friend of InMotion for some time, I’ve never met him until now. He’s a super nice guy. We also caught up with Rami from WebDev Studios. I got introduced to him at WordCamp Lancaster. I was surprised he remembered my name to be honest. It was impressive and speaks to the type of guy he is. I caught up with a dear friend, Michele Butcher. If you haven’t heard, she’s one of our WordPress Evangelists for events like WordCamps.
— Tim Sisson (@VA_SEO_Labs) May 30, 2015
We called it a night after I grabbed my swag for speaking. As usual, WordCamp Miami didn’t disappoint with a computer tote, a watch (yes! a watch), some snacks, and the coolest deck of playing cards. The playing cards all had WordPress functions on them with an example. Someone spent some time planning those out!
— Tim Sisson (@VA_SEO_Labs) May 30, 2015
Saturday Morning arrived early. I have to admit South Florida is beautiful in the morning (at least before it becomes sweltering hot and sauna-like). We headed over to the campus and got set up. Mike, Jason, and I spent the day talking to some really great people at our booth. We had some of the coolest swag too. Where else can you get a USB hub and post-it holder? Of course, from us!
— InMotion Hosting (@inmotionhosting) May 30, 2015
Lunch was chicken and ribs with all the sides. It was pretty tasty. The most impressive feat was they fed all the attendees (somewhere around 800) without too many hiccups. I know from years of catering, feeding 800 people is no small task.
Off to the afterparty at Dave and Busters. We didn’t stay long, and after some great conversation and a few games of pool we called it a night. After all, my team mates were flying out in the morning and I had to still wrap up some preparations for my talk “Growing your Non-Profit with WordPress”. If you want the slides for my talk they’re here.
Part of my talk is about Give, a donation plugin. I use it and actually really like it. It’s easy to use and the developers who built it, Matt and Devin are easily accessible. I got to meet both of them on Saturday. I’m glad too. I was able to use them as an example when I speak. Where else could you have access to the developers of a plugin so easily?
— Give (@givewp) May 31, 2015
After my talk wrapped up, I was quite surprised by the amount of questions I received. I’m hoping I was able to help some of the non-profit community with my 30 minute talk. It’s awesome to know I am a part of the WordPress community which is one of the most close knit groups I’ve ever encountered within techonology.
Oh did I mention, I have my own trading card too! How freaking cool is that?! It’s uber nerd status as quoting my friend Scott.
I have to say, thanks to the WordCamp Miami organizers for putting on another amazing event. Thanks to all the new people I met and the old ones I got to catch up with. This won’t be an event I soon forget!
— InMotion Hosting (@inmotionhosting) May 31, 2015
As some of you may know, I had the pleasure of attending WordCamp Orlando this past weekend. If you didn’t quite get it from the title, everything was classic video game themed. Being someone who loves classic games (but doesn’t have much time to play them) it was great to see all of the work that the organizers put into everything.
Due to Orlando being another WordCamp where individuals flew in from all around the country, I was able to reconnect with others that I have previously met, as well as meet new people whom I was able to learn from and share new ideas. Meeting with other like-minded individuals and sharing ideas is incredibly motivating.
The Main Event
Unlike most WordCamps that run on Saturday and Sunday, WordCamp Orlando took place on Friday and Saturday. Throughout the weekend, I couldn’t seem to remember what day it was, but it seemed to work out well as the majority of people were representing a business or freelancing.
WordCamp Orlando was full of talent. From Syed Balkhi’s incredible business genius to Mark Jaquith’s developer mind, all aspects of the WordPress world were well covered in some sort of “success wonderland”. Not once was my mind not blown by a conversation I had.
My Presentation on Writing Better Documentation
At WordCamp Orlando, I had the pleasure of deploying my documentation skills onto the brains of developers. Often times, I feel as if documentation is neglected in lieu of new features. While new features are great, if not properly documented, those features because hard to use.
I feel that I made a great impact on how developers can write better documentation to enhance user experience and reduce support tickets. The feedback was excellent and if I got even a single developer to better their documentation, my presentation was a success.
Overall, WordCamp Orlando was an excellent experience and will go down as one of my favorite WordCamps. The attendees were top notch, the presentations were inspiring, and the organizers’ efforts were extremely appreciated. A big thanks goes out to everyone involved who made WordCamp Orlando and unforgettable experience.
It seems to be awards season everywhere, even in the hosting world! InMotion Hosting has once again received a #1 hosting for personal and small business award from a prestigious review site, https://hostingreview360.com, and we are all “stumble up the stairs in a designer gown to accept an Oscar excited!!!”
As a company, InMotion Hosting took the initiative to not only change the perception of calling technical support, but to develop a top-notch Support Center, and a network and service so solid that customers may find Support as a backup option to resolving their problems. An amazing, 24/7 chat, phone, and ticket backup staffed by brilliant and amazing people who are not only technical, but understand what it is to be human and have a question.
So, it’s beyond rewarding to have Lucy over at https://hostingreview360.com sit up and take notice. Our recent addition of SSD hard drives and ever updating security and network protocols have been the focus of our energies in recent months, and we wouldn’t have been able to achieve those without the solid foundation of our Customer Service and Support Teams who continually deliver the out of this world service upon which InMotion was founded. We have been able to maintain the reputation we earned in the industry thanks to our hard-working teams who are ever ready to put the servers and our customers’ experiences first.
https://hostingreview360.com gives us an in depth and detailed hosting review that lays everything out on the table. This honest approach is not only done for InMotion, but also for other top hosting companies. Having so much of your information put out to the public in such a manner may intimidate other companies, but here at InMotion, we know we’ve got a great service, and it turns out that is easy for others to see as well.
When delivering the good news, Lucy, the founder of https://hostingreview360.com which recommends us as the best choice for personal and small business, said,
“The limitless and rich-features shall not be the selling points right now. An evaluation of a web host is on their hosting reliability, loading speed, and technical support – these almost entirely depend on whether this company oversells their servers and whether this company invests sufficiently in their support team. As a professional reviewer devoted into this industry for 10 years, my 3 years’ of personal experience being hosted by InMotion Hosting, and my personal visit to their office in Los Angeles, have confirmed that this company is trusted on all 3 aspects.”
We just want to say, thank you, to Lucy and everyone at https://hostingreview360.com, we’re blushing!
We’ll keep working to continually update an improve all already stellar service (if I do say so myself,) and you keep holding us to our words! If you’re interested in reading all that the review had to say, head on over to https://hostingreview360.com/inmotion-review/ and take a look!
Thank you again, to Lucy and https://hostingreview360.com for noticing the hard work and love we put into every aspect of our hosting service! This is an amazing holiday gift.
The fun began early!
Working with InMotion Hosting’s Customer Community team has it’s payoffs: learning about Joomla, writing tutorials that help 100,000’s of users, and getting my hands dirty from time to time with some development work.
Every few months I get to travel and attend some great conferences too. Last March I attended Joomla Day Boston 2014. Over the weekend I had the privilege to both attend and present at Joomla Day Minnesota 2014!
Before the event started, the gracious organizers took some of the event’s sponsors out to a Twins game! Unfortunately the Twins didn’t win, but that didn’t matter, watching the game from the box seats helped make the night one to remember.
Sessions and Speakers
STATE OF THE JOOMLA! UNION
Rod Martin was the event’s keynote speaker in the morning. His talk was all about the current state of Joomla!.
Do you remember being 10 years old, and do you understand how far you’ve come since then? Do you know that Joomla is turning 10 next year? That’s right, and Rod did an excellent job through his stories driving home that point.
The evening before his presentation, Rod and I had some time to talk WordPress, Joomla, and Drupal. He has significant experience in all three, and he wasn’t shy about praising his favorite (guess which CMS?). I saw his optimism and excitement for the future of Joomla during our conversations and while he took the podium.
The Success of Joomla 3!
Some of the highlights shared during his talk included:
- Joomla has been downloaded 12 million times in the last 12 months.
- During the last few summers, Joomla has seen new and updated code thanks to Google’s Summer of Code.
- Joomla 3 is expected not to reach end of life until 2018!.
USB thumb drives, cool iphone chargers, and free hosting! That’s right, I came packing! How cool is it when your job is to give away some cool schwag to fellow Joomla users? Very cool!
If you ever see us at an event, stop by and say hello! And don’t be afraid to ask, we’re usually equipped with goodies you can take home and show off to your friends.
The event went so well that the team is already organizing Joomla Day MN 2015! Next year the event will be held at Mall of America. My fingers are crossed – I hope to attend!
Thank you Joomla Day MN!