How Much to Spend Online Marketing [Infographic]

Earlier in the year, we conducted a survey of website owners and managers to understand their online business. We wanted to learn something about the real issues that online business owners face when making decisions about their online advertising budget. Is social media marketing really free? Is it an important investment? The feedback may surprise you! As much as 35% of website owners are not spending on any marketing or advertising at all.

I have made a few assumptions in deriving this research, and for those academics who want to qualify the number crunching, please write a comment for me, and I’ll see if I can follow up personally. Following is an infographic showing some key results. The survey is still open, so we can take another look later on to compare differences in people’s spending budgets in 2013.

Click to Zoom, Right click to download –>

small business spend online advertising
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Survey Results Spend on Online Marketing by InMotion Hosting is licensed under a Creative Commons Attribution 3.0 Unported License.
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Demographics

We had 147 responders in June 2012. Our responders were prompted by our newsletters, and some social media feeds. The majority of the responders are therefore from our own customer base. Responders were divided into the amount they invested on their website hosting. Based on what they spend on web hosting, we have grouped the respondents by the type of hosting technology they use.

The ratios of groups sizes to one another seem to match patterns we see in our existing customer base. For example, more than half of the respondents are on a shared hosting plan. A smaller proportion of the respondents use Virtual Private Servers. Finally the smallest group spend on the dedicated servers.

147 respondents is too small a sample to give an accurate assessment of spending on online advertising. However, it is a significant pool to start to see spending habits and determine the focus for the next set of research. Let’s get started!

Website owner community: What portion of website owners are currently marketing?

Out of all the respondents that showed an interest in marketing costs, only 65% of them reported they actually put their hands in their pocket and spent money on promoting themselves. The average spend amongst those that did budget for online promotion was a surprisingly meager $202 per month.

We segregated spending into three different categories.

  • Spending on online advertising This includes all forms of paid advertising including Facebook paid ads, Google Adwords and Display Networks.
  • Spending on SEO – or Search Engine Optimization. This includes text-brokering, paying for press releases, link building, CRM subscriptions and analysis tools.
  • Spending on Social Media. This includes monthly subscriptions to CRMs for social media management, automation and scheduled posts tools, multiple account management tools.

 

How much do website owners spend on online advertising?

# respondents Web Hosting Totals Facebook ads SERPs Ads Display Network
147 All WebHosting Plans $12,730 $1,370 $7,070 $4,290
82 Shared Hosting $3,920 $650 $1,810 $1,460
50 VPS Hosting $6,550 $660 $3,600 $2,290
15 Dedicated Hosting $2,260 $60 $60 $540
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Survey Results Small Business Spend on Advertising by @JulianaPayson is licensed under a Creative Commons Attribution 3.0 Unported License.

Across 147 respondents,  $12,730 a month is being poured into advertising. More than half of this money is going directly into Google Adwords Search Advertising. Of course dividing these numbers up into average spending across each web hosting group reveals a general trend that can be seen in the infographic. The more hosting horsepower individuals are investing in, the more advertising dollars they are spending.

What is not shown on the graph though is something harder to explain: That out of our sample of respondents the biggest pool of spending are those in VPS hosting, attempting to draw in their traffic mainly through Search advertising.
One insight the survey results seem to offer, is that as websites progress up in resource requirements, advertising focus moves away from paid search listings, to banner advertising on display networks.

How much do website owners spend on SEO?

# respondents Web Hosting Totals SEO Tools PR SPIN CRM
147 All WebHosting Plans $5,390 $2,940 $1,110 $1,340
82 Shared Hosting $2,300 $1,290 $460 $550
50 VPS Hosting $1,960 $1,120 $450 $390
15 Dedicated Hosting $1,130 $530 $200 $400
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Survey Results How Much Spending on SEO by @JulianaPayson is licensed under a Creative Commons Attribution 3.0 Unported License.

SEO spending is hard for people to quantify, so the questions were designed to prompt users into thinking about their spending habits.

Classic SEO spending comprises of subscriptions to SEOmoz analysis tools, and a lot of time backlinking and site restructuring. This represents the “SEO Tools” column. Next I have “PR Spin”, prompting individuals to admit to budgeting for text-brokering, press releases, or maybe even paid link-building services. Finally, and I think this is the most important for modern SEO, is the investment in CRM suites like Buzzstream for tracking those new webmaster to webmaster relationships and general business development.

The spending reports are not surprising. The biggest pool of spending is represented by those using Shared Hosting. These individuals are competing with other thousands of similar more established businesses. As the business becomes more steadfast and require more resources due to high traffic, they focus on more on embedding themselves into the web ecosystem using CRMs.

 

How much do website owners spend on Social Media?

# respondents Web Hosting Totals SMM Suites automation web 2.0 plugins
147 All WebHosting Plans $1,290 $430 $500 $360
82 Shared Hosting $440 $180 $150 $110
50 VPS Hosting $840 $240 $350 $250
15 Dedicated Hosting $10 $10 0 0
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Survey Results Business Spend on Social Media by @JulianaPayson is licensed under a Creative Commons Attribution 3.0 Unported License.

Overall, Social Media tools receive less monetary commitment than any other form of online promotion. Even if you add in spending on Facebook promotions at an additional $1,370 across the board for all website groups, this total of $2,660 per month across our entire respondent pool represents a small amount of commitment.

This result was surprising. The importance of social media engagement for businesses is constantly over-hyped, yet here we have results that show it is the smallest portion of spending across the board by all online business.

Perhaps the general public opinion is that social media is free, and therefore should not be invested in. Our survey attempted to draw out any hours used and not accounted for by asking respondents what hours they spent doing online activities. There was simply not enough hours tallied up to draw any meaningful conclusion. There were not enough hours in any one category of activity to determine if site owners focus more on one job than another in marketing their websites.

One consistent fact across all responses, was that there is an even distribution of spending among all website owners. An average spend of less than $10 per person per month and no significant big spenders makes the social media marketing scene a steady outflow, but not an investment spend.

Want Free Content To Help Develop Your Website?

We aren’t just a webhosting company. We want your websites to thrive and host valuable information to generate your online business. Are you stuck with ideas on how to flesh out your website and need a quick boost of content to keep your audience reading? Here are three great tips you can put into immediate use to get Google crawling and your visitor traffic sticking around.

1./ Infographics

Infographics are great because they encourage your visitors to engage and scroll around for longer to disseminate the information. There is no ranking penalization for duplicate content, and they are quick and easy space fillers. Great ways to stimulate discussion on your website is to present your own critique of the infograph. Not only is that original, but your insight gives the reader a deeper understanding of your abilities as a contractor. Infographics are also readily pinnable for free publicity via Pinterest.

Some free infographics by InMotion Hosting:

How to Research [Infographic]

Make Money Online [infographic]

20 minute SEO Audit

Where does your Website Live

WordPress Essentials by Industry

SMO Periodic Table App Map

HTML5 Cheat Sheets [Infographic]

2./ Web Freebies

Templates, icon sets, and anything your readers can download and come to you for recommendations. This saves them a search, and it also gets you bookmarked. Don’t forget to include videos as learning resource materials. Here are a few of our own you can share. I hope this also gives you ideas on what else you can host:

InMotion Hosting recommends these cool tools:

Social Media Tracker [Cool Tool]

eCommerce IconPack [Downloads]

Favicon & iTouch icon Generator

Facebook Cover Template [PSD Template]

Facebook Timeline Hack [PSD Template]

Let’s Explain Webhosting [Video]

Animate Google Plus [PSD Template]

3./ Guest Author content

It’s a well-known fact that getting valuable content contribution to your blog in exchange for a link can benefit both parties and strengthen your business relationships on the web…

Use our “How To Research Infographic” to find people on the internet to build solid online relationships. The exchange may be different for each and every website. As an example, I’ve embedded our upcoming blogroll to show where we look for contribution or exchange. If any of these articles apply to you, then please do reach out and place a comment on this blog. I’ll soon follow up and see what we can do for you!

Click here to add this document to your Google Docs:

You are free to use our content on your websites, critique it, and re-use it for personal or business use, all we require is a link back to our website. Simply copy and paste code below:

#IMHhangout | How to Research [Infographic]

Click this Image to Circle us and join our hangout! Wednesdays 2pm-3pm PST Western Time. November 14 2012

Live #IMHhangout recording can be watched at the end of this post!

Right Click to view full size
How To Research

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How to Research Infographic by InMotion Web Hosting is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Copy HTML Code To Share the Research Methods Infographic On Your Website

Our discussion channel for webmasters, is a live Q+A is a broadcast via Google Hangouts supported with a live twitter chat stream via #IMHhangout.

Is it a national and social problem that people don’t know how to research?. Social networks have allowed the majority of us to believe information is readily available. Take a look at Yahoo! Answers; these questions are easily searchable via Google, Bing, or any search engine. Type a question in on Yahoo’s homepage search bar and find a solution. Google’s interactive searchbar even does math and conversions for you. The skill itself of “Research” has become diluted in it’s meaning.

Today I’m exposing a range of web 2.0 research tools you’ve probably never heard of. This world of online data is important for small business, website owners, college students, interviewees, and analysts. The format is going to be a fairly open forum for debate, opinions, and shared experience, here are the guide questions to stimulate your thoughts.

Questions to follow a round of introductions: I’ve prepared a couple of handouts for you to keep track of in this huge subject!

  1. Introduce yourself!  #students #writers #smallbusiness #webpro
  2. What are your favorite Web 2.0 research tools: #analytics #trends #adwords
  3. What in the past helped you learn the importance of research? #college #competition
  4. Are there any research methods missing from our flow chart?


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Click to open the supporting notes document here! This is provided as a Google Document to allow printing and sharing. Feel free to do so!

How to Research Notes by WordPress Hosting is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

 

How to Find the #IMHhangout

  • Look for our Custum URL [or click here]: google.com / +inmotionhosting
  • Type ‘InMotion Hosting‘ into google plus search to find our brand profile page. On your mobile device you have to do this through ‘people‘ [not circles] profile search to view our page profile.
  • Do a hard refresh [hold down shift + refresh] near broadcast time to make sure our google plus page refreshes and shows you the invitation to ‘join hangout

Our Hangouts are LIVE and recorded. As such you will be prompted to give permission to be recorded upon joining the hangout. Since the hangout is recorded, it is not an open public forum. Attendance is by invitation only, which you will receive once adding us on Google plus. We cannot issue invitations to those not already in our circles.

We are aware some of you get messages like this when accessing from your mobile device:

“This hangout is not currently supported on this device” In the mean time the only suggestion I have is to leave the G+ app, and restart it if you see this message come up. Even so, please don’t let this hold you back! We value your input through the TweetChat hashtag, make sure you tag your conversation with #IMHhangout so that everyone in the community can see your voice!

Keep an eye on this blog page as details get added to see who’s joining in! We are looking forward to giving you all a spot here in the live broadcast – so make sure you jump in

Circle us!

@InMotionHosting #IMHhangout will be hosted by @JulianaPayson.

Our team to welcome you and help you in the live chat are:

@AnieA203 – Our in-house Graphic Designer, will be scanning our Tweetchat

@IMH_Affiliate – Our Affiliate Manager, will be keeping a deft eye on G+ and hopefully making sure you can jump in.

@Maria_InMotion – Our SEO and Partner Specialist will be watching out for people on Facebook to make sure you get a mention.

A previous hashtracking report shows that we had over 127,000 impressions on #IMHhangout!

#IMHhangout | Make Money Online [infographic]

Click this Image to Circle us and join our hangout! Wednesdays 2pm-3pm PST Western Time. October 17 2012

See #IMHhangout recording at end of blog post!

Click to Zoom

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Make Money Online Infographic by WordPress Hosting is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Copy HTML Code To Share the Make Money Online Infographic On Your Website

 

Our weekly webmasters live Q+A is a broadcast via Google Hangouts supported with a live twitter chat stream #IMHhangout.

Everybody wants to make money online! If you are on the internet, there is a part of you aware of the massive online income potential that everyone else seems to partake in. Whether you are looking to gain freelance gigs, earn through advertising, sell services, do information marketing, or simply learn what affiliate marketing is all about, this hangout could be your starting point! This subject has the broad scope to enable a talk for a long time, so as the host I’ll simply aim to eek out of those that join us what has worked for them in the hope you might glean something useful for yourselves. The format this week is going to be a fairly open forum for debate, opinions, and shared experience, here are the guide questions to stimulate your thoughts.

Questions to follow a round of introductions: I’ve prepared a couple of handouts for you to  keep track of in this huge subject!

  1. List methods of online income: #affiliate #adsense #freelance
  2. What is your niche (if you make money online) #elance, #clickbank #seo
  3. What websites helped you learn about making money online?
  4. Do you agree or disagree with our top online money making resources?

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Make Money Online Infographic by WordPress Hosting is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Copy HTML Code To Share the Make Money Online Glossary On Your Website

 

 

How to Find the #IMHhangout

  • Look for our Custum URL [or click here]: google.com / +inmotionhosting
  • Type ‘InMotion Hosting‘ into google plus search to find our brand profile page. On your mobile device you have to do this through ‘people‘ [not circles] profile search to view our page profile.
  • Do a hard refresh [hold down shift + refresh] near broadcast time to make sure our google plus page refreshes and shows you the invitation to ‘join hangout

We received a comment on one of our hangouts that one viewer couldn’t jump in. Google hangouts do work through iPhones and mobile devices. Unfortunately we cannot explain why some of you get messages like this:

“This hangout is not currently supported on this device” – So we are aware difficulties like this do happen, as this is what I saw on my iPhone. I’m looking forward to suggestions from other mobile people on how they overcome this. In the mean time the only suggestion I have is to leave the G+ app, and restart it if you see this message come up. Even so, please don’t let this hold you back! We value your input through the TweetChat hashtag, make sure you tag your conversation with #IMHhangout so that everyone in the community can see your voice!

Keep an eye on this blog page as details get added to see who’s joining in! We are looking forward to giving you all a spot here in the live broadcast – so make sure you jump in

Circle us!

@InMotionHosting #IMHhangout will be hosted by @JulianaPayson.

Our team to welcome you and help you in the live chat are:

@AnieA203 – Our in-house Graphic Designer, will be scanning our Tweetchat

@IMH_Affiliate – Our Affiliate Manager, will be keeping a deft eye on G+ and hopefully making sure you can jump in.

@Maria_InMotion – Our SEO and Partner Specialist will be watching out for people on Facebook to make sure you get a mention.

Our last hashtracking report shows that we had over 127,000 impressions on #IMHhangout!

Proud Sponsors of WordCamp Los Angeles

The past weekend drew a crowd of those eager to learn about WordPress to Loyola Marymount University where WordCamp LA curated speakers for all levels of Blogging Enthusiasts. On the closing day of the weekend we were proud to open up our Los Angeles office for developers to relax, network and enjoy lunch on us!

Registration at WordCamp LA
Registration at WordCamp LA
Team InMotion Hosting at WordCamp LA
Team InMotion Hosting at WordCamp LA
Packed Seminars at Loyola Marymont University on WordPress
Packed Seminars at Loyola Marymount University on WordPress
Don't ask me to fix your computer
Don't ask me to fix your computer
InMotion Hosting goodies
InMotion Hosting goodies
WordPress Developer Day Kicks off at the Office
WordPress Developer Day Kicks off at the office
Showing off gadget paper
Showing off gadget paper for synching dev notes to screen
Organizers of WordCamp LA with more goodies
Organizers of WordCamp LA with more goodies
Are we working
Are we working?

It was a great opportunity for us to chill out with our fellow WordPress fanatics, and also find new ways of working together. There were a cozy few who made it to Developer Day hosted at our Los Angeles office, and not only observe what it was like working here, but also to forge some amazing relationships with the @InMotionHosting team.

Jason, our Affiliate Manager, was available to speak to those about monetizing their blogs, as well as myself who is looking forward to introducing our panel of expert guests to do a live broadcast here on #IMHhangouts.

 

 

 

#IMHhangout | Do Mobile Devices Really Increase Productivity?

Click this Image to Circle us and join our hangout! Wednesdays 2pm-3pm PST Western Time.

Our weekly webmasters live Q+A is a broadcast via Google Hangouts supported with a live twitter chat stream #IMHhangout.

With the talk of the release of the new iPhone 5, we decided to make our topic ‘Do Mobile Devices Really Increase Productivity’. We hope that our audience of web pros, gadget geeks and those that postulate working on the run will share with us their experience working while away.

Questions to follow a round of introductions:

  1. What mobile devices do you own? #iPhone #iPad #netbook
  2. What form of work do you do? #Webmasters, #Designers #Sysadmin
  3. Do you use your device for work or personal organization?
  4. Lets see which apps you use for each group: #personal #office
    1. PicSay for Androids, LogMeIn.com for remote desktop, Host CPanel iPhone/Android App
  5. How many hours daily do you spend on your mobile device? #texting #sharing
  6. Who or what is really doing the driving?
    1. I threw this sophomoric question in for debate!

So! Whether you’re a traditionalist who prefers doing things in person or keeping work to a focused time-frame rather than jumping to every alert that comes in, here’s an opportunity to find out if those that are really ‘connected online’ fare any better at productivity.

The event will go live both on Twitter using the #IMHhangout Hashtag and on Google. So you can lurk without jumping into the hangout if you’re too shy. We do want you to showcase your tech savvy reviews of mobile gadgets, to help the rest of us decide what we really want. Please interact using tweetchat.com here, and we’ll keep an eye on the live twitter stream to mention your name, and find out what products you root for.

How to Find the #IMHhangout

  • Look for our Custum URL [or click here]: google.com / +inmotionhosting
  • Type ‘InMotion Hosting‘ into google plus search to find our brand profile page. On your mobile device you have to do this through ‘people‘ [not circles] profile search to view our page profile.
  • Do a hard refresh [hold down shift + refresh] near broadcast time to make sure our google plus page refreshes and shows you the invitation to ‘join hangout

We received a comment on one of our hangouts that one viewer couldn’t jump in. So I decided to test it out and sure enough Google hangouts do work through iPhones and mobile devices. Unfortunately we cannot explain why some of you get messages like this:

“This hangout is not currently supported on this device” – So we are aware difficulties like this do happen, as this is what I saw on my iPhone. I’m looking forward to suggestions from other mobile people on how they overcome this. In the mean time the only suggestion I have is to leave the G+ app, and restart it if you see this message come up. Even so, please don’t let this hold you back! We value your input through the TweetChat hashtag, make sure you tag your conversation with #IMHhangout so that everyone in the community can see your voice!

Keep an eye on this blog page as details get added to see who’s joining in! We are looking forward to giving you all a spot here in the live broadcast – so make sure you jump in

Circle us!

@InMotionHosting #IMHhangout will be hosted by @JulianaPayson.

Our team to welcome you and help you in the live chat are:

@AnieA203 – Our in-house Graphic Designer, will be scanning our Tweetchat

@IMH_Affiliate – Our Affiliate Manager, will be keeping a deft eye on G+ and hopefully making sure you can jump in.

@Maria_InMotion – Our SEO and Partner Specialist will be watching out for people on Facebook to make sure you get a mention.

Here’s this week’s Hashtracking report which shows that we had over 127,000 impressions on this hangout! Thanks this week to @Brianna5mith who was our top contributor on Twitter from the Business Branding world.

#IMHhangout | Working from the Office vs Telecommute

Click this Image to Circle us and join our hangout! Wednesdays 2pm-3pm PST Western Time.


Our weekly webmasters live Q+A is a broadcast via Google Hangouts supported with a live twitter chat stream #IMHhangout.

This weeks coming topic is ‘Working from the Office vs the Telecommuter’ which is aimed at getting web pros and freelancers together to share their experience on finding the perfect workspace for your digital day.

Questions to follow a round of introductions:

  1. Have you ever worked from home?
  2. What form of work do you do? #Webmasters, #Designers #Sysadmin
  3. What type of office do you think supports your type of work?
  4. Have you ever made use of CoWorking locations?
  5. Pros and Cons of Telecommute?
  6. Pros and Cons of Freelancing?

This hangout is not just for those starting from scratch, but also those who are willing to share their great experience to others that might be looking for some webmaster help, or even webpro employment opportunities! Simply Hover over the event at the bottom of this post and add it to your calendar.

The event will go live both on Twitter using the #IMHhangout Hashtag and on Google. So you can lurk without jumping into the hangout if you’re too shy. Bear in mind this is an opportunity to showcase your knowledge and availability for hire. We’ll push on with the show and you can still interact using tweetchat.com here. We keep an eye on the live  twitter stream to highlight your say, as well as review every person’s input after the video broadcast.

Don’t forget to hard refresh our Google Plus Page to make sure you see or simply listen in on the hangout! Near the 2pm EST spot, you will have to re-open the page to check if the broadcast is live once everyone is onboard. Keep an eye on this blog page as details get added to see who’s joining in! As a special treat this week we are having our HR team join us so we’ll have some useful insight to present on who they look for!

Circle us!

@InMotionHosting #IMHhangout will be hosted by @JulianaPayson.

Our team to welcome you and help you in the live chat are:

@AnieA203 – our in-house Graphic Designer,

@IMH_Affiliate – our Affiliate Manager

Here’s a sneak peak at the Hastracking report which shows that we had over 95,000 impressions on our first hangout! Check out our previous Hangout on Blogging Here.

Pin this FB Filmstrip Hack [Cool Facebook Template]

Download the FB Filmstrip Template here:

Facebook Template

A little while ago we published a Photoshop Template complete with Guidelines so you could create your own Facebook Page Timeline cover. Now here’s a quirky template for you to customize presentations of your Facebook Albums on the Timeline.

You better Pin this useful map of how filmstrips work on Facebook!


a. New Images, Appear Left-to-right. Facebook will automatically present them on your timeline in this order. It’s always the first photo of your set in the primary position, followed by a string in the order you uploaded them underneath. Simple? try to keep it that way as an album of four images at a time, because further uploads to the same album can start to become messy…
b. Further uploads in the same time frame, Right-to-Left. will appear as a film strip with the most recent thumbnail on the left. Facebook will only show the latest 3 uploaded photos. All photos no-matter what their layout will be re-framed to a centralized square of 133px to display as the thumbnail in the film-strip.
c. Additional edits to the album, can end up with your timeline post looking a bit tricky. Removing images from the stream, additions to the album that aren’t in groups of three, will end up in the film strip showing the two earliest un-presented additions to the album in the left-to-right format, with the latest image up front.
d. Highlighted album will show the film strip running Left-To-Right in order of upload, no matter if you swap images around in your album afterwards

Here’s our attempt at the Facebook Album Hack;

I’m looking forward to screencapping a bunch of reader’s responses so get on and show me your FB Hacks!

 

 

Join Us in Google Hangouts!

Google+ Hangout
We recently launched a survey, as we’re sure you’re interested to find out where you compare to the average website owner in promoting their online business. There is a confusing array of options out there for you to attract a bunch of web visitors and clients for your online start-up business, so where are people hedging their bets and placing their money – if at all?

In this Google Hangout we’ll be joined by some Online Marketing tool representatives from the SEO, and Social Media world to help you decipher what it all means and where you could be best off budgeting for your self promotion. Bookmark this post and come back later as we update the key attendees you’ll be getting direct access to ask those burning questions in this free session!

Add the calendar below to make sure you don’t miss this great opportunity to join in and find out as we reveal for the first time some interesting stats on where you told us you prioritize your time on the world-wide-web!

Join us here! –> InMotion Hosting’s Google+ Page
Simply hit the ‘Hangout’ Button to join in.

Where? InMotion Hosting G+
When? Wednesday 9th May 2012 –> Add this date to your calendar here

How much do businesses really spend on Online Marketing?



Hi, and THANK YOU for spending the time to contribute a bit of research that we’ll later present as a set of infographics. We want to help you find out how you compare to the average web hosted business owner in terms of your investment in time and money on the web. There’s hundreds of tools and tweaks you can apply to getting customers to your website, but how do all these techniques really stack up where it really counts? – And that’s if you use them or not! The form is completely anonymous, and we bet you’re dying to know if you’re the average spender or tight purse when it comes to marketing your business online. So, How much do you really spend? Check back to our blog http://inmotionhosting.com/blog to see the results soon!