If you’ve been in the sales business since before the recent ecommerce website hosting boom, then you probably remember the days of having to do “cold calling” and collecting “leads.”
While those days have definitely changed, there is one area that business owners still have to deal with. Instead of “leads,” those in sales now need a good collection of email addresses so they can do email marketing to gain sales.
No matter who you are or where you are, you’ve probably got an email account (or several). Even though we live in the age of social media apps and new digital landscapes, the email account is still the starting point for a myriad of services we subscribe to and buy from. This is why it’s critically important to adopt a well-developed email marketing strategy.
Once you have your website up and running on a VPS hosting service, you should give serious consideration to switching over your company’s emails to the same VPS. If your business is like most others, you probably rely on email and the idea of not having access to it can send shivers down your spine.
If you’ve managed to easily create a website to showcase your business, then it’s important to take the steps needed to make sure that it succeeds. One of the biggest assets that you have at your disposal is your list of contacts.
According to a survey conducted by the American Animal Hospital Association (AAHA), more than one-third of the respondents claimed that they would be more likely to follow up with treatment for their pet if they received some kind of contact from the clinic staff. The majority of those respondents also expect to receive call-backs while only 52% actually receive these.
You may think of newsletters as some kind of archaic fossil that arrived in the mail once a quarter only to be ignored and tossed in the trash. But newsletters have finally made it into the twenty-first century, and WordPress features several top-notch plugins that will help you use digital newsletters to market your product and services to a wide variety of people. Continue reading –>
Permission-based marketing is a common but often misunderstood term. If you get it right, you can earn high open and click-through rates on campaigns, driving incredible sales and revenue from your marketing efforts. Those who misunderstand the term, however, will miss out.
Your newsletter represents your business. The way you design it matters, and it should be flexible based on your needs. We’ve compiled our list of favorite newsletter design trends to help you try something new on the path to building better email marketing. Continue reading –>