How to Add a Winning Brand Identity to Your WordPress Site

Branding all areas of your business

When building your WordPress site, you should treat making your brand identity stand out as vital to your site’s success. You need to ensure that your site aligns with your company’s image, goals, and values. You also need to remove any elements that might confuse visitors as to your objectives, personality, and investment in your own brand. To reach those goals, you need to find ways to add touches of your company’s personality while stripping out any extraneous information or references to other brands (like the maker of a WordPress theme).
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The Benefits of Personalizing Your Site Visitor’s User Experience

Personalized Marketing

Personalized marketing has become the buzzword of choice for modern marketers. In personalized marketing, one focuses on strategies that emphasize initiatives and messaging targeted at the individual prospective customer. Using different forms of automation and data analysis, the marketer communicates with the prospect in a manner tailored to that individual. It often includes using the prospect’s name, shopping preferences, and other data to make them feel like you are speaking directly to them.
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Starting Your Own Hosting Business? A Reseller’s Guide to Success

Starting Your Own Hosting Business

Although everyone seems to understand the importance of having an online presence, not everyone knows how to make it happen. As some of the lucky folks who understand the nuances of web hosting and the tools it takes to foster online success, we can help usher others online by sharing some of our hosting services and expertise—all while pocketing a few extra bucks.
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3 Things to Consider When Picking a Location for Your Data Center

Data Center Map

With the power of modern servers and Internet data speeds, something like the geographical location of a server may seem trivial. After all, data zips across the Internet so quickly, so does location matter anymore? Shared or VPS Hosting customers may not need quite as much out of their hosting plans. But, Dedicated Server clients demand greater performance, speed, and reliability. Squeezing more out of a server means exploiting every opportunity for performance boosters, including Data Center location.
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10 Free Ways to Start Marketing Your Website

Free Stuff

Finding the right domain name, choosing a design, and figuring out a compelling user experience. These are the steps most people think about when setting up their website. Yet, once it is built, how do you get actual visitors? Will it cost money to get a site noticed?
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Reseller Hosting Industry Expanding at Rapid Pace

As we live more and more of our lives online, opportunities in web hosting have exploded. Going hand-in-hand with this, reseller web hosting services have also seen unprecedented growth.

As every reseller’s aim is growth, having a long-term hosting partner with outstanding customer service, transparency, and reselling tools is key. Resellers also need to remember that growth requires scalability, not just a one-size-fits-all approach. Fortunately, InMotion Hosting meets all of these criteria, and offers highly competitive prices and other desirable features.
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5 Things to Consider When Choosing a Domain for Your Website

 

When first setting up any website, one of the hardest — but most important — things to decide is what to call it. Your website’s domain will play a big role in defining your brand’s image, search optimization, “buzz-worthiness,” and more. Unique domains are becoming increasingly scarce commodities as thousands of new sites come online each year. With millions of websites already vying for real estate on the web, and each with a distinct domain name, finding the perfect thing to call your site is now more important than ever.
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What is G Suite and Why Should I Consider Using It?

Are you looking for one of the most feature-rich and user-friendly solutions on the web that combines email, cloud storage, productivity software, calendars, and more? Do you hear people talking about how great they think Google’s products are and find yourself wondering what G Suite (formerly known as “Google Apps”) is?
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