How to Use Emojis That Will Get You Seen

Emojis aren’t just for text messages anymore. 🙂

These days you’re likely going to see emoji icons popping up in email subject headings, blog posts, and even in printed media.

You like lobsters? Check out how the lobster emoji has risen in popularity over the past few years. You gotta love these little crustaceans.

But can these little graphical icons really help your content get noticed

How did this happen? (Who knows.) Let’s say it’s got something to do with the immediacy of feeling an emoji can convey in text-based media.

You can use these emoticons to your advantage by making your messages more evocative. (Or, in some cases, more LOL.)

We’ll show you how emojis can fit into your content strategy, types of emojis you can use, as well as how to search, select, and deploy these little magical icons wherever you need them.

Heads Up! Use Emojis In Your Headlines 😉

How do you compose arresting headlines?

This can be one of the biggest challenges in your content strategy, but it’s important to master it.

Emojis can help your headlines and headings in a two-fold manner:

  1. Draw the eyes
  2. Break up the words

Think about it. A well-placed emojis can draw your reader’s attention and give some space for the words to breathe.

Remember, this same strategy can be deployed for your email marketing subject headings.

Write Emojis Into Your Content Itself

Did you just write something funny? Let your reader know you’re kidding by adding a smiley: 😉

But how do you just type these in?

Mac users: If you’re on a Mac you can just do Ctrl + Command + Space bar. This will bring up your emoji picker. Just search or select the one you want.

Windows users: In any text field, click your Windows key + period (.) or semi-colon (;). Then, you should see your emoji picker appear.

Everyone else: You can copy and paste emoji codes from Emojipedia. Just find an emoji you want to use and click the Copy button. Then, paste into your content.

Types of Emojis

A quick trip to Emojipedia will show you just how large the emoji palette has grown in the past few years.

Remember, picking the right emoji can be fun. But you should try to use this as a strategic opportunity rather than a haphazard diversion.

Smileys and People

These are some of the most commonly used emojis, and for good reason.

Smileys can immediately convey emotion like happiness, anticipation, dissappointment, relief, and much more.

And just see if this helps your readers get your meaning at an instant.

Animals and Nature

Is your website about wild life or wide open spaces?

Before you pen that email subject heading for your subscribers, think about how an emoji of a tree or bear can help the message stand out in someone’s inbox.

Just seeing a green tree emoji can get your readers thinking about nature.

Things To Do

There’s a whole set of emojis dedicated just to things that people do: activities like sports, art, music, games, and more.

People do a lot of things. You know your audience better than anyone. (Don’t you?)

Picking the right emoji for your message can make the difference between an attentive reader or a quick glance.

Putting It All Together

Using emojis strategically can be a win for adding color and vibrancy to your content. And the great thing is they are non-proprietary, so they will work with whichever hosting package you’re using.

And if you have any questions, feel free to contact our hosting experts day or night. We’re always happy to hear from you.

How the Speed of Your Website Impacts Your Business

Speed = money. At least when it comes to your website. Customers today aren’t willing to wait for anything – especially a slow load time. In fact, 40% of consumers report abandoning a website that took more than 3 seconds to pop-up. Yikes.

It probably took you longer than that to read this sentence. It’s not much time at all.

So how can you make sure your own customers are never kept waiting? Below we’ll go over why site speed matters – and we’ll share a few tried and true tips that’ll get you up to speed in no time.

What is site speed and why is it so important?

Site speed is simply how quickly a user is able to see and interact with content. It doesn’t just mean the amount of time your page takes to pop-up, but also the amount of time it takes for all of the elements to function properly. For example, if a web user can see your blog page, but can’t actually open any of the titles, then the page isn’t fully loaded yet.

What does site speed mean for you? Well, in a nutshell, if your site isn’t fast enough, your audience is going to disappear. They’ll leave your website for your competitor who has a faster site. It’s sad, but true.

You know the 40% of people that we mentioned above? The ones that will abandon a website if it takes more than 3 seconds to load? Well, get this: 80% of them will never come back. That’s an enormous amount of people!

Losing traffic due to a slow site speed can impact:

  • Conversions: Obviously, when a potential customer abandons your site, that’s a sale that’s not going to happen. But it goes beyond that – even if they stick around and wait, they’re 7% less likely to buy for every second your page takes to load.
  • Engagement: If you’re a business that relies heavily on customer engagement to drive sales, then you better make sure your site is fast. Just a one second delay in response time can result in 11% fewer page views and a 16% loss in customer satisfaction.
  • Customer experience: 47% of web users expect a page to load in 2 seconds or less. When they don’t get what they expect, they end up disappointed at best and angry at worst. Why risk a poor review over something as easy to fix as page load times?
  • SEO: Google indicated quite some time ago that page speed is one of the factors they take into consideration in their algorithm. Even worse? If your site doesn’t load fast enough, their web crawlers won’t index it all. Bottom line: if you want to show up in search results, you need a fast page.

How Do I Improve My Site’s Speed?

Improving your site’s load time isn’t as complicated as you might think. In fact, with just a few simple tweaks, you’ll be on your speedy way in no time. Here are our suggestions:

  • Enable browser caching. What that means is that the first time someone visits your site, they’ll have to wait for everything to load. But the next time they visit, their browser will have already stored all of those elements, allowing them to pop-up much faster.
  • Don’t use a lot of giant files. In today’s visuals-driven culture, it’s tempting to include dozens of huge image and video files on your webpage – but that’s something that will come back to haunt you. Best bet: resize images down to 300kb or less.
  • Choose the right hosting option for your needs. New site owners often choose a shared hosting plan due to its affordability and ease, but as your business needs grow, so should your website. Options such as VPS or a dedicated server allot you a greater pool of resources, alleviating many issues with load time and performance in general.
  • Use an external host for your large files. While it may be tempting to just save everything directly to your WordPress site, don’t do it. By hosting videos, custom apps, and other large files offsite you can free up lots of space – and speed up load times in the process.

Final Thoughts

There are hundreds of other things you can do to speed up your site, but we simply couldn’t cover them all in this one article. If you’d like to talk about how your hosting option might be affecting speed (or any other speed issue in general), feel free to reach out. We’ll get your page moving again before you can say “lickety split.”

The Tools Required to Launch Your Podcast

Launching a podcast is easier than ever before. You don’t need a lot of money or experience to get started, but there’s a lot of misinformation out there on just how to get things going.

Here are some requirements to launch your podcast:

  • Artwork. You need to have an art piece that represents your podcast. It must be square with a minimum dimension of 1400 x 1400 pixels and a maximum of 3000 x 3000 pixels. Your file size can’t be greater than 500 kb. Without artwork, your show will be rejected from places like Apple and Spotify.
  • A way to record your audio. You can use your smartphone or tablet, but make sure you invest in a quality microphone. Learn which are some of the most popular microphones for podcasting.
  • Headphones to listen to your podcast for edits, hear your podcast guests, and more.
  • An audio editor. Again, your smartphone can work, but there are many other audio editing software options available. Consider Audacity, a free open-source audio editor.
  • You will need a way to tag your podcast with ID3 tags. This is a way to store the title, track number, and podcast host. It also allows people to see the album art when people download it from your site. Most podcast and audio recording software have this already installed, but if not, use an ID3 editor.
  • If you intend to interview guests, you’ll need to set up your interview space. If they will be in-person interviews, you will need gear to record your guest and yourself. Look into getting an audio mixer where you can have multiple microphones inputted to one source. If it’s over the internet, you’ll need a way to connect with them through an app or piece of recording software. A phone interview won’t have the same quality as a Skype setup.
  • You have to have a valid RSS feed. This leads us to an extremely important tool:
  • A website with quality hosting. You need a hosting company that can stream media, host your audio files, and provides a home for your podcast. InMotion Hosting provides solid reliable hosting to store all of your podcasts.
  • A published episode. Many podcasters recommend that you have at least three episodes, ready to go, but having one is just fine. It’s also recommended that your initial Podcast be a 000 episode, also known as an intro episode. In it, you should explain the goal of the podcast, tell a bit about yourself, let your audience know what to expect, how they can find you (and subscribe), and how often you’ll be releasing episodes.

Once you have everything ready to go, it’s time to upload your podcast to your site and get it listed on your preferred vendors. It can take a few weeks for your show to be approved and searchable, so schedule your promotion appropriately.

Setting up your podcast is a lengthy process, but it’s worth it. Try to streamline the process as much as possible. Build intros and outros for your podcast episodes. Take notes on the topics you’ll cover. Some people even develop scripts for their content. Know your audience and you’ll be able to set up a solid format they enjoy.

We compiled a quick checklist of what you should do for each podcast. These suggestions come from some of today’s most successful podcasters.

  • Organize your podcast episode. Will it be an interview? An informational piece? A serial story? Go through your ideas and take note of places you’ll have to schedule or what things you may need to rely on someone else to do.
  • If you have an interview, schedule it. Have a backup episode if it falls through.
  • Record your content.
  • Edit the audio.
  • Assemble and edit the podcast. You can add intro and outro music, voiceover, sound effects, and more to the compilation.
  • Add ID3 tags.
  • Upload your podcast. It should be in its own post on your website.
  • Write your show notes. Show notes can include the podcast host, any guests, important URL’s (including the one to your website). Remember that your podcast can be listened to from many different areas. Having your key information in the show notes ensures they can find you.
  • Copy the media URL and paste it into your post.
  • Click publish and set up your tags for your audience to find you.

Now you have everything you need to get started.

Launch your podcast website today using the power of InMotion Hosting’s WordPress Hosting.

Easy WordPress Hosting for Your Website

If you’re new to creating or managing a blog or website, you may feel a little overwhelmed when looking for easy WordPress hosting. You have to figure out all the basics: install WordPress. set up the pages, design your website, create content, add images, and so much more. Before all of that, however, you need to find a place to park your site. You need a hosting provider. Prices and packages vary by such extremes that it can seem overwhelming. We’ve heard your frustrations. That’s why InMotion Hosting offers easy WordPress Hosting.

If you choose one of InMotion Hosting’s WordPress hosting packages, you’ll get the following:

Straightforward Pricing with No Hidden Fees

There is nothing more frustrating than hidden fees and confusing wording when it comes to a contract agreement or service plan. We offer a hassle-free set price so that you’ll know up front how much you’ll pay. We also have introductory pricing for you in two tiers: a two-year option and a one year option. The original price is right under the discount price, so it won’t surprise you later.

Dedicated Support

Our team is dedicated to serving you. We have WordPress Hosting Experts on standby to help you with everything from WordPress installation to troubleshooting a problem. We even go the extra mile to preinstall WordPress, saving you more time. Simply select WordPress during the checkout process and we’ll get it install for you.

Staging Environment

Staging by BoldGrid is a free plugin solution that’s included with your InMotion Hosting package. You can run two sites at once! The staging environment is a sandbox where you can make changes, update or test plugins, and more. When you’re ready to make your changes live, you can publish them with a single click.

Free SSL

An SSL certificate is provided with your WordPress Hosting plan and allows visitors to be assured that your website is secure.

Auto-updates with Rollback

If you get a WordPress error, a critical plugin failure, or more during an update, you can roll WordPress back to previous working versions.

SSD Storage

SSD (solid-state drive) storage means we increase your speed 20 times faster than a traditional hard disk drive. This also means your data is accessible quickly for all of your visitors.

Free Website Migration

We offer free website transfers so you won’t have to worry about moving your existing site to us! We work hard to make sure you don’t have any downtime or loss of information.

Money Back Guarantee

Most web hosting companies offer 30- and 45-day guarantees, but we go the extra mile to make sure you’re happy. We offer a 90-day money back guarantee because we’re so confident that you’ll be pleased with our hosting and expert service.

If you want easy WordPress hosting, come to InMotion Hosting. We have everything you need to make your website or blog a success. If you’d like to see how we compare with other industry leaders in hosting, check out our comparison chart.

Better Email Marketing: Newsletter Design Trends

Your newsletter represents your business. The way you design it matters, and it should be flexible based on your needs. We’ve compiled our list of favorite newsletter design trends to help you try something new on the path to building better email marketing.

Interactive Elements

From gamification (a game that offers a reward at the end of the entertaining experience) and interactive menus to style carousels and color palette choices, interactive elements in your email marketing can lead the way in click-throughs and ROI.

Mobile interaction on email is at an all-time high, so having an interactive and fun element can make things much more interesting.

GIFs

Keep this limited to one GIF per message and make sure the GIF is unique to you and your business. Using a GIF from a show, movie, or another pop element can isolate a significant portion of your audience and open you up to copyright infringement.  

Bold Typography

Bold typography works when you have a small phrase or series of words. Typography can also work as a bold element when paired with images and brand.

More Human/Personalization

Personalization is a way to build trust and loyalty. Your subscriber wants to know that they matter to you. As a matter of fact, if you use personalization properly, you can increase your open rates by 26% or more. One of the easiest ways to do this is by properly segmenting your lists.

Graphics/Illustrations and Bold Colors

Color blocking, bold color choices, graphics, and illustrations all work together to build a visual feast for the eyes. Visual maps and info-graphics are also popular choices. These tools create a visual journey for your subscriber.

Highlighted Phrases

Highlighted phrases can be more than the traditional highlight. The point is to draw the eye in a steady progression through your newsletter. This can be done by using contrasting colors next to one another (a bright red sale dot with white letters next to a blue background, for instance).

Minimalistic, Clean Design

One of the biggest trends this year involves minimalistic simple design. This appeals to mobile device users. You want finger-tap friendly buttons, easy to follow calls to action and simple designs.

Overall you want a design that is easy on the eyes, easy to consume, and organized in an attractive way to keep the eye going through the newsletter.

User-Generated Content

You can now use live polling inside your marketing efforts. A live poll is where you have a poll that updates in real-time for all viewers. Think about how you would use this during the holidays. You could build several holiday bundle options and have your readers vote on their favorites options. That would, in turn, influence more of your viewers to actually purchase the most popular options.

Here are a few bonus tips, as well:

  • When you create your newsletter, try to keep to feature one product or trend at a time.
  • Limit the multiple font and color types. The general rule is no more than two fonts and colors. This brings simplicity so it’s not visually overwhelming for your subscriber.
  • Don’t depend on your interactive element to always work.
  • Don’t count that your images will load. Poor signal, slow loading times, email server problems, and more can prevent your viewer from seeing the image element.
  • Add plain text explanations with hyperlinks as they are an important part of the experience.

Make sure you test your newsletter on multiple devices before you send it so you can ensure it looks great and everything is spelled correctly/sorted properly. Double check that spelling in your subject line!

When following these tips, you can better improve your email marketing and better reach a broader audience. Did you know that InMotion Hosting can help with the response time on your website? Don’t make your visitors wait after clicking on your email, use InMotion Hosting to bring powerful and super fast speeds to your website.

Should You Auto-Update Your Website?

Question: Should I setup my WordPress website to auto-update?

The security of your website is one of the most important responsibilities of owning a business. It’s imperative that you keep your website and its security measures updated since the types of attacks are always changing.

Let’s look at the options.

Manual Updates

Manual updates have a few steps that have to be completed for a successful update:

  1. Create a sandbox site to begin your updates (provided this option is available)
  2. Backup your site, files, and database tables.
  3. Disable your plugins.
  4. Update your site.
  5. Enable plugins one by one.
  6. Check website.
  7. Test it under load.
  8. Push your changes to the live site (if you created a sandbox site)

Automatic Updates

Automatic updates for WordPress, on the other hand, can be much simpler. As a matter of fact, you can decide which aspects of WordPress get automatically updated. The options are:

  1. Core updates
  2. Plugin updates
  3. Theme updates
  4. Translation files updates

These categories can be broken down further, but there’s something we need to stress here. Using plugins and themes that aren’t kept up-to-date with your core WordPress can create a high security risk. Sometimes site owners will keep a plugin that is no longer maintained by the original coder and that leaves the site vulnerable to hackers.

Why Update

Always keep your WordPress site up to date. It’s important for security, and updating adds new features that make your job easier, increases speed and efficiency, and fixes bugs. Minor releases, a part of the core update feature, are an automatic part of WordPress 3.7 and above. The minor releases cover security and bug fixes.

Risks of Automatic Updates

What are the risks involved in automatic updates? You could run the risk of incompatibility, especially if you’ve tailored original plugins or themes to fit your needs. Did you know that WordPress hosting companies automatically update your site to major versions, all while monitoring your site to make sure nothing breaks? It’s a great perk.

So how do you update your site without impacting your site’s functionality? A well-designed update strategy will focus on these areas:

  • Critical security vulnerabilities.
  • Operating system updates.
  • Updates that can be easily rolled back to a previous version.

Manual updates, on the other hand, should be reserved for:

  • Non-critical updates.
  • Updates to systems with high traffic.
  • Updates to firmware, network switches, and more that can’t be updated any other way.

For manual updates, it’s best to create a sandbox and process your changes in a safer environment. That way, you can push the changes with a click of a button, and see minimal impact on your live site.

WordPress Keeps You Informed

WordPress even offers email notifications to let you know when your site needs to be updated. This way, you should never miss a critical update and you will know every time it’s needed. You’ll get a RESULT EMAIL following an automatic core update, a NOTIFICATION EMAIL if an auto-update couldn’t be completed, and a DEBUGGING EMAIL for developer versions of WordPress.

In the event of a failure, WordPress will even tell you whether a manual update will fix it or whether your site may be down because of a failed update. It will tag the latter version with URGENT in the subject line of the email.

Automatic updates to your site aren’t necessary for all areas but are definitely essential when it comes to security and stability. Schedule your manual updates regularly and don’t miss critical patches that can affect your site’s credibility and bottom line. Automatic updates can save you a lot of time and work.

Grow Your WordPress Website Through Artificial Intelligence

Once you launch your WordPress website, there is still work to do to keep it updated and running smoothly. Sometimes all the work can feel a bit overwhelming. Wouldn’t it be nice to hand over some of the basic tasks to someone else so you can focus on the main effort of creating content? You could always hire a designer or developer, but what if there was a way to have someone just do it without paying them? It almosts sounds too good to be true.

Believe it or not, this is possible through artificial intelligence. Today, we’re going to go over some WordPress plugins which can help you accomplish tasks without you having to do a thing.

Automatic Alternative Text

The ‘Alt Text’ field in most images uploaded is left blank. This is a negative to SEO as Google Image Search can use the keywords in the Alt Text field to rank your website results depending upon those words. The Automatic Alternative Text plugin uses computer vision to generate a complete sentence for each photo’s ‘Alt Text’ field, saving you time and bringing additional benefit to your website’s SEO. Below is an example of how Automatic Alternative Text wrote the ‘Alt Text” for an image that I uploaded.

What I love about this feature is that it doesn’t just say “people”, but rather gives a full sentence, “A group of people sitting at a desk in front of a computer.”

Watsonfinds

Do you know how your audience responds to your writing? Sometimes when you’re the one writing, you become unaware how your audience may perceive your content. The Watsonfinds plugin scans over all of your content and determines whether your content brings:

Joy

Sadness

Fear

Anger

Disgust

I decided to give Watsonfinds a try on this post and see what it thinks. Watsonfinds believes that this post will bring joy! How exciting!

MyCurator Content Creation

Sometimes there isn’t time in the day to write a new blog post, or maybe you’re hitting writers block. The MyCurator Content Creation plugin can save you that time by finding third-party content that fits your topics and audience and suggests it to be shared. As the plugin gives you content, you can vote whether the content is what you want or not. This is training the plugin on the specific type of content that you’re looking for.

SpeechKit

Did you know that you can run a podcast without having to think about audio production? The SpeechKit WordPress plugin takes your blog posts and converts them to audio that can be used for a podcast. This allows you to reach an even greater audience as you can now build subscribers through a podcast channel.

Related Posts for WordPress

Building internal links between your content is a wise SEO move for generating more traffic and credibility online. The Related Posts for WordPress plugin takes over the work of searching for the perfect article. After analyzing all of the content on your blog, it will automatically suggest to your visitors posts that it thinks that particular visitor would be interested in. This plugin alone brings the ability to save you time and help drive more traffic to your website.

My Chatbot

Allow visitors to come to your website and start a chat with a bot that acts like you. Your visitors can ask questions and the chatbot will respond with the accurate information. Not only does this allow your visitors to get the information that they need instantly, but also can save you time as it can respond to several customers at once. The My Chatbot plugin also can respond in different languages.

Did you know that you can increase the speed of your WordPress website with the power of WordPress Hosting from InMotion Hosting? Get started today >>

Why Your Business Needs a Podcast

Let’s be honest: for years, podcasting has been a hobby reserved for only the nerdiest of the nerds. But these days, podcasts are more popular than ever. About 15% of Americans report listening to podcasts at least once a month. If 15% doesn’t sound like a lot to you, consider this: podcast subscriptions on iTunes exceeded 1 billion last year.

People are tuning in during their drives to work, while out for a run, or while simply lazing around the house–and they’re listening to everything from unsolved crimes to how to follow a keto diet.

Even more unexpected? Podcasting is quickly becoming a key part of a successful small business marketing strategy – and if you’re not getting in on that, you’re missing out.

Here are 7 reasons you should consider launching a podcast:

People Dig ‘Em!

We already shared some pretty staggering numbers with you above, but there’s more:

  • Podcast listening among women jumped 14% in the last year
  • Six million more people listen to podcasts in 2018 vs. 2017
  • People who were already fans listen to 40% more shows than they did last year
  • 80% of people say they listen to “all” or “most” episodes of a given podcast

You Gain Access To A Wider Audience

They say you can’t please all people all the time–but with a podcast, you can come close.

Let’s face it: not everyone likes to read. And at about 700 words, the average blog post can be a lot to churn through. If you’re a busy individual, you might not be able to give up that five or ten-minute chunk of time.

A podcast gives you access to those people on-the-go who might not otherwise see (or hear) your content.

They’re Easy To Make

Making a podcast is like a chat with a friend. You just flip on your recorder and go. Chat about whatever is on your mind – the more conversational the better!

The effort to write a blog post, though? Phew! That’s a lot of work. It takes the average person about 2 hours to write 700 words. A 30-minute podcast, however, covers about 3,000 words–that’s four-times the words in less than half the time!

Podcast Subscribers Are Extremely Engaged

Research has found that podcast listeners consume more than one hour and 45 minutes of audio per day more than the average American. Further, they spend 25% of their total audio time listening to podcasts.

Part of this dedication, perhaps, is because they don’t have to do any work to stay on top of things. The vast majority of listeners subscribe to their favorite podcasts through a subscription service, like Castbox, and that service automatically downloads new episodes as soon as they’re available.

Build Better Relationships

Podcasts aren’t just for reaching new customers–they also help you stay connected with your current audience. Not only will it give them a new way to consume your content, but it will also give them an additional opportunity to interact with you.

Many podcasters use the platform to answer questions from the audience, address common concerns, or even to talk with industry experts who may offer valuable information–all of which add value for your audience.

Repurpose Content

Podcasting is a great way to take old, stale content and turn it into something new. You can take old blog posts, case studies, and promotions and breathe new life into them on a new platform.

And it works the other way too. Podcasts can be repurposed into blog posts, email newsletters, social media content, and more.

Have Fun!

Above all, enjoy yourself. Running a business is hard work, and if you have the opportunity to let loose a little and enjoy yourself (while creating some value-adding content) you should do it.

Most podcasters love the opportunity to share their stories and ideas and create a meaningful connection with their audience.

Final Thoughts

Content marketing isn’t just about blogging or creating Facebook posts. It’s about sharing valuable material that your audience can connect with–no matter what that is. And these days, it’s all about content they can listen to.

Why not give it a try and see if it works for you?

Blogging is the Key to Influencer Marketing

You may have heard the term “influencer marketing” and wondered what it meant. Influencer marketing is a type of marketing that uses key leaders to drive a brand message to a larger audience. Those key leaders have a large amount of “influence” on their fans following on social media and blog. It builds a bridge of trust with people who might otherwise not consider your brand or product.

Brands rely on these influencers to provide recommendations to their audience, and one of the best and most stable ways to do that is through blogging. Are you a brand who wants to find influencers or are you someone who wants to become an influencer? Either way, what you need to do as a blogger doesn’t change.

SEO Benefits

Influencers offer a powerful backlink profile. As an influencer has such a large following, this backlink can be a powerful force for search engines.

Offers Value

Influencer blog posts allow your potential new customers and current customers to learn more about your brand. Social media posts can miss important points or completely miss the call-to-action component found in blog posts. Twitter has a character limitation while platforms like Pinterest and Instagram rely on images.

Longer Lifespan

Social media posts have a limited lifespan. Even if something is re-shared, it loses its impact after the first two days. Blog posts, on the other hand, can be constantly viewed and interacted with years after it was initially posted. It can also be organized and archived so that it can be easily found.

Evergreen Content

The longer lifespan of a blog post leads to evergreen content. Evergreen content means a piece of content that can be used years from now without requiring a change. Creating evergreen content through your influencers (or for your brand) means you will have relevant content all year-round.

Measurable and Trackable

A blog is one of the only places where you have complete transparency when it comes to analytics. You can track conversions, ROI, referrals, leads, sales, and more from a blog post that links to your site. This means you have actual numbers that determine the influence of those you work with. It’s very simple to build a cost-benefit analysis for working with that brand or influencer again.

Drives Traffic

An influencer’s blog drives legitimate, organic traffic to your site. Social media posts will usually lead your audience to your social media pages, but that’s an extra step in the buying process. Blog links give you a direct connection with your audience.

In order for this to work, there are some things you have to consider.

  • You must provide quality content on your blog and social media on a regular basis.
  • You must interact with your audience regularly.
  • Have a set goal before you begin. It’s important to have a social media or blog goal (more followers, mentions, traffic, etc.).
  • You must research your niche to find the right influencers and brands.
  • Look for connections that make sense for your brand. Don’t choose something or someone that doesn’t make sense since you’ll lose trust with your audience.
  • Develop a content strategy. Know what you want out of influencer marketing.
  • Lay out your expectations before you begin. A brand will always have requirements that an influencer has to fulfill. Backlinks, mention of the company, review, social media shares of their blog post, and more are common factors.
  • Don’t price yourself out of the market. This is why it’s important to pay attention to ROI in influencer marketing.

If you want to adopt influencer marketing in your marketing toolbox, it’s the perfect time for it.