If you wanted a job as a designer or as any creative professional several years ago, you would need to print out your work and build a physical portfolio. A lot of the decision on whether you would get the job would usually come from the printed portfolio. Today, it’s still important to have a portfolio, but you won’t want to print it. With web developers, many potential clients or employers will make their decision based off of the presentation of your online portfolio.
A portfolio brings credibility and authority to your work. A major part of a portfolio is not just the work that you have completed, but the actual portfolio layout and style itself. You want to spend time making it easy to use, yet clean and professional.
Don’t include all of your work
As your portfolio is where future clients will go, you will want to choose only your best work to be listed. Some think that putting all of their work on their portfolio will bring credibility. Unfortunately, this isn’t valid as when there are too many examples, your visitor can easily become overwhelmed. It can also cheapen the experience as the visitor can’t focus on the specific quality of each project. Choose projects which show different styles, features, and mediums. If you don’t have a lot of work to start, that’s fine, use personal projects and mockups.
Make your contact info easy to access
Some portfolios are so heavily focused on the work completed that you can’t find a way to contact the creative professional. Depending upon your design, try to include a link to your contact information on every page of your portfolio. This will make is super easy for your future clients to get in contact with you.
Another aspect of a portfolio is customer testimonials. Reach out to your customers and see if they would be willing to write a testimonial. Don’t build a separate page for testimonials, but rather spread them throughout your website and work.
Bring project specific information to the work you’ve completed
Instead of just posting images and links to your work, write about the background of the project, the strategy behind the design, as well as any specific data which shows increased visitors, etc.
Include Call to Actions
When building your portfolio, remember the purpose of the portfolio; to sell your skills and abilities to advance your professional creative career. With each piece of work that you post, be sure to include a call to action. For example:
Did you like the layout of example.com? Contact us
Example.com generated 3 times more sales with their new website. Let us update your website today
Thankfully, you don’t have to print out all of your work and present it each time you want a new client. The internet has made it a lot easier to share and promote your skills, but it is still important that your portfolio is clean and easy to configure. Today, we shared several tips to building an effective and professional portfolio.
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