In 2018, there are 2.6 billion people using some form of social media. By 2021, that number is expected to be over 3.2 billion.
As someone with an online business presence, that’s an awful lot of potential customers that you can advertise to if you know how to successfully manage a social media campaign. In order to do that, you need to know the peak times for posting on social media so that you can hit the largest targeted audience.
Here’s a glimpse at those times and why it is so important to have a solid social media presence and a need to use it:
Best Times to Post to Social Media
Believe it or not, there are numerous studies on when you should post for social media. And by studies, we don’t mean to say that you should post to social media around lunchtime each day, for example.
This data has been broken down by social media platform (Facebook, Twitter, Instagram, etc.) and even by which type of content works best at which times. For instance, a business may find more success at one time while a non-profit may have more success at another.
Additionally, a tech-based company may have better results during a given time span than a retail company. Here’s a run-down for the best times by platform (focusing on the Big Three—Facebook, Twitter, and Instagram) and content field:
- Facebook—Wednesday (noon to 2 PM) and Thursday (1 to 2 PM)
- Facebook for Nonprofits—Wednesday and Friday (2 PM)
- Facebook for Education—Thursday (2 to 3 PM)
- Facebook for Healthcare—Friday (noon)
- Facebook for Tech—Monday (11 AM) and Tuesday (10 AM to noon)
- Facebook for Consumer Goods—Thursday (2 PM) and Friday (11 AM)
- Twitter—Friday (9 to 10 AM)
- Twitter for Nonprofits— Thursday (noon) and Friday (11 AM to noon)
- Twitter for Education—Monday (3 PM and 7 PM) and Saturday (3 PM)
- Twitter for Healthcare—Wednesday (11 AM to 1 PM)
- Twitter for Tech—Friday (8 to 9 AM)
- Twitter for Consumer Goods—Saturday (1 PM)
- Instagram—Wednesday (3 PM), Thursday (5 AM, 11 AM, and 3 to 4 PM), and Friday (5 AM)
- Instagram for Nonprofits—Friday (2 PM)
- Instagram for Education—Monday (8 PM)
- Instagram for Healthcare—Tuesday (1 PM)
- Instagram for Tech—Wednesday (10 AM)
- Instagram for Consumer Goods—Saturday (11 AM and 1 PM)
Now that’s a lot of information to process, and again, that only covers three of the main social media platforms. But it also gets us to an interesting point—data isn’t everything.
Sure, if you’re a tech company, it seems like you have the best bet of reaching Instagram followers on Wednesday at 10 AM. But that means that every other tech company you are competing with will be looking at and using the same data. What does that result in? A glut of tech-related Instagram posts every Wednesday morning that readers will gloss over because there is just too much to sort through. So what should you do?
Schedule and Be Flexible
Your best bet to actually reach potential followers with your social media posts is to first make sure that you have a schedule set up. If you plan to post on Monday at 10 AM, then you should have a schedule in place to ensure that you have something to put out every Monday at that time.
But you also need to learn to be flexible. Play around with the schedule some. Try some “off posting” times to see if you get any return on your investment. If you notice that you are getting good results during times that the “data” says you shouldn’t, then go with what’s getting results.
The bottom line is that when it comes to social media postings, there is not one cookie-cutter answer or best fit for every single business. You need to experiment and find the best fit your interests.
When it comes to social media, there numerous studies that can help you determine the best times to make your posts. But there is not one single answer to the question of when you should post. Ultimately, the only absolute is that you need a social media campaign and a schedule to help keep you on track. But when you post may be more of a matter of trial and error until you find a system that works best for you.