Since cyber attacks have become more frequent within recent years, a strong cybersecurity posture has become an important part of branding and marketing products. Cybersecurity isn’t as easy to ignore as user experience (UX) for ease of use or accessibility for disabled users. Reminders that cyber attacks are real, frequent, and devastating for all victims are constant, sometimes to a point where we’re desensitized to the subject.
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Many New Year’s resolutions are related to better performance in something. For business owners, those goals may be geared toward marketing and sales: search engine optimization (SEO), advertising, or branding in general. Maybe you’ll be creating the first website for your business with a content management system (CMS) such as WordPress or Drupal.
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We’re not a computer repair company. But there are many daily tasks that blur the line between your IT helpdesk, or tech savvy friend, and our 24/7 web hosting technical support. Think about how much of what you do daily relates to web hosting. You interact with email, websites, and mobile applications every day. When you have issues regarding any of these, we’re able to at least give you guidance on how to get the right answer if we can’t resolve the issue.
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The graphic user interface (GUI) makes computer tasks easier for those uncomfortable with the text-only terminal, or command line interface (CLI). It’s quicker and less prone to issues caused by typing mistakes. However, the CLI is more powerful (for those who can take full advantage of it) than the GUI which is a middle-man limited by buttons and specific character requirements.
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Whether you’re a small business owner or hobbyist, enhancing your online profile goes a long way to improve your reputation and brand. There are a lot of things involved in branding, especially within different industries. There are different web design, marketing and communication strategies depending on your target audience and customers. Here are five ways to enhance your branding.
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