Does Your Business Website Have the Right Messaging?

When it comes to your online business, having the right copy is as important as the products themselves. Having poor messaging can turn potential customers away from your business for good. So how do you know if you have the right messaging? Take a look at your website and then ask yourself these questions:

  1. Do you list your features and explain why these are better than your competitors?
  2. Does the site explain a particular problem your product solves for your customers?
  3. Do you have clear instructions and “call-to-actions” informing the customer on what to do next?

If you were able to answer “yes” to all of the questions, then good job on your website. Your content makes it easy for shoppers to clearly distinguish the advantages of your products over your competitors. It also makes it easy for your customers to either checkout, or find a way to get a hold of you for more information.

However, if you answered “no” to some or all of these questions, then now is a good time to go back, review your copy, and make the proper content changes. Here’s breakdown of each question and why they are important.

List Features and Explain Them That Your Competitors Don’t Have

When shoppers come to your site, it needs to be clear to them that your product is superior. A way of doing this is listing out your features and then explaining these features. You should also do some research to get ideas about what your competitors are doing.

Explain the Problem Your Product Solves

When people shop, they are primarily looking for something that solves a particular problem they have. Be sure your content explains this. If it’s not clear what benefits you offer, then chances are potential customers will leave your site.

Clear Call-to-Actions (CTAs) Makes Your Site User-Friendly

“Learn More”, “Order Now”, “Call Today” are examples of clear CTAs. These tell your shoppers what they should next from the page they’re currently on. The purpose of this is to invite shoppers towards an action which hopefully results in a sale. Also, if this is a link, be sure that it stands out since it is the primary action you want your customers to take.

Building Trust with a Blog

Engaging your customers is important, and there’s no easier way to do it than with a blog. Blogs allow you to display your expertise within your industry, keep readers up to date on new products or upgrades, and provide news about your company. Plus, it gives your customers a reason to keep coming back to your website.

If your business does not already have a blog and you want to set one up, then we would recommend WordPress. Installation is easy, its dashboard is well thought-out, and maintaining it just takes a single click. For installation instructions, we have easy-to-follow tutorials depending on the type of hosting product you have.

Our Business Hosting comes with Softaculous which allows you to easily install WordPress with a few clicks. Read more about the installation process here: How to install WordPress using Softaculous.

If you have a VPS or dedicated server, then you will need to do a few extra steps for installation. You can find the installation instructions for VPS and dedicated servers here.

These are just a few simple tips to improving your business website. Of course, these tips alone won’t guarantee an increase in sales. But what it is, it’s a step in the right direction towards making your site easier for shoppers to get information and ultimately lead them to buying your products.

Team Member Profile: Jason Hong

13c9c48Hometown: Los Angeles, CA
Position: Affiliate Manager
InMotion Hosting team member since February 2011

How did you get started in the web hosting field?
This was my first professional job in the web hosting field. InMotion took a chance with me because I had some international BD experience and I was a Systems Analyst for around 7 years, so I had the technical background to learn the industry quickly.

What’s your current role at InMotion Hosting? What do you like most about it?
I am the Affiliate/ Business Development Manager with InMotion Hosting. I like the fact that this is one of the most challenging positions I’ve had in my professional career. The industry itself is very competitive, and the day to day challenges with affiliates and Google keep me on my toes, so no two days are ever alike.

Coolest gadget you own, want, or have read about?
I’ve read about a device that can store multiple credit cards, IDs, and cards all in one secure digital card. I’ve been looking for a way to make my wallet thinner since the 90’s and they finally invented it. Just took 20 years…

What would you like to tell us about yourself?
I’m older than I look.

What’s one word that would describe your personality?

Increase Website Performance with Managed Hosting

Our Managed Hosting team was created to ensure your server is properly setup the way you need it. In operation since early 2013, this team has helped hundreds of customers solve their unique hosting challenges. They are software and hardware experts and know how to optimize high volume, high demand websites.

What can Managed Hosting do for you? That depends on what type of server you have and what your overall needs are. For example, if you’re looking to increase the performance of your WordPress site, our team can install plugins, check your database settings, and give your entire site a thorough review. They can then provide recommendations to improve performance and implement them for you.

That’s just one example of what Managed Hosting can do. Below are some specialties of Managed Hosting.

Shared Hosting Reseller Hosting VPS
Dedicated Servers
Application Performance Tuning
Database Optimization
Complete Site Transfers
Security Implementation
Server Administration
LAMP Stack Tuning
Custom Hardware Setup

You can read more about what Managed Hosting can do here.

Team Member Profile: John Joseph

2014-04-team-blogHometown: Fort Wayne, Indiana
Position: Sales Manager
InMotion Hosting team member since March 2011

How did you get started in the web hosting field?
I’ve always had a passion for technology and an affinity for computers. Most importantly, I enjoy learning new things and being challenged. For me, the web hosting space is a fun one because it’s ever changing. We are constantly exploring new technologies which makes the impossible possible for our customers.

At InMotion Hosting, we get to play a critical role in the success of folks online all over the world. Whether it’s a start-up, growing enterprise, or established business, we help take them to the next level by providing them a reliable and powerful platform to host their website. How great is that?

What’s your current role at InMotion Hosting? What do you like most about it?
I’m currently positioned as the Sales Manager, overseeing the Hosting Sales, Design Sales, and Onboarding teams. I most enjoy the environment and the people I work with. Everybody has a genuine interest in the product, company, and customer success.

Coolest gadget you own, want, or have read about?
I encountered the red circle of death on my XBOX360 about a year ago. I’d love nothing more than to replace it with an XBoxOne. I miss my videogames.

What would you like to tell us about yourself?
I’m a husband to my wife Stephanie and father to an 11 month old baby boy. I like spending time with my family at the beach, water park, aquarium, or just grilling out in the backyard.

What’s one word that would describe your personality?

Team Member Profile: Ali Jones

Hometown: Hampton, VA
Position: Technical Support Manager
InMotion Hosting team member since April 2009

Ali Jones - InMotion HostingHow did you get started in the web hosting field?
I entered the field as a Tier 1 Technician in 2005 while living in North Carolina. My duties at the time included providing support to both Windows and Linux web hosting customers. Within a year I was promoted to Shift Manager and was responsible for supervising Tier 1 Support, Tier 2 Support and Systems Administrators.

What’s your current role at InMotion Hosting? What do you like most about it?
My current role is Support Manager. My favorite part of the job is being part of a team that strives to make a difference for our customers. Most people have had a bad customer service experience at some point in their life and have come to dread contacting technical support at any company. Our goal is to change their mind about how they perceive tech support and ensure that they are blown away when they contact us.

We work hard to show them that we are a company that takes an active interest in their success. I love hearing from customers that are excited about how the Support team was able to far exceed their expectations because it’s a testament to the expertise, professionalism and dedication of our employees.

Coolest gadget you own, want, or have read about?
I’ve been keeping up with news on the Oculus Rift, a Virtual Reality headset in development. VR has been something that was attempted in the past, but I think that the technology finally exists to do it properly. Since Facebook recently acquired the company, it will likely mean that VR applications will be used for more than just gaming.

What would you like to tell us about yourself?
I’m always willing to help!

What’s one word that would describe your personality?

Premier Support™ Customer Testimonial

Written by Voitek Klimczyk of Hartford, CT. Currently hosting on a VPS.

I’m a former IT guy who has been publishing websites since 2004. When my website was small, hosting didn’t matter that much. But once I started to grow my business, I started to notice more and more, that where you host your website really matters, because you don’t want customers to visit your site and all they get is an error or loading page.

InMotion Hosting is the most reliable web host that I have used since 2004 – and I’ve tried several of the popular ones out there. Most of them had horrible support, that almost always blamed outages on me and they were also slow to load my site.

InMotion Hosting was the first web host to not only help me troubleshoot problems, but sometimes even proactively take care of problems for me; like the time hackers used denial-of-service (DoS) attacks against of one of my sites. Another leg up InMotion Hosting has on the competition is the actual page speed of your website. Nothing compares to their Shared Hosting as far as reliability and speed goes from what I personally tried.

Since my business grew, I was seamlessly moved to their VPS solution, which is extremely reliable and fast. Seamless becomes a bigger deal, once your website grows to the point that you need it up all the time to maximize business profits. I’ve had other hosts put my site on the back burner and extremely slow servers, while I lost business and profits from people who didn’t want to wait 10 seconds for the page to load.

It’s the reliability, professional support, and page loading speed that has kept me a customer far past the introductory deal.

By the way, another thing that I really like is that when I call support, I get to speak with someone that actually understands what’s happening, instead of non IT people trying to help you by reading from a script. I tried top rated hosts and top advertised hosts out there, but in reality none of them came close to the up-time, speed, and expertise that I have grown accustomed to from InMotion Hosting. Trust me, that means a lot coming from someone who worked in IT for a long time.

Voitek Klimczyk
Hartford, CT

Team Member Profile: Yuriy Shyyan – Managed Hosting

Hometown: Kiev, Ukraine (moved to USA when I was 12)
Position: System Architecture Tier 3
InMotion Hosting team member since May 2012

How did you get started in the web hosting field?
As a teenager, I used to tinker with computers at home and had hosting at 14. But when it comes to InMotion Hosting, I ended up here through another job.

I worked part-time at Papa Johns while I was taking CS courses. Once night I delivered pizza to InMotion Hosting, and when I dropped them off, I was amazed with all the computer setups they had. Instantly, I knew I wanted to be a part of this company. So I asked if there were open positions – and a month later, I was working here.

Hardware or software? Which is your preference? Why?
Both. But when it comes time to play with hardware – it’s all about the hardware, it’s all about the power – it’s all about that engine!

Software is about comfort, efficiency, productivity, etc.

Followup question: Fastest rig built?
My gaming computer: AMD FX-8350 @ 4.8 O.C.; 16GB RAM; 2x XFX Radeon HD 7870 in CrossFire-X; 2x Vertex 256GB SSD’s in RAID0; 3-24″ monitors

Yuriy's "Killer" machine

What is your favorite online application?
Well, I’m a big fan of utility applications to make my life easier. I actually host my own version of “Dropbox” , “Puush”, and host an Openfire chat server for friends and family. Communication and ease of use is what I like.

Coolest gadget you own, want, or have read about?
This is a tough one, as I love all my toys. But, since I have a passion for music production, probably my sound system, or at least the Technics speakers and the Kenwood receiver I have at home. It can certainly shake a wall or two on those quiet nights.

Favorite thing about working at IMH?
Constantly learning. If you aren’t learning on your job, you’re wasting time. And I get to learn more and more about the things I like to do on my own time.

There are also some fun perks too. Foosball, loose company culture, and talking shop with my coworkers.

What would you like to tell us about yourself?
Well, I definitely love what I do. I love it so much that the phrase “Don’t bring work home” is something that I cannot live by. There are those days where I come home, tinker with my servers, mess around with hardware setups, and then it’s suddenly 5am!

Team Member Profile: Tony Kelly – Managed Hosting

Hometown: As an Air Force brat, I’ve lived across the USA and Japan. I would say I don’t have a real “hometown.” Most of my extended family is from Washington, NC. So I guess that’s where I like to call home.
Position: Managed Hosting
InMotion Hosting team member since April 2011

How did you get started in the web hosting field?
I have been hosting since the early 1990s using WWIV BBS ( As a registered SysOp and part of the early WWIVnet and WWIVLink.

After joining the Navy I closed down my BBS and shortly after got my first hosting with a shared hosting account in the late 1990s.

Hardware or software?
Hardware. While I appreciate all that the software allows me to do with the hardware. There’s nothing like putting together a killer machine that can run circles around its competitors. Most are so easy to upgrade too.

Followup questions: Describe the “killer machine?”
That would be a multi-boot Mac and Windows 7 machine. i7 920, 16GB RAM, NZXT Phantom Case. Intel x25 SSH plus 2.5TB hard drive.

The Beast

What’s your favorite online application?
Wordpress would be my favorite because it’s so powerful and so widely supported. If kept updated and some extra security measures are used (like BulletProof Security, you can have an awesome site with little fuss. You can even use smartphone apps and automators like IFTTT to help you manage your site.

Coolest gadget you own, want, or have read about?
Having just started my move into home automation I love being able to control my lighting and other parts of my home through my smartphone. Turning on my porch light from my phone is just plain awesome! While it’s not exactly a gadget, home automation is something I’ve been toying with for years and finally made the jump.

Followup question: What smartphone and app are you using?
For home automation, I use Z-wave with management on my iPhone 4S (I’ll be upgrading when the next phone is released).

Favorite thing about working at IMH?
IMH really works hard to take care of its employees. This is shown through a number of perks and benefits to working here. From regular free meals on the company, bonuses in pay, and profit sharing are just some examples.

What would you like to tell us about yourself?
I’m a family guy who loves getting to do life with my wife and kids. I have a passion for technology and gadgets.

Team Member Profile: Joe Cartonia – Managed Hosting

personal_interview_banner_joe_cartoniaHometown: Buffalo, NY
Position: Managed Hosting Team – Level 2
InMotion team member since September 2009

How did you get started in this field?
My interest in technology started as a kid. I would take apart electronic devices to see how they worked, and of course put them back together. Soon I would be helping friends, neighbors, or anyone who asked, setup their computers and helped manage them.

Pretty soon, I took an interest in software and learned to code. I would build applications for people who needed something that didn’t exist — which is something I still enjoy doing.

Do you prefer working with hardware or software?
It’s hard for me to put one in favor of another. I enjoy hardware because I like building systems to move data. Whether over cable, Ethernet, satellite, or even radio. I really just like the challenges of setting these systems up.

With software, I get to take the hardware systems I built and create programs that use the data. I learned php fairly early, and it’s a language I understand pretty well.

Favorite online application?
There isn’t one application that I would say is my favorite. I’m not on social media, and I don’t use online applications all that often.

I would much rather build my own.

Coolest gadget?
Droid Razr Maxx HD. Fast. Thin. Has a Kevlar back. It’s a computer, TV, phone, all in your pocket.

Favorite thing about working at IMH?
You never know what you’re going to run into. With IMH, there are always new challenges and situations that need to be taken care of. Sometimes we get an issue that no one has dealt with before, so there is no answer because no one has found one yet. I really enjoy this part because I get to work with the customer to find the answer and get it working for them. I think it’s pretty cool that I get to be a part of the process.

Also, getting to work with new applications and the latest hardware is a lot of fun.

Team Member Profile: Chris Fenning – PMO

Hometown: Combe Martin, Devon, England.
Position: Project Manager
InMotion Hosting team member since May 2013

How did you get started in the web hosting field?
Aside from some programming classes at school my first real exposure to web hosting can from my dad. He started his own business based around online retail and I watched through the early 2000s as he adapted to changes in technology for websites and web hosting.

Throughout university I started to dabble with website design and ended up working on a few sites for myself and friends. That naturally led to me becoming a reseller, although on a tiny scale, and as the traffic on my websites grew I was forced to learn more about the hosting side of things.

The real plunge into hosting came when I joined InMotion Hosting to set up a Project Management Office for the company. There is nothing quite like taking on new product deliveries or large scale system changes to encourage rapid learning about hosting environments!

What’s your current role at InMotion Hosting? What do you like most about it?
My main role is project management, helping the larger scale pieces of work to be delivered on time and to spec. The projects can be anything from defining and delivering a new product to replacing core systems such as the chat system. Training and mentoring staff in Project Management is an important part of the role and is something that brings me great satisfaction. It helps the company grow as more people become able to take on the challenge of delivering large pieces of work. The best parts of the job are the variety of work to be done and being able to work across all the teams in the company. There is such a diversity of people and roles here, it is great to be able to be a part of that.

Coolest gadget you own, want, or have read about?
In a previous job my role was to manage the customization of cellphones for a major network in Europe. This meant I always has the newest phones before they were released to market. The most unique was a 3D phone from LG, launched around the same time as 3D films were coming out at the movies. The phone took both 3D pictures and video and even the games were in 3D. At the time it was pretty cool to have that level of tech in such a small package.

What would you like to tell us about yourself?
Firstly I should say I am not from around here. Prior to 2012 I lived in England and worked mostly in Europe and occasionally in Asia. My wife and I moved to Virginia after she was offered a Job and without that I’d never have found InMotion Hosting. We are both very active and love being outdoors. The mountains are our biggest love with climbing, mountaineering, hiking and skiing being high on our list of regular activities. Most weekends, if I’m not catching up on the week’s activity in my UK based sports equipment business I can be found either in the hills or in the sea, and very occasionally I may be spotted at a craft beer or wine festival.

What’s one word that would describe your personality?