When it comes to your online business, having the right copy is as important as the products themselves. Having poor messaging can turn potential customers away from your business for good. So how do you know if you have the right messaging? Take a look at your website and then ask yourself these questions:
- Do you list your features and explain why these are better than your competitors?
- Does the site explain a particular problem your product solves for your customers?
- Do you have clear instructions and “call-to-actions” informing the customer on what to do next?
If you were able to answer “yes” to all of the questions, then good job on your website. Your content makes it easy for shoppers to clearly distinguish the advantages of your products over your competitors. It also makes it easy for your customers to either checkout, or find a way to get a hold of you for more information.
However, if you answered “no” to some or all of these questions, then now is a good time to go back, review your copy, and make the proper content changes. Here’s breakdown of each question and why they are important.
List Features and Explain Them That Your Competitors Don’t Have
When shoppers come to your site, it needs to be clear to them that your product is superior. A way of doing this is listing out your features and then explaining these features. You should also do some research to get ideas about what your competitors are doing.
Explain the Problem Your Product Solves
When people shop, they are primarily looking for something that solves a particular problem they have. Be sure your content explains this. If it’s not clear what benefits you offer, then chances are potential customers will leave your site.
Clear Call-to-Actions (CTAs) Makes Your Site User-Friendly
“Learn More”, “Order Now”, “Call Today” are examples of clear CTAs. These tell your shoppers what they should next from the page they’re currently on. The purpose of this is to invite shoppers towards an action which hopefully results in a sale. Also, if this is a link, be sure that it stands out since it is the primary action you want your customers to take.
Building Trust with a Blog
Engaging your customers is important, and there’s no easier way to do it than with a blog. Blogs allow you to display your expertise within your industry, keep readers up to date on new products or upgrades, and provide news about your company. Plus, it gives your customers a reason to keep coming back to your website.
If your business does not already have a blog and you want to set one up, then we would recommend WordPress. Installation is easy, its dashboard is well thought-out, and maintaining it just takes a single click. For installation instructions, we have easy-to-follow tutorials depending on the type of hosting product you have.
Our Business Hosting comes with Softaculous which allows you to easily install WordPress with a few clicks. Read more about the installation process here: How to install WordPress using Softaculous.
If you have a VPS or dedicated server, then you will need to do a few extra steps for installation. You can find the installation instructions for VPS and dedicated servers here.
These are just a few simple tips to improving your business website. Of course, these tips alone won’t guarantee an increase in sales. But what it is, it’s a step in the right direction towards making your site easier for shoppers to get information and ultimately lead them to buying your products.