When you’re working on a new website for your business, you want to get everything just right. So how do you do that? The key is to give your visitors what they want – and web users today want convenience. They expect your site to be fast-loading, beautiful to look at, and (more than anything else) user-friendly.
There are dozens, maybe even hundreds, of little things you can do to improve the usability of your website, but today we’re going to talk about the “Back to Top” button. But first, we’re going to talk about what it means to have an intuitive website and why it’s important.
Here’s what you need to know:
What is an Intuitive Website?
In a nutshell, an intuitive website is a website that is easy-to-use. And the easier a website is to use, the more people will use it. It’s that simple!
The main thing to remember about intuitive design is that the web user shouldn’t have to think about it. They should be able to do what they need to do without having to search around for the right button or the correct menu – intuitive design automatically directs their attention to the thing that they need, without them even realizing it.
Some examples include:
- Clickable photos and logos
- Including contact information in the footer
- Making links easily distinguishable from regular text
- A visible scrollbar
- Easy-to-understand language
Why is Intuitive Design Important?
76% of consumers say the most important factor in online shopping is that “the website makes it easy for me to find what I want.” And a full 50% say they don’t buy because they can’t find what they’re looking for.
It doesn’t matter if you’re selling a product or service, or even if you’ve done business with them in the past. And it’s not just the shopping cart that’s important. Consumers expect all aspects of a website to be easy-to-use.
That means that if they go to your site looking for information on a product and they end up on your blog, they need to be able to quickly find what they’re looking for. That’s why it’s important to have a search bar, tags, and categories, and even to use the appropriate font sizes and colors.
But where does the “Back to Top” button fit in? Here’s why it’s a game-changer:
What is a “Back to Top” Button?
We all know that content is king. And many experts say that long-form content (1,200 words or more) helps you rank better on Google and increases conversions. But what happens when a reader is deep into that 1,500-word blog and decides that they’ve read enough?
If we know anything about the average web user, it’s that they’re impatient. They’re not going to take the time to scroll all the way back to the top of the page to find the navigation menu – instead, they’ll probably just hit the little “x” at the top of the page and close the whole thing out.
A “Back to Top” button allows them to just click the button and hop back to the top, without any scrolling or wait time.
Adding a “Back to Top” Button
To add one of these, or any other “Back to Top” plugin, to your website: go to Plugins > Add New. Search for the plugin name, then click Install and Activate.
Once your new plugin is activated, it will automatically take you to the setup screen. There are several settings you can customize, but one of the most important is choosing the image you’re going to use – you’ll find that option towards the bottom of the page.
Once you finish choosing your settings, head over to your website to test out your new button!
Your visitors will appreciate the improved usability on your site (and your search engine rankings will reflect that!)