Refer a Friend. Earn Cash Rewards. Updated on November 11, 2025 Jennifer Fan At InMotion Hosting, we believe your good word matters. If you’re happily hosting with us, why not share that experience with your friends — and earn real rewards for doing it? We’ve upgraded our Refer-a-Friend program to make it both simpler and more rewarding: Earn a $50 Visa® Prepaid Card when the friend you refer signs up for Business Class (Shared), WordPress, or Reseller Hosting.Continue Reading
What Is Google Workspace & Why You Need It Updated on May 16, 2025 Carrie Smaha Looking for an all-in-one solution to manage your business email, documents, and team collaboration? Google Workspace offers powerful tools to streamline your operations, boost productivity, and enhance your professional image. In this guide, learn exactly what Google Workspace is, how it works, and whether it’s the right fit for your business. Continue Reading
Web Hosting Control Panel Comparison: cPanel, Plesk & Alternatives Updated on July 7, 2025 Nikki Ryan Discover how cPanel, Control Web Panel (CWP), Plesk, DirectAdmin, and CyberPanel are challenging the longtime industry leader with comparable performance at a fraction of the cost. Our comprehensive guide breaks down pricing, features, security, and performance metrics to help you choose the perfect control panel for your enterprise, small business, or reseller operation. Find out which panel delivers the power you need without compromising your bottom line! Continue Reading
eCommerce Conversion Rate Formula: A Complete Guide For Online Store Owners Updated on September 25, 2025 Carrie Smaha In this comprehensive guide, we detail the standard conversion rate formula, industry benchmarks (currently averaging 2.86%), and illustrate how small improvements can dramatically increase revenue. We examine essential metrics, including product-specific conversion rates, cart abandonment tracking, and implementation strategies across major platforms like WordPress/WooCommerce, Shopify, and Magento. Throughout the guide, you’ll also find how quality hosting solutions like InMotion Hosting’s NVMe servers can support faster page loads and better user experiences, directly contributing to improved conversion rates for online stores. Continue Reading
How to Set Up a VPS Server: A Complete Guide for 2026 Updated on May 15, 2026 Carrie Smaha Transitioning from shared hosting to a Virtual Private Server (VPS) provides improved performance, enhanced security, and greater control over your website environment. While setting up a VPS requires more technical knowledge than shared hosting, this comprehensive guide walks you through the entire process, from selecting a hosting provider and operating system to optimizing performance. Continue Reading
3 Free Email Providers with a Custom Domain Updated on September 17, 2025 InMotion Hosting Your custom email domain instantly enhances your professional image and builds trust with customers. While free alternatives exist, they come with significant limitations. Whether you prefer seamless Google integration, CRM capabilities from Zoho, or complete control with self-hosted solutions, your choice impacts your business operations. For reliability without technical complexity, your hosting package includes custom… Continue Reading
Are Web Hosting Fees Tax Deductible? Updated on July 7, 2025 Carrie Smaha Did you know that web hosting fees are tax-deductible for business owners? These costs typically qualify as ordinary business expenses, whether you pay monthly or annually. You can also deduct related expenses like domain registration, website design, development costs, and necessary software. Keep detailed records of all website-related expenses and report them on Schedule C of your tax forms under appropriate categories like “Advertising,” “Office expense,” or “Utilities” to maximize your tax savings. Continue Reading
Symmetrical and Asymmetrical Balance Updated on June 12, 2025 Guest Contributor Learn how symmetrical and asymmetrical balance transform your website’s user experience. Symmetrical designs use mirror-image elements along a central axis to create formality and stability for your visitors. Asymmetrical approaches harness different visual weights through scale, color, and texture to deliver dynamic, engaging layouts. Discover which balance technique best serves your brand’s purpose and how… Continue Reading
Pros and Cons of cPanel on VPS Updated on May 14, 2025 Carrie Smaha cPanel streamlines VPS management through an intuitive GUI, offering comprehensive tools for web hosting, email, databases, and DNS administration. While perfect for beginners with its automation capabilities and Softaculous integration, experienced users may find it restrictive due to proprietary limitations and non-standard file organization. Consider your technical expertise, customization needs, and budget – cPanel licensing adds costs but potentially saves money by consolidating multiple websites. For growing businesses, cPanel VPS offers superior control and scalability compared to reseller hosting. Continue Reading
PSUs: Understanding Computer Power Supply Units Updated on April 6, 2026 Carrie Smaha Your server’s power supply unit (PSU) transforms AC electricity into the DC power your hosting environment needs. This guide helps you understand PSU types—from standard ATX to redundant server configurations—and shows you how to calculate your exact power requirements. Learn how efficiency ratings directly impact your operating costs and why selecting the right PSU creates… Continue Reading
eCommerce Conversion Rates by Industry: 2025 Benchmarks and Optimization Guide Updated on May 15, 2026 Shea Rodrigue Discover industry benchmarks to maximize your online store’s success! While the average eCommerce conversion rate is 2.5-3%, it varies significantly by sector: food and beverage leads at 6.04%, health and beauty follows at 4.55%, while home and garden lags at 1.24%. Boost your conversions by addressing common bottlenecks through reliable hosting, enhanced security measures, and optimized performance. Future trends include AI personalization, AR/VR experiences, and mobile commerce evolution—stay ahead of the curve! Continue Reading
Why AI Crawlers Are Slowing Down Your Website: The Case for Dedicated Hosting Solutions Updated on September 25, 2025 Carrie Smaha AI crawlers like GPTBot and ClaudeBot are overwhelming websites with aggressive traffic spikes—one user reported 30TB of bandwidth consumed in a month. These bots strain shared hosting environments, causing slowdowns that hurt SEO and user experience. Unlike traditional search crawlers, AI bots request large batches of pages in short bursts without following bandwidth-saving guidelines. Dedicated servers provide essential control through rate limiting, IP filtering, and custom caching, protecting your site’s performance against this growing trend. Continue Reading
Product Descriptions That Sell: A Small Business Guide to Convert Browsers Into Buyers Updated on September 25, 2025 Carrie Smaha Looking to write a good product description that converts browsers into buyers? This comprehensive guide breaks down the art and science of creating compelling product descriptions that drive sales in today’s competitive eCommerce landscape. Continue Reading
InMotion Hosting Enhances Shared Hosting with Improved Reliability and Security Updated on April 7, 2025 Jennifer Fan InMotion Hosting introduces new features to its Shared Hosting plans to improve reliability, security, and value for small businesses and bloggers. These enhancements help website owners secure and maintain site performance without added costs.Continue Reading
The Complete eCommerce CRO Checklist: From Server Performance to Conversion Strategy Updated on September 25, 2025 Shea Rodrigue You’ve optimized product pages, fine-tuned ad campaigns, and built glitch-free checkout flows. But conversions still lag. While most CRO checklists focus heavily on front-end tweaks (like button colors, CTA placement, and copy), they often overlook a major but silent killer: your hosting environment and server performance.Continue Reading