So you have your website up and ready, but you don't have any traffic yet. For most sites, search engines are the primary source of traffic, so it's important to let the search engines know that your website exists.

Even if you don't do anything, over time your website will probably get listed on its own. Search engine spiders are constantly crawling the web and will eventually reach your site, but not only does this take a lot of time, it's also unlikely that you'll get a high enough position in the search engine to show up in the first few pages of search results. For this reason, if search engine traffic is important to your site, there are ways you can actively get your site listed and ranking well in search engines to dramatically increase your traffic.

Do note that search engine ranking is not dependent on the server you are on, who is hosting your site, or whether you have a dedicated IP address. InMotion Hosting also does not control how search engines rank your site, as search engines are run by third parties that follow their own policies. If you would like InMotion Hosting to design and optimize your site for search engines, please contact our Managed Internet Presence department for more information.

What Is SEO and what do I do?

The ability to get your site listed in the search engines and to rank highly is known as SEO, or Search engine Optimization. You can learn the basics about SEO in our SEO getting started guide.

Next, do some research on how search engines work. There are hundreds of reliable articles online that offer tips on search engine optimization. To get started:

http://www.ibm.com/developerworks/web/library/wa-seo3.html

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291

First Steps

You should start by adding your site to search engines manually instead of waiting for them to look for you. The site below will allow you to add your site to many search engines at one time:

http://www.addme.com/

For CMS users (Joomla, Wordpress, etc), use "search engine friendly" (SEF) URLs. These reformat the URLs of your website so they are understandable by search engines. For example, below is how a CMS may format your URL: http://yourdomain.com/index.php?page=45&option=something

A Search Engine Friendly (SEF) URL would look like this: http://yourdomain.com/45/something

These are easier for search engines to read, making it easier for them to index your site. Most CMS's will have a SEF extension or plugin that can do this for you.

Next Steps

After following the SEO basics, you can help your site further by tweaking it a little more. Below are the most common things to do next.

  1. Create a sitemap! Sitemaps are mainly used by Yahoo and Google to index your site:
  2. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=40318

    If you are using a CMS, your CMS may have a third-party sitemap extension.

  3. Use meta tags:
  4. http://www.highrankings.com/metakeyword

Social Media - Get your site noticed!

With social media getting stronger every day, the search engines have taken a very big interest in how your site performs on these types of sites. The more attention your sites receive, ie: the more people are talking about it, the more credibility this can give your site for specific search terms. Social media is not the Be All End All to get a higher ranking, but it certainly helps. You can learn more about social media for building traffic and ranking by clicking here.

Did you find this article helpful?

We value your feedback!

Why was this article not helpful? (Check all that apply)
The article is too difficult or too technical to follow.
There is a step or detail missing from the instructions.
The information is incorrect or out-of-date.
It does not resolve the question/problem I have.
How did you find this article?
Please tell us how we can improve this article:
Email Address
Name

new! - Enter your name and email address above and we will post your feedback in the comments on this page!

Like this Article?

Comments

Post a comment
n/a Points
2014-06-03 7:50 am

Nice article, quite informative. I was trying to submit my website on various search engines to get the expected traffic on my website SIMpalm.com

Please go through it and suggest changes if any.

Staff
7,372 Points
2014-06-03 8:07 am
While we can provide a bit of advice through these articles, we are unable to perform an SEO audit on your site. I recommend contacting an SEO firm that you will be able to hire to complete this.

Post a Comment

Name:
Email Address:
Phone Number:
Comment:
Submit

Please note: Your name and comment will be displayed, but we will not show your email address.

News / Announcements

WordPress wp-login.php brute force attack
Updated 2014-07-17 06:43 pm EST
Hits: 201638

Related Questions

Here are a few questions related to this article that our customers have asked:
Website not appearing in Internet Explorer and Search engines
Would you like to ask a question about this page? If so, click the button below!
Ask a Question

Need more Help?

Search

Ask the Community!

Get help with your questions from our community of like-minded hosting users and InMotion Hosting Staff.

Current Customers

Chat: Click to Chat Now E-mail: support@InMotionHosting.com
Call: 888-321-HOST (4678) Ticket: Submit a Support Ticket

Not a Customer?

Get web hosting from a company that is here to help. Sign up today!