PrestaShop 1.5 gives the following description of the Pre-tax retail price setting:

The pre-tax retail price to sell this product.

In essence, the Pre-tax retail price is the price you want the product to sell for. As you can see in the screenshots below, when the pre-tax retail price is set to $15.99, that is the price then displayed on our website.

Pre-tax retail price in Dashboard Price showing on website
pre-tax-retail-price-in-dashboard pre-tax-price-on-site

 

To set the Pre-tax retail price in PrestaShop 1.5:

  1. Log into your PrestaShop 1.5 Dashboard
  2. In the top menu, hover over Catalog and then click Products
  3. Find the product you want to edit in the list of products, and then click the edit icon (pencil icon) to the far right of the product
  4. In the left menu, click the Prices tab
  5. Enter a value for Pre-tax retail price and then click the Save button in the upper right
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