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Green Is The New Black: Ways Your Business Can Be More Green

By hosting with InMotion, you've already taken a positive step toward being green. Using a hosting firm like InMotion is much more energy efficient than having your own servers and InMotion is one of the most efficient companies in the business. But there is a lot more that you can do and good reasons to do it.

Being green in the workplace has many benefits. Of course the most important is limiting the pollution of the environment, making your company a better citizen in the global community. Lower energy consumption and recycling can also reduce your operating costs. You might also save on taxes by taking advantage of government tax credits. If you let people know about your green efforts, your customers might think even more highly of you, leading to more sales.

As a global community, it is important that we take steps to reduce our carbon footprint. Here at InMotion, we are working to make a positive impact on the environment.

Did You Know?

  • InMotion's west coast data center uses green technology to keep cool. Outside air cooling technology allows us to vent the hot air out of the building entirely to bring cooler air in. Our data center is only cooled through computer room air conditioning (CRAC) units when high outside temperatures or humidity makes it necessary. This CRAC technology, greatly reduces the energy consumed by the data center for cooling purposes. With this technology we are able to cut our cooling costs by 70% and reduce our carbon output by 2,000 tons per year.
  • InMotion's Virginia Beach office utilizes an intelligent HVAC system that is equipped to make use of outside air cooling, LED and CF lighting and energy star appliances and monitors. We are always active in seeking methods to become more "green" in our offices.
  • InMotion recycles to reduce the waste produced at our offices. We partner with local recycling companies to recycle aluminum and plastic containers in our offices. Waste is then taken to a recycling center and treated properly.
  • To save paper, we've stopped the biweekly printing of pay stubs and utilize a paperless pay system.
  • We donate used computers and servers to companies that recycle and/or rebuild systems, as well as donate to families and students that are unable to afford electronics.
  • We've been planting trees since 2010 to replenish natural resources. InMotion has partnered with Trees For The Future to provide for the planting of over 5,000 trees in support of agroforestry.

Get Behind a Movement That Matters!

There are ways that your business can take steps to limit your wastes and help to make a difference too!

  • Reuse paper or identify strategies for paper recycling, aluminum recycling and plastic recycling.
    Did you know that paper makes up 29% waste for municipal areas? That's more than any other material Americans throw away. Recycling reduces greenhouse emissions, conserves natural resources, and saves landfill space. Even in the workplace, the average worker generates two pounds of paper waste a day, and paper waste makes up 90% of company waste. By performing a paper audit and researching places to take the paper you recycle, you can easily reduce the waste your company generates. Also, collect your aluminum and plastic beverage containers and take them to a community drop-off center.

  • Donate old obsolete electronics.
    Don't let them go to a landfill. "eCycling" promotes reusing or recycling old electronics. Reusing extends the life of the electronic, while recycling helps recover valuable materials and reduces greenhouse emissions.

  • Bring your favorite coffee mug to work!
    It will help save 500 disposable cups from being trashed. We all know that a morning cup of Joe is essential, so bringing a reusable thermos to work could even get you a discount at your local coffee shop. If every Starbuck's customer used a reusable thermos, we could save 1,181,600 tons of wood, 2,040,061,237 pounds of carbon dioxide, and 4,441,093,624 gallons of water every year.

It's Easy Being Green

With just a small bit of focus and implementation of ideas, such as those mentioned above, you too can have a "green" business. When trying to reduce waste, the most effective way to reduce is not to create it in the first place. By reducing and reusing, we can begin to cut down on waste management costs and save natural resources. Being green in the workplace has many benefits. When you're green, you use less energy and limit pollution to the environment. All it takes are the small efforts of a few to eventually make the world better for future generations.

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Quick Facts

Client Spotlight: La Donna Weddings

1. Tell us about yourself and your business.

I am Donna Schonhoff, the owner of La Donna Weddings. I began working in the wedding industry 26 years ago when I decided to open a wedding accessory and invitation shop. It was the only one of it's kind at the time. When I realized that couples were searching for places to have their weddings, I closed the shop and established Loving Hearts Wedding Chapel where weddings were planned, preformed, and couples could still purchase wedding accessories and invitations. This made my chapel unique and couples seemed to like buying from one place that made them comfortable. However, bridal couples were increasingly asking for our officiants to marry them at their own private locations such as: town gazebos, marinas, and wedding reception halls. I was ordained to meet this need and my business as La Donna Weddings Officiants and Ceremony Coordinating Services was born! Currently, I am one of the only officiant companies that offers everything a couple needs for planning their dream wedding!

2. How are you using your website and/or email to help grow your business?

These days, more couples are using the web to plan their wedding and find vendors. Although I had a website and was spending my advertising budget to place my web link on other websites, I wasn't getting the response I had hoped for. I figured out it wasn't about just having a website. Instead, it was about having a place where customers could find what they wanted in a minimal amount of time. I needed a website as a back bone to portray that I had what my bridal couples were looking for and needed. I hired InMotion to design the website and then I got the response I was looking for! Now, when I advertise my web link, I know my website reflects all that I have to offer a couple. I have been able to evolve into other areas of marketing. I include flyers and literature in bridal shows and other publishing, knowing a new customer will be able to navigate through all we have to offer. I began writing articles for inclusion in blogs and email campaigns to assist customers with wedding planning. I am also engaging in social media, again knowing everything a customer needs can be found in a click.

Donna Schonhoff
http://ladonnaweddings.com/

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