InMotion Hosting

The Official InMotion Hosting Blog

Team Member Profile: Joe Cartonia – Managed Hosting

personal_interview_banner_joe_cartoniaHometown: Buffalo, NY
Position: Managed Hosting Team – Level 2
InMotion team member since September 2009

How did you get started in this field?
My interest in technology started as a kid. I would take apart electronic devices to see how they worked, and of course put them back together. Soon I would be helping friends, neighbors, or anyone who asked, setup their computers and helped manage them.

Pretty soon, I took an interest in software and learned to code. I would build applications for people who needed something that didn’t exist — which is something I still enjoy doing.

Do you prefer working with hardware or software?
It’s hard for me to put one in favor of another. I enjoy hardware because I like building systems to move data. Whether over cable, Ethernet, satellite, or even radio. I really just like the challenges of setting these systems up.

With software, I get to take the hardware systems I built and create programs that use the data. I learned php fairly early, and it’s a language I understand pretty well.

Favorite online application?
There isn’t one application that I would say is my favorite. I’m not on social media, and I don’t use online applications all that often.

I would much rather build my own.

Coolest gadget?
Droid Razr Maxx HD. Fast. Thin. Has a Kevlar back. It’s a computer, TV, phone, all in your pocket.

Favorite thing about working at IMH?
You never know what you’re going to run into. With IMH, there are always new challenges and situations that need to be taken care of. Sometimes we get an issue that no one has dealt with before, so there is no answer because no one has found one yet. I really enjoy this part because I get to work with the customer to find the answer and get it working for them. I think it’s pretty cool that I get to be a part of the process.

Also, getting to work with new applications and the latest hardware is a lot of fun.

The Modern Blog and Your Business

business_blog_photoBlog.  It’s a weird word with a lot of meaning.  Historically, blogs have been perceived as a digital journal for an individual to voice opinions, thoughts, or stories, and this definition holds true today, for some blogs.  For example, I have three personal blogs that I update regularly and they are just that, an online journal of my life.

But, I also have a professional blog designed solely to display my skills and services to the internet.  I use it to market my skills and display my knowledge.  This concept of the professional blog is becoming a regular occurrence for many businesses with an online presence.

But why?  Does it behoove your business to add a blog page to your website?  What content should you include, and how often should you update it?

First, ABSOLUTELY, you should have a blog on your website.  Groomers, caterers, graphic designers, even hosting companies (like this one) can benefit from a blog.  There are several reasons the blog page will benefit your business.

1.       Traffic:   You can increase traffic to your site by posting relevant or interesting content to your site’s blog.  Short posts full of interesting material, graphics, and media will draw more people to visit your site and see what’s going on.  If they are interested in what you have in your blog, they will explore the rest of your site to get to know your company.

 2.       Social Media:  Posts that are widely viewed are often shared on social media.  You can cheaply and easily promote your site, or an upcoming event, or your brand simply by having a post go viral.

Twitter and Facebook are two of the most prominent social media outlets, but if you use videos, YouTube is a great addition to your social media repertoire and if you use a lot of images, Pinterest is one of the fastest growing sites on the web.

However, don’t stop there, use social media to your advantage, Google+, Reddit, Tumblr, and StumbleUpon are other options to broadcast fun and interesting information about your business to a seemingly endless variety of demographics you wouldn’t be able to reach anywhere else.

3.       Search Engine Optimization: The big SEO.  The reason we put our sites online is to be viewed, and strong search engine optimization is a way to introduce your website to like-minded people.

Your strongest asset to both increase your rankings and the frequency of being crawled by search engine bots?  Content. Simple as that.  There are other factors in optimizing your site for search engines, but number one, focus on your content.  Interesting, keyword rich, relevant content will increase your rankings in your field.

However, there are some aspects of SEO worthy content that are best given by having a blog.  First, regular and frequent updates.  The more you update your site, the more it will be crawled.  Because you are continually updating your content you are showing search engines that this site is active and regularly monitored, thus increasing your ranking.

Next, linkability.  Remember when I mentioned a post going viral or driving traffic to your site?  This means your content is interesting and something people will read and share.  It’s linkable.  It’s easy to find, and interesting to read.  This will help increase backlinks and simultaneously improve your search engine ranking.  We call this a win-win.

Finally, a blog gives you more space to talk about a wide variety of topics that relate to your business.  Through this, you can also have a variety of keywords that you may not have been able to fit on your static pages.  This will introduce different aspects of your business to people who may not have searched for you previously.

Now that you have a blog, what content should you use?  Well, anything will work.  Give a short tutorial, maybe an image of one of your recent projects, or introduce some of your employees.  Let people get to know you and your business.  Open up the personal aspects of what you do.  This will give your readers someone to connect with.  It’s a blog, so there is more freedom and range in your topics.

Have a restaurant?  Give some cooking tips, recipes, or video tutorials.  Work in finance?  Have some of your experts offer budgeting tips, savings advice, or opinions on the current economy.  Work in construction?  Review the brands you use, show images of projects as they start, are in development, and the when completed.  Any of these topics will bring interested parties to your site, and better than that, if they find something interesting they are likely to pass it on and keep coming back to see your updates.

So, how often should you update your blog.  Ideally, you should update with a new post as frequently as possible.  Weekly or daily is best, but monthly will work as well.  Also, try to keep your updates on a regular schedule.  Don’t forget, every time you update your blog you should submit your site to search engines to be crawled!

Go out, add a blog page to your site and introduce yourself to the world.  Show the personal side of your company or show off all that knowledge you have on your field.  Open your site to the online community and draw new customers to your business!

The New Norm in Cyber World

hacking

Being security aware is becoming more and more important in the web hosting world. Over the past year, it has been estimated that the damage caused by DDoS and Hackers is costing the global economy approximately $2.5 Trillion a year in losses. In the first quarter of 2013, DDoS attacks grew by over 700%. If you believe you have never been impacted by a DDoS or Hacker attack, you are wrong.  You have been impacted by either a DDoS or Hacker Attack, and you probably lost revenue or customers due to the attack.

Although DDoS are not new and we’ve been hearing about them in the news for years, the types of DDoS attacks are becoming larger and more sophisticated.  What is concerning to me is that most individuals and companies who have a web presence don’t even understand what a DDoS attack is or the fact that at some point in the past, their website has been impacted by a DDoS Attack.

What is a Denial of Service attack (DoS)? A DoS attack is quite simple. The attacker attempts to prevent a website from functioning properly by sending a large amount of requests or other traffic to the target website causing it to become unresponsive.

With all the great advances in technology, there is always someone trying to exploit the technology to do harm. When companies started using distributive technologies for business purposes, attackers started using distributive technologies to enhance their attacks.  Just a few years ago, a large DDoS attack was 10-20mbs of traffic. Today, we regularly see DDoS attacks between 2-4gbs in size and we have seen attacks as large as 10gbs. There have been reports of DDoS attacks exceeding 100gbs.

DDoS attackers are extremely clever, and believe it or not, you may have unknowingly helped one of the attackers to attack another site. It’s true! You may be helping a DDoS attacker right now and don’t even know it. DDoS attackers are always looking for ways to exploit computer systems to host their attacks. Attackers use several techniques to gain access to systems. The most common are:

  • A malicious program is installed on your system and connects it to a hidden server, enabling the hacker to gain enough control of your system.
  • A malicious program is installed on your system allowing the hacker to monitor your key strokes, thus providing the hacker with account information.
  • Hackers gain access to systems through a security exploit in an application.

Once a system has been compromised, the attacker connects your systems to other compromised systems forming a botnet. Once the attacker has enough resources to take down the intended target, the attack is on!  The next thing you know, your IP address is being blocked and your customers are no longer able to get to your website.

Not all hackers are interested in sending DDoS attacks. In many cases, the hackers are interested in using your compromised system to send out email SPAM. This has been a growing trend throughout the industry.  Over the past year, we have seen a steady increase in customers’ sites being exploited to send SPAM.

The reason for this trend is quite simple. Most people who have an individual website don’t understand the need to keep their website application(s) up-to-date with the latest security patches, creating a bigger risk for a hacker to exploit the vulnerability. Recently one of the major content management systems (CMS) reported major security vulnerability in an older release. Within a few hours, hundreds of thousands of systems around the world were compromised by hackers exploiting the vulnerability.

The good news for our customers is that we take security very seriously and we work very hard to minimize hacks and DDoS attacks. With our recent upgrades to our networks, we have significantly reduced the number DDoS attacks. Unfortunately, there is only so much we can do and we need your help to be more security conscious.

We can block the DDoS attacks, we can tell you about the vulnerabilities with your website, but if you don’t act on our recommendations, there is a very good chance you will be the next victim of a hack attack. If your website has been hacked or you feel as though you may have been hacked, please feel free to contact us. We’re here to help you and we want to make sure you get the best service in the industry.

Domain Transfers, Pain Free

imh_domain_concierge_logoHey everybody!  It’s me again, the weird one who talks about Doctor Who and breaking things all the time.

I’m here to help.

Have you ever transferred a domain from one registrar to another?  Has it ever gone easily?

I can already read your mind.  It’s like we’re connected.  If you said yes to the first question, you probably said no to the second question.

I know how domain transfers work, I’ve done them for customers before as well as transferred a domain myself.  I’m not going to lie, it’s a pain.

First, you have to update all your WhoIs information to ensure that your contact information is up to date.  Then, you have to unlock or release the domain you want to transfer at your current registrar.  Then you have to get the EPP code and provide that to the registrar you are transferring to.

Then come the emails.  There are probably about a million emails you have to go through (give or take a few hundred thousand) from both registrars.  You will probably get an email from your current registrar asking if this is really what you want to do.  You will probably have to reply to that email or log in to confirm this.  Then you will get an email from your new registrar confirming that this is what you want to do.

Then you wait 5-10 days.  Then you get some more emails.  Then the old registrar tries to offer you a discount to stay.

Eventually, with enough tenacity, you will get that confirmation email from your new registrar confirming that the transfer has been completed.

Phew.

That’s a lot.  If at any point in that process, you miss an email, or take too long to respond, or it doesn’t go through, you (or your registrar) can cause the transfer to fail and you have to start all over.  I honestly believe that domain transfers are the leading cause for people being prescribed medication.  (I could be wrong there, but if you have ever had a domain transfer fail, you get where I’m coming from.)

We saw that problem.  We heard your frustrations.  We understand and empathize with you.  We’ve been there.  We know that everything is out of your hands because it’s out of our hands too.  All we can do is wait for the emails and let the registrars do their thing, and that is annoying.

So, we set out to fix it.  And thus, Domain Concierge was born.  It was like a technician’s fairy tale.  Do you hate domain transfers?  Do they make you Hulk furious?  Let us do it for you.

With domain concierge, you give us the keys and all you have to do is sit back and relax while we handle the transfer and registrar negotiations for you.

As the weather warms up, this is a dream come true.  You can sit on the beach, or at the lake, or take your family to Disney and not worry that you’ll miss one of the important emails from your registrar.  Heck, if you’re up for it, you could take a total stranger to Disney and share the love; maybe someone who wrote a super informative and mildly entertaining post about InMotion Hosting’s Domain Concierge service.  (You can reach me through the comments section.)

The best part of this?  You can do it all from your AMP login.  Yep.  You don’t even have to pick up the phone and call us.  A few clicks and we’ll take it from there.

I mean, you can pick up the phone and call us.  Support is here 24/7/365.  Call us if you have a question, or if you’re lonely, you know, whatever.  We’re here for you.

Top Joomla Hosting Customers of the Month

At InMotion hosting, we would like to take the opportunity to show the great things our customers are doing with their hosting accounts. This month we are going to acknowledge our customers that are taking advantage of the Joomla Hosting. Joomla Hosting allows our customers to create a large array of websites with different goals – from faith based, business oriented, informational, gaming, associations, medical networks, biographical, sporting events and more. You can get your website up an running in no time using Joomla.

Joomla is supported on all our servers. You can get Joomla Hosting on Business HostingVPS, and Dedicated Servers. Here is our special thanks to the following customers for creating information rich and aesthetically pleasing Joomla websites. Each of these customers received a 3 month extension on their hosting for their achievement.

FPCMesa.org – Faith Based

top-joomla-hosting-website-fpdmesa

Joomla Theme: Theme Church0150-5 Joomla Template Shop

Fpcmesa.org, or First Presbyterian Church Mesa, is a church in Mesa Arizona.This Joomla site has a nicely developed banners and logo. With an excellent use of Joomla banners, this Joomla Hosted site earns a Kudo from InMotion Hosting.


SaveologyIceplex.com – Sporting event

top-joomla-hosting-website-saveologyiceplex

Joomla Theme: Rocket Themes Dominion

Saveology.com is the Iceplex official site for the Florida Panthers hockey practice facility. What nice graphics in this Joomla site. The webmaster Incorporated Graphics well and made use of the Joomla image slider effectively.


LotusCenter.com – Integrative Medicine Center

top-joomla-hosting-website-lotuscenter

Joomla Theme: EECMPC DotJoomla 

Lotuscenter.com, or The Lotus Center for Integrative Medicine, PC (“Lotus Center”), is a multidisciplinary clinic focusing on natural ways to restore and optimize health.
With the soft gentle graphics and excellent module positioning, this Joomla site hits the eye nicely. With the well designed Joomla menu, visitors can navigate through the site with ease.


TheSynapse.net – Medical Professional Network

top-joomla-hosting-website-thesynapse

Joomla Theme: Ja Teline Joomlart

The TheSynapse.net is a Medical Professional Network website built to list events for professionals in the Medical field. This site is filled with rich content and structured so the reader can find topics of interest. Here you will see a good use of Joomla module positioning.


NWO-Silvermoon.com – WoW Gaming guild

top-joomla-hosting-website-nwo-silvermoon

Joomla Theme: Mists of Pandaria WoW Theme

NWO-Silvermoon.com is a well established guild on Silvermoon (EU) WoW (World of Warcraft). The Flash banner that is incorporated into this Joomla template is stellar. A combination of Great graphics and Joomla module positioning makes this site a top InMotion Joomla Hosted site of the month.


Alverno-HS.org – High School Education

top-joomla-hosting-website-alverno-hs

Joomla Theme: JSN Dome edition JoomlaShine

Alverno-HS.org is the website for Alverno High School. The Catholic, private, college preparatory school is centered around Women. This is another example of a good use of the JSN ImageShow image slider gallery module. Nice use of background color and images and the module positioning is done well.


dctc.org – Non Profit Fundraiser

top-joomla-hosting-website-dctc

Joomla Theme: Rocket Theme Voxel

DCTC.org is a Non Profit Organization to help raise funds for an End of Trail Horse Rescue. This Joomla site is a great example of customizing the look of the Voxel theme. Good use of Joomla background images and menu navigation.


NCHomeless.org- Housing Coalition

top-joomla-hosting-website-nchomeless

Joomla Theme: JSN Teki edition JoomlaShine

NcHomeless.org The Carolina Homeless Information Network, CHIN, is North Carolina’s centralized homeless management information system This Joomla site has a nice use of the JSN ImageShow image slider gallery module.


WPWestie.org – Club for White Terrier Canine

top-joomla-hosting-website-wpwestie

Joomla Theme: Rocket Theme Voxel

Wpwestie.org is the West Highland White Terrier Club of America (WHWTCA). Nice adaptation for their needs. The feature that stands out with this site is the Simplicity of theJoomla header and top navigation menu. Simple, easy to navigate, and effective.


PapersOfAbrahamLincoln.org – Biographical

top-joomla-hosting-website-thepapersofabrahamlincoln

Joomla Theme: Shape 5 Vertex

The PapersofAbrahamLincoln.org is a long-term project dedicated to all documents written by or to Abraham Lincoln during his entire lifetime. Good use of the Shape 5 Vertex template. Papers of Abraham Lincoln has good rich content as well.


Stay tuned for next month

InMotion Hosting wants your website to be successful. If you have a Joomla hosted website on an InMotion Hosting server, stay tuned as your site may be acknowledged by us and appear in our top Joomla Sites of the month.

The Daily Star: A Managed Hosting Case Study

If you are looking for fast Fully Managed Dedicated Servers and a great experience to go along with it, you’ll love our Dedicated Managed Hosting at InMotion Hosting. We are proud to present The Daily Star as a case study on how InMotion can deliver a highly optimized and reliable Dedicated Hosting solution.

The Daily Star is the number one online newspaper in Bangladesh, and their web site receives millions of hits per hour. Their previous hosting company was unable to provide a comprehensive Managed Hosting solution, so they decided to switch to InMotion Hosting.

The Daily Star

The Daily Star – the number one online newspaper in Bangladesh and a proud customer of InMotion Hosting.



The custom Managed Hosting Solution

InMotion Hosting Managed Hosting specialists went through many steps to optimize The Daily Star‘s WordPress site. We employed several proven solutions to create a rock-solid hosting platform built on our Commercial Class Dedicated Servers. We set up two servers- a web server and a database server. Check out the following specifications.

Varnish caching

Varnish Cache (also known as caching HTTP reverse proxy) is a web application accelerator designed to optimize HTTP requests. Varnish is installed on the front end of the server to cache the Website contents. The performance of Varnish Cache is exceptional. It typically speeds up delivery with a factor of 300 – 1000x, depending on your architecture bringing the server load down.

NginX Web Server

Nginx is an Open Source Web Server and a Reverse Proxy Server. HTTP, SMTP, POP3 and IMAP protocols are optimized to run high concurrent processes with low memory usage. Instead of using a process driven server model, Nginx uses an asynchronous event model to handle requests. This allows higher performance under high server loads.

Apache DSO and mod_ruid2

Apache DSO is Dynamic Shared Objects (DSO) is a PHP handler that speeds up the server using opcode caches. The APache module mod_ruid2 is a suexec module for Apache that causes forked Apache processes to be run as a particular user. This allows for PHP to be run in DSO mode without the typical security problems of running PHP as DSO in an environment shared by multiple users.

Alternative PHP Cache (APC)

The PHP PECL module APC is Alternative PHP Cache. This allows the interpretation of PHP scripts to caches opcode. The cache can cache objects like database objects and full page views. Websites will speed up PHP with APC and perform even faster.

Commercial Class #1 for Databases

To optimized the databases for The Daily Star, we set them up on Commercial class Dedicated hosting. The database server uses a Commercial Class #1 server with the following specifications (Server specifications are subject to change).

  • Intel® Xeon® E5-2430 Turbo 2.2GHz, 15M Cache, 7.2GT/s QPI
  • 6-Cores / 12-Threads
  • RAM: 16GB
  • Storage: 600GB SAS 15K (2 x 600GB)
  • RAID-1, 512MB NVCache Controller

Commercial Class #2 for Website

The website is set up on a Commercial Class #2 dedicated server. To reach maximum performance of the website, the files are all stored separate from the database server. This dedicated server has following specifications (Server specifications are subject to change).

  • Dual Intel® Xeon® E5-2430 Turbo 2.2GHz, 15M Cache, 7.2GT/s
  • 12-Cores / 24-Threads
  • RAM: 32GB
  • Storage: 1200GB SAS 15K (3 x 600GB)
  • RAID-5, 512MB NVCache Controller

Managed Dedicated Hosting

The entire server set up was done by our Managed Hosting technicians. Our Managed Hosting support team is capable of providing complete solutions, even for the most high-traffic or problematic server-side situations. Each server can have different levels of support. The Daily Star trusts InMotion Hosting to manage their high performance hosting environment, so why shouldn’t you? Learn More about our Managed Hosting.

How To: Enable Zend Optimizer

The Zend Optimizer is a free application can boost the performance of your PHP sites. It works by going over your code and optimizing it for faster execution. This means your site can load faster for your users while also utilizing less of the server resources.

zend_logo

Zend Optimizer can be enabled on servers with PHP 5.2 or higher (this includes most of our servers). To enable this feature, first add the two lines below to your .htaccess file in order to enable use of custom PHP settings. Be sure to replace [username] with your actual cPanel username.

suphp_configpath /home/[username]/public_html
AddHandler application/x-httpd-php52 .php

Next, you will need to enable the Zend Optimizer extension by adding the following line to your custom php.ini file (read http://www.inmotionhosting.com/support/website/general-server-setup/update-local-php-settings for more information on how to do this). This line can be added anywhere, though we recommend having it at the bottom of the file.

zend_extension=/opt/php52/lib/php/extensions/no-debug-non-zts-20060613/ZendOptimizer.so

If configured correctly, a phpinfo page will then display “with Zend Optimizer v3.3.9″ as one of the available Zend modules. More information about creating a phpinfo page is available at http://www.inmotionhosting.com/support/website/general-server-setup/create-phpinfo-page-to-see-php-settings.

Introducing the NEW InMotionHosting.com!

InMotion Hosting is proud to announce the launch of our all new website, InMotionHosting.com! The process for revamping our eCommerce website was quite extensive and involved a team of over 20 associates located in both our California and Virginia offices to launch it successfully.before

On top of our leadership team, this included multiple web designers, web developers, copywriters, systems architects and project managers! We also had input from our Sales, Customer Community, Customer Experience, Support and Human Resources departments. It was truly a company-wide effort.after

The new website is built with modern HTML5, using tools such as GitHub, Typekit and Bootstrap. It is an improvement for our customers and prospective customers as it loads faster and employs a cleaner user interface. The new InMotionHosting.com also uses up to date accessibility standards that allow our users to easily navigate the website via keyboard.

We invite you to check out the brand new InMotionHosting.com!

Jeff Bishop is a Product Manager at InMotion Hosting. He has worked on building out InMotion Hosting’s product offerings including Web DesignPremier SupportDomain ConciergeCommercial Class Dedicated Servers and more. In the future he will be working on new and improved VPS packages, server clustering and more! When Jeff isn’t busy being a nerd at work he likes to hike at Runyon Canyon in Los Angeles and go bar hopping.

CPU Usage Graphs for Business Class Customers

Ever wondered how much CPU you use in a month? 24 hours? We are excited to announce an awesome new feature for our Business Class customers (Launch, Power & Pro accounts) that allows you to learn exactly how resource intensive your website is.

To access your usage graph, simply select “Resource Usage,” in the Logs section of cPanel.

To access your usage graph, simply select “Resource Usage,” in the Logs section of cPanel.

This feature will be enabled in mid April. To learn about your CPU usage, simply click “Resource Usage” in the advanced settings section of your cPanel and the graphs will populate.

 

An example of a shared CPU usage graph.

An example of a shared CPU usage graph.

This tool can assist you in determining when you may need to upgrade your server to a VPS. As always, if you need help understanding your usage graph, our support representatives are standing by 24×7.

Jeff Bishop is a Product Manager at InMotion Hosting. He has worked on building out InMotion Hosting’s product offerings including Web DesignPremier SupportDomain ConciergeCommercial Class Dedicated Servers and more. In the future he will be working on new and improved VPS packages, server clustering and more! When Jeff isn’t busy being a nerd at work he likes to hike at Runyon Canyon in Los Angeles and go bar hopping.

Search Engine Optimization: “Allintitle” Searches

We love search engine optimization. Sometimes it can get a bad reputation because so many people see it as cheating the system. However, honest, content-based search engine optimization guarantees your website will get noticed by the audience best matched with your business. So, that’s what we focus on and what we advise, honest SEO.

Where do I start?

When building your site, SEO should be part of your focus through the whole process. Build your content around your audience. But, before you begin developing content do some keyword research so you know which words to focus your content on. Once you’ve created your list and selected the words that have a high number of searches and are directly relevant to your website, you need to determine the competition level on that keyword.

There are so many factors in search engine optimization; it can make it difficult for a smaller or newer website to compete with certain keywords. So, when selecting keywords for your website, be sure to consider the competitiveness level, meaning the number of other sites with similar keywords.

How do I determine the competition for my chosen keywords?

For the purpose of this article, we are focusing on Google and using its free webmaster tools to determine which keywords to focus your content on. While Google’s webmaster tools will have a description that displays the competition level, an “allintitle” search will give you a more specific explanation of the number of pages that are also optimized for that keyword.

What is an “allintitle” search?

When searching for a keyword via the “allintitle” command, you will be given the number of pages that have that exact keyword in their Title Tag. Because the title tag is an important factor in SEO, this is a great way to determine how many other sites are also using those keywords. The more sites that use those keywords, the more difficult it will be to have page one ranking. Not impossible, but difficult.

How do I perform an “allintitle” search?

Performing an “allintitle” search is very simple:

  1. Go to http://google.com
    google
  2. In the search field type “allintitle: your key words” and run the search. (For this example, our keywords are “chocolate cake” because who doesn’t like chocolate cake?)aitsearch
  3. Google will provide the number of websites with that phrase in the title tags. Chocolate cake has more than 1 million pages with it in the title tags!aitresults

*Note: In order to prevent bots from running automatic “allintitle” searches, Google may block you from running too many in quick succession. One way to avoid this temporary block is to take your time between each search. Take a moment to document the results before running the next phrase. If you find that you are blocked, move on to something else for a while and come back to the “allintitle” searches.

Ideally, you would work only with keywords that have less than one thousand results. That is what we would consider “non-competitive”. However, that is not always possible, especially as more and more people are taking to the internet. A general rule to determine the competition level can be seen below:

  • Under 1,000 – Non-competitive
  • 1,000 – 4,000 – Mildly competitive
  • 4,000 – 6,000 – Competitive
  • 6,000+ – Highly Competitive

It is not always possible to stay within those ranges, especially if your most relevant keywords are something as popular as chocolate cake. In those cases, use more than one keyword phrase as your focus and balance the competitive with something less competitive. Also, you can use more competitive keywords on your homepage because homepages are usually given more weight by bots.

Another point to keep in mind when doing this research is that each page on your site will have a different focus, so you will want to do this research for each page and come up with 3-5 keywords per page to focus your content around; the more content you have on your pages the more keywords you can use.

Take the results of your “allintitle” searches to create groups of words based on competitiveness and then pick words from each group that will give you a nice balance of non-competitive and highly competitive words.

SEO is an intricate process that takes time. You may find as you write your content that the keywords do not fit the purpose of your site and you will have to perform some more research. You may also find other tricks that help to make your site more successful. Remember, there is no one formula for SEO success. Keep your content strong and relevant and only use the advice that works for you and your site will become successful.