How to Build a Content Plan for Your Website

I’ve got some good news and some bad news…

The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come…now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.

The good news is that there is a tried and true framework for developing a content plan to ensure that your site can attract qualified visitors and will engage those most likely to become customers.

In this post I’ll share this framework to help you evaluate your business and customers, and develop a strategic content plan to help you meet the needs of your target market, and in turn your own business objectives.

4 Steps to Building a Successful Content Plan

The following steps walk you through a research oriented planning process designed to build a content plan based on the needs of your target market. Rather than the usual brochureware and marketing speak we are aiming here to develop content that answers questions and helps potential customers reach a decision to buy from you. By the time you’re through with this process, you will have created a content plan designed to attract and convert the most qualified visitors to your website.

Step 1: Define the Buying Cycle in Your Business

Your business’ buying cycle in the simplest sense is the journey your customers follow in order to buy a product or service. The customer journey will be different for different industries, longer or shorter depending on the nature of the product. Generally speaking however, a buying cycle follows this basic process…


The breakdown itself is simple enough to understand, the question here is what does the buying cycle in your business mean for content? Let’s take a look at the buying cycle from both a customer’s and content strategist’s perspective to tackle each stage head on.

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12 Things Every New WordPress Site Should Be Doing On Launch

wpYou only get one chance to make a great first impression, and nowhere is that more true than when you launch your new WordPress site for the entire world to see and enjoy. That being said, you want to make sure that you are addressing the twelve most important things that every new WordPress site should be doing prior to launch. Following these guidelines translates into the peace of mind you need knowing that your site is prepared for everything the internet and its users will have to throw at you as you begin your online WordPress endeavor.

Get BoldGrid [Exclusive to InMotion Hosting]

BoldGrid is a free website builder offered by InMotion Hosting with it’s Business Hosting plans. BoldGrid is built on WordPress, the #1 Content Management System and comes with beautiful themes. It’s easy drag and drop website editor allows you to quickly build stunning websites with no coding required. BoldGrid is easy to use for those building their first WordPress site as well as for web designers/developers who need to turnaround beautiful turnkey websites in short notice. And, unlike other website builders in the market, you have 100% ownership of the website you build using BoldGrid.

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Team Member Profile: Sevag Salibian

Hometown: Antwerp, Belgium
Position: Senior Affiliate Marketing Specialist
Been with InMotion Hosting since: July 2015

How did you get started in the web hosting field?
I had a desire to apply my affiliate/partner marketing skill-set in a tech driven product environment.

What is your current role at InMotion Hosting? What do you like most about it?
Senior Affiliate Marketing Specialist.  I get to work with people from around the world, every day – often helping them earn a livelihood to support themselves and their families.

Coolest gadget you own, want to own or have read about?
I received a Bluetooth surf watch for Christmas which tracks my movements in the water, has tide and swell forecasts, reports real time weather data and notifies me when swell is coming in.

What would you like to tell us about yourself?
I enjoy life. I love trail running, biking, snowboarding, surfing and working out. I try to get in an adventure at least a couple times a week – whether that means a new trail, a new break, or a new book. Opportunity is everywhere.

Describe your personality in one word?

What Are The Key Advantages Of High-Availability VPS?

vps-imageFor a number of years, Virtual Private Server (VPS) Hosting has been a sweet spot between the affordability of Shared Hosting and the operational power of a Dedicated Server. The introduction of cloud infrastructures has taken that concept, and extended it even further. We recently introduced some new features to our VPS Hosting plans that essentially give you a number of the benefits of cloud hosting, without any increase in cost. Here’s a look at some of the new cloud-inspired features we have added to make our Virtual Private Server Hosting more powerful than it has even been.

What is high-availability?

Our new and improved infrastructure is setup with a network of clusters in a virtualized environment, each of which contains a number of different highly available servers. These clusters all contain redundant hardware, so if your node fails for any reason, all of your data and files will be safeguarded, and your partition will spin up instantaneously on a different node. Essentially, the new high-availability provides your partition with real-time redundancy.

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100+ Highly Effective Tools to Help Run your Business in the New Year

Are you a hard worker? Do you work your 8-5 job every day and ever get to a point where you say, “I wish there was an easier way to do this!” Perhaps you get along in a project that WAS easy, but then as the week goes on, the project becomes more complex with more team members and work added. Then you find yourself working so hard that you can’t afford to work “smart.” You lose efficiency, and think that the long hours and lost time you had for lunch are symptoms of success. Maybe they are. But right now – they mean that you are barely making the deadline, and losing your sanity to boot.

A website is the realization of your idea. We don’t live in an age where you have to ask permission, apply for a permit, find venture funding, or look for a board of investors for your idea before you start your journey to bring an idea to fruition.

InMotion Hosting understands that all businesses seek out efficiency when starting out. Most are so busy doing what they can to market themselves and stay afloat that organizing themselves, or making a process more efficient is far from the availability to accomplish at that very moment. We understand because we’re the premium business web hosting service on the net, and we know business!

InMotion Hosting has compiled a list of resources and tools for small businesses, entrepreneurs, startups, and freelancers. Even if you’re none of those things, we know you’ll value these tools that include Data Science for Businesses, Email Marketing Tools, Online Business courses, Project Management Tools, Free Stock Photography, and much more! Access to these tools requires nothing but a click of the button below. We won’t ask anything of you, except that you succeed in your endeavors! Good Luck!





11 Ways SEO is Changing in 2015 and Beyond


As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics.

It’s a cycle that has been going on for years, and 2016 will be no different. New WordPress tips and SEO best practices will start emerging, but I’m here to give you the inside scoop now instead of later.

11 Emerging SEO Trends for 2016

 Google is a business like any other, they just happen to be one of the largest businesses in the world. Everyone that uses their service is a customer to them, so it’s only natural for them to constantly pursue a better experience for their users.

As you read these eleven upcoming SEO changes, keep the words user experience at the forefront of your mind. You’ll find that all of these changes make sense when viewed through that lens.

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What Makes a Successful Entrepreneur?

Article ImageEntrepreneurship, despite the recovering economy, is a booming industry. Small businesses are, and continue to be, the backbone of the economy. With that, we wanted to give a shout out to all of our customers, friends, and family that are either thriving or aspiring to become entrepreneurs.

If you are currently an entrepreneur and want to share your success story with us, we would love to feature your business on our website!

[Just Follow These 4 Steps:]

  • Tell us about why you chose to became an entrepreneur
  • How you overcame obstacles
  • How you drive your business’ success

For those of you who are thinking of becoming entrepreneurs, let us first establish what it means to be an entrepreneur.

An entrepreneur is someone who takes initiative, and makes a leap in organizing and operating a business. Anyone is capable of becoming an entrepreneur! When you come up with new ideas, think outside of the box, and act on these innovations ideas, you are taking the first steps to becoming an entrepreneur.

 However, there is a big difference between wanting to become an entrepreneur, and succeeding as one. Let’s take a look at what characteristics make a successful entrepreneur.

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Team Member Profile: Danny Sumerlin

Team Member SpotlightHometown: Virginia Beach, VA
Position: Senior Design Consultant
Been with InMotion Hosting since: December 2010

How did you get started in the web hosting field?
My Fine Arts/Graphic Design degree led me to have essential knowledge of the custom web design process, web hosting, and the benefits of investing into a professional, online presence.

What is your current role at InMotion Hosting? What do you like most about it?
As the Senior Design Consultant, my design background and the ease of working in a relaxed environment has allowed me to consult with small and medium size business owners.  I’ve also had the good fortune in working with Non-Profit organizations. This position has allowed our in-house team to custom build their new sites from scratch.

Coolest gadget you own, want to own or have read about?
I am not really into gadgets for the most part, but I really love my Suunto Ambit3 watch. I can wear it surfing or to a wedding, and still look sharp. It’s lasted surfing, snowboarding and my 70 lb dog. My next gadget, on the horizon, hopefully sooner than later, will be a Toyota Tacoma Sport.

What would you like to tell us about yourself?
Ever since I was able to hold a pencil, I have been doodling. My illustration, painting and graphic design outside of my experience with InMotion has allowed me to continue my creativity. I have participated in both the Boardwalk Art Show and Neptune Festival, and continue to manage my own WordPress site as a personal portfolio (our design team built it for me!).

Describe your personality in one word?

Cyber Security Awareness: Are you and your website protected?

cybersecurityarticleInternet security has always been a major concern for businesses and website owners. In today’s online world, these threats are becoming more and more widespread and diverse in nature. With so many attack vectors and vulnerabilities being discovered daily, it’s more important than ever that you keep a close eye on potential security risks. In this article, we’ll go over some of the best practices you can employ to keep yourself and your website protected.

Protect Yourself
On the local level, individuals should ensure they are running all of the latest up-to-date software versions and actively updating your virus protection definitions. It’s always a good idea to change your passwords regularly, use stronger passwords, and never store them anywhere in plain-text. There are several password management applications out there that use encryption methods against your master password database which will make it very difficult to decrypt should the database fall into the wrong hands. An example is KeePass, a free open-source password manager  that uses the best, and most secure encryption algorithms.

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Team Member Profile: Marco Ponce

marcoponceHometown: Los Angeles, CA
Position: Marketing Technologist 
Been with InMotion Hosting since: September 2014

How did you get started in the web hosting field?
Before working at InMotion Hosting I was a freelancer who procured hosting for web design and marketing clients, as well as for previous employers and for myself. Most products ranged from shared hosting, to dedicated hosting.

What is your current role at InMotion Hosting? What do you like most about it?
I am a Marketing Technologist. Most of the daily tasks involve evaluating, maintaining and implementing technologies that we can put in to play at our company to make us more efficient while marketing. I also handle affairs with our SEO and paid advertising.

Coolest gadget you own, want to own or have read about?
iPhone wins hands down with gadget I own due to time spent on it! Want to own: BMW i8, but it’s not practical.

What would you like to tell us about yourself?
I am happily married to my wife Paola Ponce. I like to cycle on the weekends, preferably in a group ride and I like to take photos of wildlife and landscapes with my DSLR camera. Chiefly, I love to read my King James Bible.

Describe your personality in one word?