What is G Suite and Why Should I Consider Using It?

Are you looking for one of the most feature-rich and user-friendly solutions on the web that combines email, cloud storage, productivity software, calendars, and more? Do you hear people talking about how great they think Google’s products are and find yourself wondering what G Suite (formerly known as “Google Apps”) is? Continue reading “What is G Suite and Why Should I Consider Using It?”

How Creating Websites Has Changed In The Last Ten Years

asdaaaaLet’s take a short trip down memory lane, back to 2006. Action movie fans were yelling “SPARTA!!!” after seeing the hit film 300. Google just purchased YouTube. And, you were probably rocking out to Justin Timberlake informing us of how he was going to bring “SexyBack.”

With the rapid developments of the Information Age, 2006 seems like ages ago. Nowhere is that more evident than in the web design industry.

For example, have a look at InMotion Hosting’s homepage back in 2006, vs. today in 2016.

Continue reading “How Creating Websites Has Changed In The Last Ten Years”

5 Tips For Bing Ads Ecommerce Advertisers

Bing AdsAs an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers.

The agency immediately began search campaigns with Google AdWords and Bing Ads. Through the implementation of some new SEM strategies and high-value features, the agency helped Mountaineer Brand bring in 1,700 percent more “bearded” leads. And, on the Bing Network alone, Mountaineer brand saw a 1,500% ad spend increase, 2,300% revenue increase and 1,700% conversion increase.
Continue reading “5 Tips For Bing Ads Ecommerce Advertisers”

How to Make Sure Your Site is Mobile Friendly in a ‘Mobile-First’ World

mobile marketingThe world is dynamic, and people are moving from using desktops to using the Smartphone in finding information and communicating via the Internet. In lots of countries, the number of Smartphones in use is more than personal computers. All the more reason to make your site mobile friendly. A mobile friendly site is the one that has the correct display for handheld gadgets like tablets, Smartphones, iPhones, and iPads. The site also has minimized scrolling, easy to navigate, loads faster and avoids using flash. Making you site mobile friendly makes you visible to a wider pull of mobile users since your website will be visible in the search results depending on how well you have configured it. There are three things you should know when making a website accessible by a mobile phone user. Among them is: Continue reading “How to Make Sure Your Site is Mobile Friendly in a ‘Mobile-First’ World”

InMotion Hosting Labor Day Campaign

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Finding the right host for your website is time consuming at best, and frustrating at worst. Kick back and relax this Labor Day. InMotion Hosting is having its annual Labor Day Promotion starting September 4th – 14th. All products will be offered at an even more affordable price! You’ve done a lot of hard work, we’re here to support you and make it as easy as possible to get online. Continue reading “InMotion Hosting Labor Day Campaign”

Coding a Revolution: Code District and its Mission

With the advent of coding becoming a Presidential Initiative and a growing extension of the S.T.E.M curriculum to get school children versed in the sciences and computer languages, it should be no surprise to anyone that we are amid a digital revolution. But all of these initiatives will fail if we, Generation X, lack the knowledge to understand what our children will very likely be fluent in: coding. It’s a collective effort  that needs ‘doers,’ and a small company called Code District is taking on the challenge, one meetup at a time. Continue reading “Coding a Revolution: Code District and its Mission”

Top Open Source Applications

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PrestaShop

PrestaShop is one of the fastest growing e-commerce solutions in the market. Prestashop is incredibly user friendly and has a great interface that makes it much easier to setup and manage than some of the traditional platforms like Opencart. With support and technical help available from all regions of the world, PrestaShop has quickly gained a reputation as an all in one e-commerce provider.

Joomla!

The most unique aspect of the Joomla CMS is the way in which the organization is structured. The Joomla! Project takes into account everyone’s feedback and tries to develop Joomla with all the users/developers in mind. Therefore, virtually anyone can become an integral part of the project by just contributing. Whether it’s code, sponsorships, or helping out in forums, you become a true community member from the first day you join. With most of the other CMS platforms, there is usually a straight hierarchy or a chain of command where decisions are made on what features/components/versions to develop next. With Joomla!, that is decided upon by all the users and developers involved. This can make processes a bit longer to complete, but it ensures that everyone’s feedback is taken into account. From an end user perspective, there is definitely a higher learning curve with Joomla! than say WordPress, but the people who are devoted fans say it is the best out there.

WordPress

You may be surprised that the many of the websites that you see on the internet actually use WordPress.  Originally intended as a blogging platform, WordPress has extended its functional reach through continual development and thousands of plugins – many of which are free.  These plugins allow the application to handle website needs such as image galleries, ecommerce shops, and forms – to list a few.  It is often classified as a CMS (Content Management System) because of its flexible nature. Add to this the many thousands of themes that allow you to quickly change its appearance and it’s easy to understand why WordPress is the most used open source application on the internet.  WordPress is easy to use and there are many avenues of support including many tutorials in the InMotion Hosting Support Center. Check out WordPress and you’ll find out why it is the top solution for your website building needs.

Drupal

Drupal is one of the most popular content management systems online. Drupal is the oldest of the Big 3 (WordPress, Joomla, and Drupal), being established in 2001. It is an open source application that is built upon PHP and MySQL. Drupal was conceived as an enterprise system and powers websites like Whitehouse.gov. Drupal has several advantages that make it a power player in the CMS community. It is extremely flexible and can build anything from a small blog to an enterprise level site supporting millions of users. It was built to be search engine friendly from the very start. The Drupal software is very stable and can serve thousands of users at the same time. It is also very developer-friendly, and developers can easily create their own modules and custom solutions.