What Are The Key Advantages Of High-Availability VPS?

vps-imageFor a number of years, Virtual Private Server (VPS) Hosting has been a sweet spot between the affordability of Shared Hosting and the operational power of a Dedicated Server. The introduction of cloud infrastructures has taken that concept, and extended it even further. We recently introduced some new features to our VPS Hosting plans that essentially give you a number of the benefits of cloud hosting, without any increase in cost. Here’s a look at some of the new cloud-inspired features we have added to make our Virtual Private Server Hosting more powerful than it has even been. Continue reading “What Are The Key Advantages Of High-Availability VPS?”

Effective Networking Strategies to Build Your Small Business’s Customer Base

The key to developing a profitable company is a growing customer base interested in purchasing your goods or services. In order to build this demand, it is critical to create a process for scouting and developing new clientele. Building your customer base will take time and effort but the important part is to focus on finding out who your target audience is, where to find them, and how to captivate them. Continue reading “Effective Networking Strategies to Build Your Small Business’s Customer Base”

Top VPS Hosting provider chosen by WebHostingSecretRevealed.net

Being Ranked the Best VPS Hosting Service
Every business starts out with the philosophy that their operation is going to be different. They are going to do what the “big boys” aren’t doing and that’s engaging with their customers and listening to their comments, suggestions and even complaints (if it comes to that). And, for the most part, when a business is small enough it can handle this level of rapid and personalized service. But as most businesses do, you grow – which is great for you and your bottom line, but what usually takes the first hit? Yeah, customer service. Continue reading “Top VPS Hosting provider chosen by WebHostingSecretRevealed.net”

Girl Develop It – Steering the Future of Women in Tech

NatalieAnytime the topic of technology arises in the news or media, it’s about what new ‘thing’ has been invented to make our lives easier. We are always talking about a new app that helps find the cheapest gas, or an app that edits photos with a seemingly endless amount of filters and features. But one thing we sometimes fail to focus on are the people behind these technologies. The minds that work and code meticulously through endless hours, and sleepless nights to bring us these advancements in technology. We appreciate the faces behind each line of code written, and we want to share the story of one such group that is making it possible for women to prominently step into these roles. Continue reading “Girl Develop It – Steering the Future of Women in Tech”

Google’s ‘Mobilegeddon’: What You Need to Know for April 2015

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Google’s ‘Mobilegeddon’: What You Need to Know for April 2015 

Google’s primary purpose is to help you find what you’re looking for. It’s a simple enough business model, and they’ve done a great job sticking to their bread and butter throughout their ascent to the goliath of the internet as well as the highest-trafficked website in the world. And now, with the proliferation of mobile devices as an everyday necessity for the average consumer comes the truth that most of the internet and all its applications are being accessed increasingly by mobile devices and tablets. Continue reading “Google’s ‘Mobilegeddon’: What You Need to Know for April 2015”

WordCamp St.Louis 2015

Now that I have caught up after missing my connector Sunday forcing travel into Monday, thank you American Airlines; I now have time to write about how my first WordCamp went in St. Louis. I chose St. Louis for two reasons; one is that it is where I grew up and I have friends and family in the area I was able to stay with, and two was that it is one of the bigger WordCamps with over 300 people in attendance this year. I was one of the more than 175 newbies or first-timers to a WordCamp. WordCamp St. Louis 2015 was hosted on the campus of Washington University. This was nice because it allowed me to relive my youth around UCity and for attendees to see more eclectic parts of St. Louis. Continue reading “WordCamp St.Louis 2015”

WordCamp Lancaster Just Got Real

This was my first WordCamp. I’ve been to plenty of business development conferences over the years and really expected this to be much of the same. Let me go on record… I was wrong! WordPress and WordCamp in particular is about community. Thats what makes WordPress so great! The vibe was informal and inviting. It was literally for everyone, whether you were a core contributor or a brand new user. I was lucky enough to spend my friday night hanging out at the Speaker Sponsor Dinner. Typically, its for, well, speakers and sponsors and I was neither, however my travel companion was a speaker. Continue reading “WordCamp Lancaster Just Got Real”

2015: The Year of Productivity

9 Ways to be More ProductiveStaying productive is one of the most challenging things we face in our daily lives. Whether working or taking care of things at home, we are busier than ever. And while it may seem that every day a new tool is developed to help make our lives easier, sometimes these tools serve as more of a distraction than an aid. So let’s cast all distractions aside and make 2015 the year we commit to being more productive. Here is a list of 9 things to help you do just that. Continue reading “2015: The Year of Productivity”

Choosing a Template: What to Look for and Why

Choosing a Template ImageIt’s not exactly news, but choice of template for your WordPress site is extremely important WordPress has an expansive collection of free and premium templates to choose from. But how can you decide which is the right one for you? Some websites, like TemplateMonster.com for example, have helpful filters that separate themes into categories and sort them by functions or features. But even if you do have specialized search capabilities to aid you in your endeavor, it still helps to have a comprehensive idea of your criteria.

Said criteria will be determined by the type of website you’re looking to launch. Will it be a business? A news blog? A station for content curation? Or are you just looking for a space to share your thoughts? Whichever happens to be your M.O. it will have a determining effect on the type of functionality your website will require. Today we’ll go over the basics of picking and choosing among the many potential templates subject to your scrutiny.

Universal Concerns

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While template choice is often a very subjective experience, in this day and age there are certain interdisciplinary “must haves” that every website owner needs to take under consideration.

How much do you want to $pend?

Budgetary concerns are invariably near the top of the list in regards to priorities. You can always go the basic route and download a free template, but don’t expect any bells and/or whistles. You get what you pay for, and if you’re getting a free downloadexpect the bare minimum.

Therefore it might be wise to loosen your purse strings a bit. Fortunately, most premium WP themes don’t hit the wallet too hard. You can usually procure just about any theme you like for between $50 and $80.  The only time you’ll really have to stretch your dollar is while shopping for a custom theme.

Custom themes are built from scratch by a developer, and since you’re paying for labor, it won’t be so easy on the bank account. Depending on what you want in terms of looks, function, and complexity a custom theme can be quite costly. You can save a little bit of dough by starting out with a premium theme and then having your hired help tweak it to a minor degree, rather than building from scratch.

Support

We all need a little help here and there, and purchasing a premium theme usually goes hand in hand with excellent support. Though you shouldn’t just assume that this is the case. Do your research: read reviews and see what the brand perception of a theme provider looks like before committing.

SEO

Search Engine Optimization is always an important consideration when establishing any sort of web presence. The way your website is organized, the keywords you use to attract attention, and a myriad set of other factors all combine to make your website scannable and easily indexible to search spiders.

The obvious goal is to make the front page, and that’s completely impossible if your template doesn’t have a framework that’s compliant with the latest Google SEO standards.

WordPress usually comes SEO friendly out of the box, but you need to be careful if you’re paying to build a custom theme. This is another reason why support is so important. With an active support community, you can be sure that your template will be updated to match the latest web standards.

Responsive

Responsively designed websites are those that display attractively across multiple devices, regardless of screen size, and without any mobile redirects. Web templates need to be built responsive these days because mobile use is so extremely prevalent.

Unless you’re positive that your visitors won’t be browsing your site on a smartphone or tablet, it’s best to take care of this concern from the get go by purchasing a responsive template.

Specifics

DESIGN DETAILSNow that we’ve covered some of the universal concerns, it’s time to speak with specificity. This choices described in this section will largely be determined by your personal preferences, as well as your unique needs.

Aesthetics

You know what’s useless? A WordPress template that you don’t find attractive. If it doesn’t look good, then what good is it? Your web presence needs to say something about your company, and your company should be a reflection of your personality. So make sure you actually like the look of your template.

That’s not to say that as long as you like it, it’ll be perfect. Certain things are expected from different types of websites. Corporate sites are generally reserved, minimalist, clean, and adhere to a color scheme that promotes trust, calm, and tranquility. Whereas templates dedicated to design are far more artistic, colorful, and fancy.

Read up on design basics if you’re not already familiar and make some informed decisions.

Needed functionality

Here we arrive at the really important stuff. What do you absolutelyneed your website to do? If you’re opening an online store, then you’ll need a usable system for product imports and exports, featured products on a slider, an opt-in form to gain new leads, and so much more. If you’re web presence is all about event promotion, then you’ll need a calendar function. Do you need to interact with your visitors? Then you’ll have to have sections for them to comment on your content, live chat boxes, etc.

All of your WP template’s needed functionality is completely determined by your personal needs, so carefully consider what you want and need from your theme.

Flexibility

Finally, you want your WP theme to be flexible. The World Wide Web is constantly in flux, and so are expectations regarding webpages. It shouldn’t have to be a problem to alter or edit according to your shifting priorities. For example, you should be able to change the color of a banner or background without much trouble. You don’t want to be buried underneath lines of complex code for the simplest of aesthetic choices.

Nor should it be an issue to add widgets/plugins as you see fit. Sometimes the addition of certain plugins can slow a website down or seriously hinder some vital parts of its functionality. If this is going to be the case for your chosen template, then you’ll want to know up front. The idea is to look for seamless backend editing.

These are just a few of the concerns you’ll want to look out for when choosing the perfect theme. If you’re ready to begin browsing, then take a look at some of the powerfully functional premium templates here.