11 Ways SEO is Changing in 2015 and Beyond

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As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics.

It’s a cycle that has been going on for years, and 2016 will be no different. New WordPress tips and SEO best practices will start emerging, but I’m here to give you the inside scoop now instead of later. Continue reading “11 Ways SEO is Changing in 2015 and Beyond”

6 Ways to Be Productive This Summer

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The inevitable slow-down that is often associated with the summer months is upon us. School is out, the heat is in full swing, and summer vacations are on everyone’s mind. The high temperatures of the summer months may leave you with low energy levels at the office as you fantasize about relaxing at the beach, kicking back and sipping on a mai tai, and wanting to be anywhere but the work place. Don’t let the summer daze bog you down! Use this time to be productive both in and out of the office. Continue reading “6 Ways to Be Productive This Summer”

4 Things We Learned During Small Business Week 2015

4 Things We Learned at the 5th Annual Small Business Week Event sponsored by Constant Contact

InMotion Hosting attended the 5th Annual Small Business Week put on by Constant Contact at Pasadena City College on May 13th, 2015. The event was organized by the Small Business Administration (SBA) with the Small Business Development Center (SBDC) as a primary sponsor.

The event brought together over 1,000 business owners, social media professionals, marketers and web designers and hosted them in small business workshops and keynote lectures orated by business leaders. InMotion Hosting had the opportunity to attend a variety of these workshops and lectures. A lot of them had some major similarities in the concepts that they shared in order to establish a successful business. Here are some business solutions that will help you promote your business and build a stronger customer following. Continue reading “4 Things We Learned During Small Business Week 2015”

Google’s ‘Mobilegeddon’: What You Need to Know for April 2015

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Google’s ‘Mobilegeddon’: What You Need to Know for April 2015 

Google’s primary purpose is to help you find what you’re looking for. It’s a simple enough business model, and they’ve done a great job sticking to their bread and butter throughout their ascent to the goliath of the internet as well as the highest-trafficked website in the world. And now, with the proliferation of mobile devices as an everyday necessity for the average consumer comes the truth that most of the internet and all its applications are being accessed increasingly by mobile devices and tablets. Continue reading “Google’s ‘Mobilegeddon’: What You Need to Know for April 2015”

Core Values: What does your business stand for?

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Core Values: What are they and why are they important for your business?

At the foundation of every business are the core values that develop the brand, culture, and vision of the company. These values serve as a framework for your company’s identity and a tool to set you apart from everyone else. To provide a consistent and focused work environment, it’s critical that the values you establish be strong, long-lasting, and integrated into every aspect of your company. Continue reading “Core Values: What does your business stand for?”

5 New Year’s Resolutions for Aspiring Entrepreneurs

October NewslsetterAs the final sentences of 2014 are being written, many are beginning to plan and outline the 2015 chapter of their book. The new year presents a clean slate, an opportunity to turn the page and change the narrative. While most resolutions include ramping up gym attendance, cutting back on the lattes and spending less time binge-watching Netflix, some people are looking to kick start, refine or expand their new businesses. While we can’t run next to you on the treadmill or monitor your caloric intake, we can give you a couple of recommendations on how to make sure the next chapter in your business’ story doesn’t become its epilogue. Below are 5 New Year’s resolutions for the aspiring entrepreneur. Continue reading “5 New Year’s Resolutions for Aspiring Entrepreneurs”