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Category Archives: Cool Tools

Gearing Up For The Holiday Season

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‘Tis the season to get your online store ready for the busiest time of the year. InMotion Hosting is giving you some important things to check off your holiday list to help your online store gear up for the season.

1. Participate in all the shopping days
The first important date to target is Black Friday, which lands on November 28th this year, with a lot of stores pre-releasing their deals to the public before the day even hits to help people avoid lines and traffic. Another one for local shops that have an online presence is Small Business Saturday, which takes place on November 29th this year and is the perfect time to include in-store and online promos. To top it off, before the big day of Christmas, you have Cyber Monday, which lands on December 1st.

Summary of major dates to target:

  • Black Friday – November 28th
  • Small Business (Saturday) – November 29th
  • Cyber Monday – December 1st

2. Get to the wallet first with a good first impression
You will want to start by figuring out which offers to push and when to push them. Typically, you will want the highest discounted offer to hit first before everyone runs dry on funds by the later targets like Cyber Monday. Adobe has shown in recent data that the deepest discounts will be given the Monday before Thanksgiving this year, and holiday shoppers are some of the savviest around, so keep that in mind when positioning your offers. The idea is to get to the wallet before others do or before it gets tapped out, so why not hit them with your best offer first before everyone of your competitors.

Check out the marketing data compiled by Adobe in their Holiday Predictions Report for 2014…

3. Use channels that you know are proven and brace for cart abandonment
Focus your efforts on outreach to the channels you know are revenue workhorses. For many online retailers, one of the largest engagement opportunities is email. For some, email may not be the primary workhorse and you may have a stronger audience in terms of revenue per visitor on Instagram or Facebook. But in either case, work your channels with both warm-up messaging and messaging on the day of the offer release. Another idea is to use multiple channels at once to get the synergy and hype going.

Make sure you also utilize remarketing via Google or Facebook for all lost prospects with discounted offers to return and finish the sale. With all that extra holiday traffic, you will surely want to build some solid audiences in your respective advertising networks that you can go back to. Unfortunately, an expected consequence of online store traffic is the dreaded cart abandonment.

vwo

Here are some of the key insights for cart abandonment gathered by the people at Virtual Website Optimizer from their recent 2014 eCommerce Survey:

  • “unexpected shipping cost is the biggest reason for cart abandonment among online shoppers.” (Simple fix: Addressed below with offering free shipping…)
  • “having to create a new user account is the second biggest reason for cart abandonment.” (Simple fix: Allow guest checkout or social login)
  • “shoppers say they will purchase products they left in their cart, if offered again at a discounted price.” (Simple fix: Offer cart abandonment emails with a dynamic discount coupon that expires certain days after their visit to prompt urgency)
  • “shoppers among 25-34 age group open to retargeting via discounts.” (Simple fix: addressed above with remarketing via Google or Facebook)

4. Develop your holiday editorial calendar
As aforementioned, you will want to have dates locked down on your calendar for when to start exposing people to your upcoming offer. Along with warming up before the offer goes live, you will want the hard dates that your offer will not only be marketed, but go live on your site.

exact

For more help with the top holiday dates and scheduling your calendar, check out ExactTarget’s 2014 Email Marketing Holiday Calendar here.

5. Go the extra mile on your holiday offer
Not only will you want to offer an exclusive, time-sensitive offer and in some cases flash sale on your site for the holiday, but you will also want to get creative and avoid the mundane percentage discount. You can offer free shipping at a certain purchase threshold with an added incentive such as free swag.

Regardless of the offer, you also want to make sure you make it easy to return items and possibly extend your return policy for items purchased within the holiday season like Best Buy.

bestbuy

6. Don’t forget about mobile!
Make sure everything looks good on mobile devices. We are now in the mobile-first era of online shopping. For this, you can test using your own device or devices, or utilize services like BrowserStack to test out your website on multiple devices (whether desktop or mobile) to make sure the experience is fluid and in unison across all modern-day platforms.

bs

For those that want to check their email offers on multiple platforms we recommend the following sites for email testing:

Data provided by emarketer shows that sales volume is continuing to grow year over year thanks to mcommerce, the “always-on commerce” in your pocket. With that being understood, we can not emphasize enough that your online store and marketing messaging have to work well with desktop, tablets and mobile devices. The advent of cashless systems like Apple Pay and Google Wallet will help streamline the mobile commerce experience, which will in turn make buying via mobile device more popular. So again, make sure you don’t miss the boat with your website and emails and disregard the user experience on mobile.

We hope these last minute tips will help you this holiday season on gearing up for more sales.

Best wishes on your holiday endeavors from us here at InMotion Hosting!

CPU Usage Graphs for Business Class Customers

Ever wondered how much CPU you use in a month? 24 hours? We are excited to announce an awesome new feature for our Business Class customers (Launch, Power & Pro accounts) that allows you to learn exactly how resource intensive your website is.

To access your usage graph, simply select “Resource Usage,” in the Logs section of cPanel.

To access your usage graph, simply select “Resource Usage,” in the Logs section of cPanel.

This feature will be enabled in mid April. To learn about your CPU usage, simply click “Resource Usage” in the advanced settings section of your cPanel and the graphs will populate.

 

An example of a shared CPU usage graph.

An example of a shared CPU usage graph.

This tool can assist you in determining when you may need to upgrade your server to a VPS. As always, if you need help understanding your usage graph, our support representatives are standing by 24×7.

Jeff Bishop is a Product Manager at InMotion Hosting. He has worked on building out InMotion Hosting’s product offerings including Web DesignPremier SupportDomain ConciergeCommercial Class Dedicated Servers and more. In the future he will be working on new and improved VPS packages, server clustering and more! When Jeff isn’t busy being a nerd at work he likes to hike at Runyon Canyon in Los Angeles and go bar hopping.

moodle admin

Installing Moodle Using Softaculous

Moodle, an acronym for Modular Object-Oriented Dynamic Learning Environment, is an open source suite of software tools that is designed for those who wish to create educational courses or web pages that have a more natural and organic method of learning and teaching. Appropriate for use on Windows, Apple and Linux operating systems, Moodle software allows for complete customization and changing of base code to meet the exact needs of the programmer and educator.

Moodle can be easily installed via the cPanel with the program Softaculous.

First, sign into your cPanel and get Softaculous up and running.

softaculous cpanel

Once you have the program running, locate the Educational tab in the left-hand sidebar and select Moodle.

educationalCMSinstall

A window that has the option to install Moodle
should appear.

Once installation is selected a window with a series of question prompts will appear. Fill these boxes in, choosing the name you want for your main file directory.

In Directory:
The directory is relative to your domain and should not exist. e.g. To install at http://mydomain/dir/ just type dir. To install only in http://mydomain/ leave this empty.

 

This is also where you will set the parameters for your site. Here you choose the type of encryption and security you want. This is also where you will set up an administrative log in that provides access to all elements of the program. You will need to select a user name and a very strong password.

installmoodle

You can choose to have a copy of successful installation confirmation emailed to you, if you wish to have additional copies of this information, at this point in the process.

Once this information has been filled in, select Install at the bottom of the window.

Common Errors

Hopefully the installation should run smoothly. But Moodle is a dynamic platform that requires some up-to-date features of the latest PHP server software. If you get a message like this:

thePHPversionislessthantherequired

The following errors were found :

  • The PHP Version is less than the required 5.3.2

howtocheckyourphpversionSimply check with your host provider that your server is running the required version of PHP to get Moodle up and running. You can check this in cPanel yourself by looking at the left-hand sidebar. If you have a VPS or dedicated server, this is something you can upgrade quite easily for yourself to fix the problem.

 

When the installation is complete, you should receive a confirmation message. If you chose to have one emailed, you should also receive that shortly after the completion of your installation.

With Softaculous, installing Moodle is as easy as a few simple clicks and providing a few pieces of basic information. That is all it takes to install a powerful suite of software tools that allows programmers, developers and educators to work together to create new types of learning and educational modules that use a revolutionary way of teaching.

Moodle Back-end

moodleadmin

Moodle provides a powerful suite of tools that allows for complete customization to meet the exact needs of the developers and educators. Free, open source software tools such as Moodle allow for easy access to powerful technologies that can be tailored to meet individual needs. Moodle works across the main operating systems and is free to use and manipulate to the needs of one’s site or educational program.

web behavior

Consumer Driven Web Trends, Predictions for 2013

In a previous post on “Online Research Methods” I demonstrated some of the research techniques available to SEOs, writers, marketing experts and big data analysts. During my own research on web trends I have made some interesting discoveries that can help you learn about upcoming web search behavior related to your own niche.

I’d initially like to expand on use of the research methods I use from the original research method infographic. I have a personal interest in finding out what our own audience would love for me to write about, either through feedback, or understanding our audience demographic better. Taking a refreshing new look at where your audience comes from once in a while is a great exercise once in a while from a marketing standpoint.

First off I’d like to show you the “Google Trends” tool. There is a similar tool in Adwords that shows you a volume of search against certain keywords. The Adwords Keywords tool is insufficient for projecting trends for as there is no historical data. To ascertain what trends are breaking out, what is current, and relevancy to other behaviors that are following the same rate of change and seasonal behaviors, you’ll need the Google Trends tool.

Adwords Keywords tool is a great tool for scraping together a bucket list and finding which keywords present current opportunity for optimizing your site or advertising campaign. If you want to get down to the real nitty-gritty and find out why the opportunity exists, you need to find which opportunities are growing, plateauing, or falling.

Below is a graph I screenshot from the Google Trends tool. It has it’s own forecasting tool in it, and a bunch of related terms suggested for you to plug in and test out. I simply used search terms relevant to our audience taken from our popular posts and after a few permutations of related keywords. I found something that stood out as a rising trend that warranted further investigation. I’ve overlaid the trend graph with a the rough projection so you can see what caught my attention:

Out of all the interest in online web applications and and developer tools, the term “web apps” seems to show a distinct seasonal activity on top of a steadily increasing trend.

Clicking on the “web apps” tab gives us further segmented information on this activity. Google shows us not only is the term rapidly increasing in frequency of search but alongside it are many new breakout terms related to mobile devices. Note the mention of “android web apps”, and “web apps iphone“.

Where Is This Online Trend Behavior Coming From

Head on over to Google Correlate, which finds search patterns which correspond with real-world trends. Here we can see what consumer driving forces are behind online trends by matching search volume patterns. Search terms may not be related, but by comparing seasonal behaviors you can tie-in the effect of the real world events.

In the case of the search term of “web apps”, Google suggests that the behavior for “iphone web” closely matches all the smaller seasonal peaks and possibly sale periods. Google has in it’s algorithms a correlation coefficient called “r”. The closer the correlation coefficient is to 1, the less variance there is between two trending behaviors.

I will certainly be paying closer attention to iPhone developments and releases now, with a view to how they impact our mobile app behavior.

how much spend advertising

How Much to Spend Online Marketing [Infographic]

Earlier in the year, we conducted a survey of website owners and managers to understand their online business. We wanted to learn something about the real issues that online business owners face when making decisions about their online advertising budget. Is social media marketing really free? Is it an important investment? The feedback may surprise you! As much as 35% of website owners are not spending on any marketing or advertising at all.

I have made a few assumptions in deriving this research, and for those academics who want to qualify the number crunching, please write a comment for me, and I’ll see if I can follow up personally. Following is an infographic showing some key results. The survey is still open, so we can take another look later on to compare differences in people’s spending budgets in 2013.

Click to Zoom, Right click to download –>

small business spend online advertising
Creative Commons License
Survey Results Spend on Online Marketing by InMotion Hosting is licensed under a Creative Commons Attribution 3.0 Unported License.
Link to this article, share these results by copying the code below:

 

Demographics

We had 147 responders in June 2012. Our responders were prompted by our newsletters, and some social media feeds. The majority of the responders are therefore from our own customer base. Responders were divided into the amount they invested on their website hosting. Based on what they spend on web hosting, we have grouped the respondents by the type of hosting technology they use.

The ratios of groups sizes to one another seem to match patterns we see in our existing customer base. For example, more than half of the respondents are on a shared hosting plan. A smaller proportion of the respondents use Virtual Private Servers. Finally the smallest group spend on the dedicated servers.

147 respondents is too small a sample to give an accurate assessment of spending on online advertising. However, it is a significant pool to start to see spending habits and determine the focus for the next set of research. Let’s get started!

Website owner community: What portion of website owners are currently marketing?

Out of all the respondents that showed an interest in marketing costs, only 65% of them reported they actually put their hands in their pocket and spent money on promoting themselves. The average spend amongst those that did budget for online promotion was a surprisingly meager $202 per month.

We segregated spending into three different categories.

  • Spending on online advertising This includes all forms of paid advertising including Facebook paid ads, Google Adwords and Display Networks.
  • Spending on SEO – or Search Engine Optimization. This includes text-brokering, paying for press releases, link building, CRM subscriptions and analysis tools.
  • Spending on Social Media. This includes monthly subscriptions to CRMs for social media management, automation and scheduled posts tools, multiple account management tools.

 

How much do website owners spend on online advertising?

# respondents Web Hosting Totals Facebook ads SERPs Ads Display Network
147 All WebHosting Plans $12,730 $1,370 $7,070 $4,290
82 Shared Hosting $3,920 $650 $1,810 $1,460
50 VPS Hosting $6,550 $660 $3,600 $2,290
15 Dedicated Hosting $2,260 $60 $60 $540
Creative Commons License
Survey Results Small Business Spend on Advertising by @JulianaPayson is licensed under a Creative Commons Attribution 3.0 Unported License.

Across 147 respondents,  $12,730 a month is being poured into advertising. More than half of this money is going directly into Google Adwords Search Advertising. Of course dividing these numbers up into average spending across each web hosting group reveals a general trend that can be seen in the infographic. The more hosting horsepower individuals are investing in, the more advertising dollars they are spending.

What is not shown on the graph though is something harder to explain: That out of our sample of respondents the biggest pool of spending are those in VPS hosting, attempting to draw in their traffic mainly through Search advertising.
One insight the survey results seem to offer, is that as websites progress up in resource requirements, advertising focus moves away from paid search listings, to banner advertising on display networks.

How much do website owners spend on SEO?

# respondents Web Hosting Totals SEO Tools PR SPIN CRM
147 All WebHosting Plans $5,390 $2,940 $1,110 $1,340
82 Shared Hosting $2,300 $1,290 $460 $550
50 VPS Hosting $1,960 $1,120 $450 $390
15 Dedicated Hosting $1,130 $530 $200 $400
Creative Commons License
Survey Results How Much Spending on SEO by @JulianaPayson is licensed under a Creative Commons Attribution 3.0 Unported License.

SEO spending is hard for people to quantify, so the questions were designed to prompt users into thinking about their spending habits.

Classic SEO spending comprises of subscriptions to SEOmoz analysis tools, and a lot of time backlinking and site restructuring. This represents the “SEO Tools” column. Next I have “PR Spin”, prompting individuals to admit to budgeting for text-brokering, press releases, or maybe even paid link-building services. Finally, and I think this is the most important for modern SEO, is the investment in CRM suites like Buzzstream for tracking those new webmaster to webmaster relationships and general business development.

The spending reports are not surprising. The biggest pool of spending is represented by those using Shared Hosting. These individuals are competing with other thousands of similar more established businesses. As the business becomes more steadfast and require more resources due to high traffic, they focus on more on embedding themselves into the web ecosystem using CRMs.

 

How much do website owners spend on Social Media?

# respondents Web Hosting Totals SMM Suites automation web 2.0 plugins
147 All WebHosting Plans $1,290 $430 $500 $360
82 Shared Hosting $440 $180 $150 $110
50 VPS Hosting $840 $240 $350 $250
15 Dedicated Hosting $10 $10 0 0
Creative Commons License
Survey Results Business Spend on Social Media by @JulianaPayson is licensed under a Creative Commons Attribution 3.0 Unported License.

Overall, Social Media tools receive less monetary commitment than any other form of online promotion. Even if you add in spending on Facebook promotions at an additional $1,370 across the board for all website groups, this total of $2,660 per month across our entire respondent pool represents a small amount of commitment.

This result was surprising. The importance of social media engagement for businesses is constantly over-hyped, yet here we have results that show it is the smallest portion of spending across the board by all online business.

Perhaps the general public opinion is that social media is free, and therefore should not be invested in. Our survey attempted to draw out any hours used and not accounted for by asking respondents what hours they spent doing online activities. There was simply not enough hours tallied up to draw any meaningful conclusion. There were not enough hours in any one category of activity to determine if site owners focus more on one job than another in marketing their websites.

One consistent fact across all responses, was that there is an even distribution of spending among all website owners. An average spend of less than $10 per person per month and no significant big spenders makes the social media marketing scene a steady outflow, but not an investment spend.

spritepad

Web Apps and Online Tools to Make a Designer’s Life Easy

Web design and development entails a huge variety of disciplines; from photo enhancement to code edits and having the tools to handle every possibility can become a  costly investment. However, there are a large number of free web development tools available  free for download or online, from photo editors to assimilated development applications that will help in the creation and design of a website. These are six free online web tools worth checking out, to assist your development suite of software.

Mockingbird

Mockingbird is a free web-based tool for creating and sharing wireframes. It has a simple, user-friendly interface that makes developing mockups of a website quick and easy. Users just drag and drop interface elements, rearrange and resize to create a perfectly balanced page. Add as many pages needed, then link them all together to share with cohorts, clients or friends to demonstrate how users may navigate the site. Once the mockup is complete, a link is generated that allows users to share with others, or an embedded code is created for the user’s website. Mockingbird is a lightweight tool with minimal features (i.e. there are no templates for guidance), but that makes it easy and quick to use.

Kuler

Created by Adobe, Kuler is a free web-hosted application for creating color theme inspiration and experimentation. Users can choose, modify, create, mix and match colors; creating their own color swatches with RGB and HEX codes. Save color swatch creations or download themes from thousands in the Kuler community. In addition, users generate a specific color palette based on an image or illustration selected from Flickr or uploaded. Not only is Kuler an integration of the Adobe Creative Suite but also it is accessible as a separate service in the browser and is available through a free app, Adobe AIR.

Pixlr

Pixlr is a free flash-based web application for mobile and desktop image tools and utilities. Since Pixlr has a Flash foundation, they are able to provide significant advantages over a HTLM5 base. If users have Flash 10 or higher any images used with Pixlr will not be available to the company or by anyone else. Currently users can choose from three applications in the Pixlr suite: Pixlr Editor (advanced), Pixlr Express (efficient) and Pixlr-o-matic (playful).

Gimp

In the world of web development, it is always necessary end up with some image editing. GIMP is an open source graphical editing software, who’s main comparison is Adobe Photoshop. While not technically a web app, it’s development is open source, which means it’s completely free whilst providing some of the advanced characteristics of it’s comparative paid software. Some would argue that Adobe Photoshop is an expensive software that doesn’t have the efficiency that Gimp does for simple graphical editing. By comparison Adobe has a cluttered working environment for advanced users, while Gimp’s User Interface is much stripped down. Gimp also has a super fast program and a lighter footprint than Adobe.

SpritePad

SpritePad is a free web-application that simplifies CSS sprites creations. Working directly in the browsers, users simply drag and drop images to the canvas and begin working to create unique CSS sprites. Each time an image is added, a CSS code snippet is created; users can move images, change options and the CSS style will automatically update. Users can also save time and space with the integrated auto-alignment function, one button automatically aligns all images.

Favicon and Apple Touch icon Generator
Newly Launched! Our own tool by InMotion Hosting, is a favicon generator that also creates the iTouch web icon. Now you can have your website bookmarked on any ipad, itouch, or iphone with it’s own icon!

want free content

Want Free Content To Help Develop Your Website?

We aren’t just a webhosting company. We want your websites to thrive and host valuable information to generate your online business. Are you stuck with ideas on how to flesh out your website and need a quick boost of content to keep your audience reading? Here are three great tips you can put into immediate use to get Google crawling and your visitor traffic sticking around.

1./ Infographics

Infographics are great because they encourage your visitors to engage and scroll around for longer to disseminate the information. There is no ranking penalization for duplicate content, and they are quick and easy space fillers. Great ways to stimulate discussion on your website is to present your own critique of the infograph. Not only is that original, but your insight gives the reader a deeper understanding of your abilities as a contractor. Infographics are also readily pinnable for free publicity via Pinterest.

Some free infographics by InMotion Hosting:

How to Research [Infographic]

Make Money Online [infographic]

20 minute SEO Audit

Where does your Website Live

WordPress Essentials by Industry

SMO Periodic Table App Map

HTML5 Cheat Sheets [Infographic]

2./ Web Freebies

Templates, icon sets, and anything your readers can download and come to you for recommendations. This saves them a search, and it also gets you bookmarked. Don’t forget to include videos as learning resource materials. Here are a few of our own you can share. I hope this also gives you ideas on what else you can host:

InMotion Hosting recommends these cool tools:

Social Media Tracker [Cool Tool]

eCommerce IconPack [Downloads]

Favicon & iTouch icon Generator

Facebook Cover Template [PSD Template]

Facebook Timeline Hack [PSD Template]

Let’s Explain Webhosting [Video]

Animate Google Plus [PSD Template]

3./ Guest Author content

It’s a well-known fact that getting valuable content contribution to your blog in exchange for a link can benefit both parties and strengthen your business relationships on the web…

Use our “How To Research Infographic” to find people on the internet to build solid online relationships. The exchange may be different for each and every website. As an example, I’ve embedded our upcoming blogroll to show where we look for contribution or exchange. If any of these articles apply to you, then please do reach out and place a comment on this blog. I’ll soon follow up and see what we can do for you!

Click here to add this document to your Google Docs:

You are free to use our content on your websites, critique it, and re-use it for personal or business use, all we require is a link back to our website. Simply copy and paste code below:

how-to-install-prestashop

How To Install Prestashop Using Softaculous In cPanel

In a previous article, I introduced you to what Softaculous was all about: A utility software in your control panel which automates the installation of website applications. Today I’m going to demonstrate how to install Prestashop, an eCommerce Content Management System. Below is a screenshot of the user view of the Prestashop shopping channel installed without any modification. You can see there is plenty of opportunity to optimize the template to your liking, and I was pleasantly surprised with the amount of documentation available through the back-end to help you.

So don’t be afraid! Not only is Prestashop an easy install made especially fast through Softaculous, but I’m glad to see a plethora of supporting documentation and templates to continue optimizing to your heart’s content.

I will guide you through my firsthand experience of installing Prestashop, including some little errors to be aware of and what they mean.

Preparation To Install Prestashop:

Make sure you have enough allocated MySQL databases. Depending on your hosting package, if you already have a CMS website like WordPress installed, you may need to check your available allocation. One install of Prestashop will take up one additional database if you have that in your allowance. You can check this under your cPanel left-hand sidebar for Database allowances.

Add a subdomain if you want to separate your shopping area from your main URL. For example, shop.domain.com. You can do this through cPanel in the Domains Module; select Subdomains, and complete the form prompts in the frame when you click through.

How To Install Prestashop:

In your cPanel, open Softaculous, which you’ll find in the Software/Services module near the bottom.

In Softaculous, select the Prestashop application. Prestashop is one of the more popular applications, so it will likely appear in the homepage of your Softaculous. In case you don’t recognize their logo, it should also be filed from the left-hand sidebar of categories under eCommerce.

Once you click Install, you’ll be prompted with a single page input form. Check each form field. Make sure you check where you want Prestashop installed; it will give you subdomain or folder options. You do not need to create a folder, Softaculous will create one for you if you choose. Make sure you update your Admin Account settings to your correct email.

Now Let The Self-Install Commence:

If you tried and failed once, Softaculous will prompt you with a list of existing files that are duplicated with the following error message:

“Installation cannot proceed because the following files already exist in the target folder :”

Simply scroll to the end of the list of files, and check the box that says “Overwrite Files.”

It is likely that your first attempt to install may have failed if you didn’t have any remaining MySQL database allocation. If this is the case, you will see “The MySQL databases could not be selected” come up as an error message.

Hopefully the installation should go smoothly and all within 4 minutes. Softaculous will display a completion message and send you an email of your installation notes.

How To Administrate Prestashop:

To access your “Back Office,” go to yourdomain.com/admin123 as prompted by your Softaculous installation notes. Upon your first visit to the back-end, Prestashop will prompt you to change folder names for security reasons. To do this, leave the Softaculous application and return to cPanel Home; then go to your File Manager in your cPanel, which is located under the File module.

Once in the File Manager, finding the correct file is easy under the visual folder tree. Renaming a folder is as simple as right-clicking to bring up a drop down menu.

Your new Prestashop install should now give you “Back Office” access with these momentary security precautions in place. Simply go to yourdomain.com/admin123XXX, and upon completing the password prompts you will now have access to the Prestashop admin:

That’s it! You’re done. The back-end access is full of intuitive modules to add and navigate around. Honestly speaking, it probably would have taken you longer to read this article than complete the install itself! I managed to run through this install myself in just about 10 minutes with Softaculous and cPanel running. It’s more likely that you’ll manage a smooth install without bumping into any database errors as long as you follow the checkpoints I made at the beginning.

what is research

#IMHhangout | How to Research [Infographic]

Click this Image to Circle us and join our hangout! Wednesdays 2pm-3pm PST Western Time. November 14 2012

Live #IMHhangout recording can be watched at the end of this post!

Right Click to view full size
How To Research

Creative Commons License
How to Research Infographic by InMotion Web Hosting is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Copy HTML Code To Share the Research Methods Infographic On Your Website

Our discussion channel for webmasters, is a live Q+A is a broadcast via Google Hangouts supported with a live twitter chat stream via #IMHhangout.

Is it a national and social problem that people don’t know how to research?. Social networks have allowed the majority of us to believe information is readily available. Take a look at Yahoo! Answers; these questions are easily searchable via Google, Bing, or any search engine. Type a question in on Yahoo’s homepage search bar and find a solution. Google’s interactive searchbar even does math and conversions for you. The skill itself of “Research” has become diluted in it’s meaning.

Today I’m exposing a range of web 2.0 research tools you’ve probably never heard of. This world of online data is important for small business, website owners, college students, interviewees, and analysts. The format is going to be a fairly open forum for debate, opinions, and shared experience, here are the guide questions to stimulate your thoughts.

Questions to follow a round of introductions: I’ve prepared a couple of handouts for you to keep track of in this huge subject!

  1. Introduce yourself!  #students #writers #smallbusiness #webpro
  2. What are your favorite Web 2.0 research tools: #analytics #trends #adwords
  3. What in the past helped you learn the importance of research? #college #competition
  4. Are there any research methods missing from our flow chart?


Creative Commons License
Click to open the supporting notes document here! This is provided as a Google Document to allow printing and sharing. Feel free to do so!

How to Research Notes by WordPress Hosting is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

 

How to Find the #IMHhangout

  • Look for our Custum URL [or click here]: google.com / +inmotionhosting
  • Type ‘InMotion Hosting‘ into google plus search to find our brand profile page. On your mobile device you have to do this through ‘people‘ [not circles] profile search to view our page profile.
  • Do a hard refresh [hold down shift + refresh] near broadcast time to make sure our google plus page refreshes and shows you the invitation to ‘join hangout

Our Hangouts are LIVE and recorded. As such you will be prompted to give permission to be recorded upon joining the hangout. Since the hangout is recorded, it is not an open public forum. Attendance is by invitation only, which you will receive once adding us on Google plus. We cannot issue invitations to those not already in our circles.

We are aware some of you get messages like this when accessing from your mobile device:

“This hangout is not currently supported on this device” In the mean time the only suggestion I have is to leave the G+ app, and restart it if you see this message come up. Even so, please don’t let this hold you back! We value your input through the TweetChat hashtag, make sure you tag your conversation with #IMHhangout so that everyone in the community can see your voice!

Keep an eye on this blog page as details get added to see who’s joining in! We are looking forward to giving you all a spot here in the live broadcast – so make sure you jump in

Circle us!

@InMotionHosting #IMHhangout will be hosted by @JulianaPayson.

Our team to welcome you and help you in the live chat are:

@AnieA203 – Our in-house Graphic Designer, will be scanning our Tweetchat

@IMH_Affiliate – Our Affiliate Manager, will be keeping a deft eye on G+ and hopefully making sure you can jump in.

@Maria_InMotion – Our SEO and Partner Specialist will be watching out for people on Facebook to make sure you get a mention.

A previous hashtracking report shows that we had over 127,000 impressions on #IMHhangout!

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Introduction to Softaculous & cPanel

Our recent offering of the software “Softaculous” has probably left many of you wondering  what it is and how can it help you. Softaculous is a utility application within your cPanel used to help develop your  websites. It’s an auto installer program that comes with over 278 useful scripts and 1000 PHP Classes, any of which can be installed in just one step. In simpler terms, it’s a one-step method of installing useful apps, eCommerce solutions and CMSs to your website.

I’m going to demonstrate just how easy it is to use and how it can be a time saver for any inexperienced user. This newly featured software, which is provided for all of our cPanel hosting customers, makes building a website almost instantaneous.

Look under the “Software/Services” section  that appears towards the bottom of your cPanel. I’ve highlighted it’s icon below:

Opening up Softaculous gives you a beautiful Ajax powered dynamic menu, where options reveal as you rollover. Further ratings and descriptions expand when you hover over them. In addition, dynamic descriptions that reveal without you clicking through help you determine what will fit your preferences without leaving the screen and needlessly reloading a new page to investigate. Needless to say, it doesn’t take long to work out how to navigate Softaculous. It lives up to it’s hype and really offers one-step installs. After selecting one of the applications, you will need to fill out one set of fields for administration, and then the utility software takes care of the rest.

In the next introduction to Softaculous, I’ll be focusing in on specific installs. Why don’t you visit your cPanel login now and take a look around. You might find some website applications that are really worth investigating to add further usability or customer value to your website.