As an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers.
The agency immediately began search campaigns with Google AdWords and Bing Ads. Through the implementation of some new SEM strategies and high-value features, the agency helped Mountaineer Brand bring in 1,700 percent more “bearded” leads. And, on the Bing Network alone, Mountaineer brand saw a 1,500% ad spend increase, 2,300% revenue increase and 1,700% conversion increase.
Continue reading “5 Tips For Bing Ads Ecommerce Advertisers”
Social media has been used by businesses for a long time. Nowadays, it is hard to find a business that has not shown its presence on social media. Businesses mainly use it for marketing and to advertise the business. However, not all business owners know how to manage their social media fronts. These are some of the mistakes they make while using social media in business. Continue reading “Social Media Mistakes Made by Business Owners”
Emailing leads and your current customer base can serve as one of the key strengths in your ongoing marketing efforts. As Daniel Newman pointed out less than a year ago, “Email is definitely NOT dead.”
According to references made in the same article, an overwhelming percentage (over 70%) of surveyed adults in the U.S. expressed that they prefer being contacted by companies via email – and even more stated that they appreciate getting promotional emails from businesses that they use.
Clearly, emailing consumers is still a highly viable practice that enables businesses to cater to the preferences of their customers. When you can respect such a preference and empower your client base – all while marketing your brand and build web traffic – the end result should be favorable for all involved.
However, you must keep one crucial detail in mind when you’re developing your email campaign: While email marketing is a vital aspect of reaching out and staying connected to customers, it only works when you’re doing it right. If you’re relying on the same techniques that countless other businesses and individuals (including spammers) use, you will likely find that the majority of your emails go unopened (and thus, unseen and unanswered by your target audience). Instead of repeating the mistakes of many marketers who may have already irritated some of the same customers you wish to reach, you might avoid some of the least effective email practices and save yourself much time and energy.
1. You Aren’t Asking for Permission
In the same way that millions of people loathe being approached via cold call by telemarketers, they may be apt to ignore “cold” emails and send them straight to the spam folder. Think about how many spam emails you are sent on a regular basis; do you open most of them? As numerous computer security professionals will assert, uninvited emails are some of the worst sources for fraud and phishing scams – and the word has long been out that clicking on the links in such emails (or even clicking on that type of email itself) could expose a computer network or single-unit PC to various sorts of harmful malware. You can also get into legal trouble if you send emails without the expressed consent of the recipients, so be sure that you’re contacting only those who want to receive your emails.
You might utilize several methods in order to secure permission to send your intended audience emails. Here are just a few that plenty of marketers have found to be effective: Continue reading “Why No One Opens Your Email: 5 Email Marketing Tips for Small Business Owners”
The internet is playing an increasingly prominent role in commerce, and research shows that digital interactions influenced retail sales to the tune of in 2015. This number will only go up, but what does this mean for your business?
According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. So much attention is paid to driving traffic, to getting attention, that what really matters – getting people to convert – is ignored.
If you have a website, boosting sales is no rocket science. In fact, simple little tweaks – that can sometimes take minutes to implement – can double your revenue. Here are 5 little tweaks you can implement today that are proven to give you a sales boost: Continue reading “5 Little Tweaks to Boost Sales from Your Website”
There are some advantages with providing web hosting to 100,000+ customers over the past 15 years. As small business owners ourselves once, we sought out to create a web hosting company that speak TRULY to those looking to create a solid website that represents the the digital home to their brand.
We’ve seen websites created that have grown from our lowest plan on a shared server, to reaching the need to use a dedicated server. We are proud of this growth – and our customers are happy that we haven’t given up on them throughout their journey.
Throughout those 15 years, we’ve gathered a checklist of processes that, if followed, help keep you and your business website fresh, relevant and optimized. Continue reading “Business Startup Checklist”
I’ve got some good news and some bad news…
The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come…now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.
The good news is that there is a tried and true framework for developing a content plan to ensure that your site can attract qualified visitors and will engage those most likely to become customers.
In this post I’ll share this framework to help you evaluate your business and customers, and develop a strategic content plan to help you meet the needs of your target market, and in turn your own business objectives.
4 Steps to Building a Successful Content Plan
The following steps walk you through a research oriented planning process designed to build a content plan based on the needs of your target market. Rather than the usual brochureware and marketing speak we are aiming here to develop content that answers questions and helps potential customers reach a decision to buy from you. By the time you’re through with this process, you will have created a content plan designed to attract and convert the most qualified visitors to your website.
Step 1: Define the Buying Cycle in Your Business
Your business’ buying cycle in the simplest sense is the journey your customers follow in order to buy a product or service. The customer journey will be different for different industries, longer or shorter depending on the nature of the product. Generally speaking however, a buying cycle follows this basic process…
The breakdown itself is simple enough to understand, the question here is what does the buying cycle in your business mean for content? Let’s take a look at the buying cycle from both a customer’s and content strategist’s perspective to tackle each stage head on.
Continue reading “How to Build a Content Plan for Your Website”
As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics.
It’s a cycle that has been going on for years, and 2016 will be no different. New WordPress tips and SEO best practices will start emerging, but I’m here to give you the inside scoop now instead of later.
11 Emerging SEO Trends for 2016
Google is a business like any other, they just happen to be one of the largest businesses in the world. Everyone that uses their service is a customer to them, so it’s only natural for them to constantly pursue a better experience for their users.
As you read these eleven upcoming SEO changes, keep the words user experience at the forefront of your mind. You’ll find that all of these changes make sense when viewed through that lens.
Continue reading “11 Ways SEO is Changing in 2015 and Beyond”
Finding the right host for your website is time consuming at best, and frustrating at worst. Kick back and relax this Labor Day. InMotion Hosting is having its annual Labor Day Promotion starting September 4th – 14th. All products will be offered at an even more affordable price! You’ve done a lot of hard work, we’re here to support you and make it as easy as possible to get online.
Step 1) Choose your domain
Step 2) Select the hosting plan that’s right for you
- Don’t know where to start? Our award winning, 100% U.S. based customer service is here for you. Call or chat with us to figure out what the best options are for anything you need to host online.
Step 3) Let us build your website
- Don’t know how to code? Trouble with web design? Our team is ready to custom design and code your website on the WordPress platform. We’ll make sure our designs capture your business vision.
We are proud to support the American Labor force. All of our products are backed with our award winning, 100% U.S. based Tech Support.
Don’t miss out on this limited time, Labor Day promotion. Check out our Press Release Here.
You started your very own business; congratulations! Now that you’re a business owner, have you ever wondered about the possibilities for advancing your business online? This article will walk you through the essentials necessary to growing your business online.
3 Major Components of a Website
First thing’s first: Does your business have an online presence? Having a website allows your customers to easily find you by putting information about your business online. If you have merchandise, creating an online store will allow you to sell to them online as well!
- Secure a domain name: Your domain name is a reflection of your business. Branding is important so create one as relevant to your business as possible.
- Find a hosting company: A good hosting company is integral to operating your business online. Find a host that can meet your business’ needs and is capable of scaling with the growth of your online presence.
- Build your website: The look and feel of your website is also important. There are several options available if you are inexperienced with creating a website from scratch. WordPress is a good starter platform to use and also includes free templates that you can customize yourself. If you don’t want to build it yourself, there are numerous options available to you online.
- One is to have a web-design professional custom craft a website exactly as you want it. Feel free to check out our web design options here.
- Another would be learning how to create a blog from scratch using the easy step-by-step tutorial from one of our partners How To Start A Blog 101.
5 Important Considerations:
You will need to increase visibility in order to use your new website as an asset to drive traffic to your business.
- Responsive: Is your website optimized to be viewed on any screen? With the rise of mobile search traffic, Google has included mobile-friendliness as a criteria for ranking websites viewed on mobile browsers, making it very important to have a version of your website be responsive on a mobile device.
- SEO: Search engine optimization (SEO) is making the content on your website refined so that search engines like Google can find you easily to show a potential customer’s search query. SEO is important to ensure that when people use keywords relevant to the services you offer, that you become one of the top search results.
- Check out this article for more information about boosting your SEO here.
- Updates: Once you have your website up, you need to maintain it by providing fresh content for your customers. Keeping things new will have them coming back for more. Find a comfortable cadence that you can maintain and update it to showcase new products, deals, or incentives.
- User Experience: Have your friends and family go through your website and try to purchase or request services. Are there any hiccups or roadblocks in the process? Have them QA the content for flow and if any questions are going unanswered.Analyzing and making changes to this can help reduce bounce rates and shopping cart abandonments.
- Competition: Look to your competitors and check out what their process is like. Pay attention to where their services lack so that you can make improvements onto your page accordingly.
4 Marketing Techniques to Start Today
Now that you have a fully functioning website that has online visibility to your customers, the next step is marketing your business.
- Target Customers: Make sure that you don’t wait for visitors to just come to you. Actively look for an audience that may be interested in your products and services. Develop an audience and demographic you want to target. All social media platforms have statistics, as well as Google keyword planner. Do some research on what your customers are looking for using their tools.
- Network: Make connections with people relevant to your business and industry. A large network can help you expand both your business and your potential customer reach. This will also bolster your company’s brand identity. LinkedIN is a good resource to meet industry professionals.
- Email Campaigns: Capturing an email is just as important as capturing a sale. Emails can build a refined and targeted list of people that are genuinely interested in your product or service. Emails can be used to send your customers updates on new items they might be interested in, upcoming sales, or even just a thank you coupon code for their next visit. Give your customers an incentive to keep coming back! Use tools like Constant Contact or MailChimp integrations.
- Advertise: Want more people to know who your business is and what it offers? Find advertising opportunities where people with relevant interest can learn more about your business. Google AdWords is a great place to start.
3 Crucial Customer Support Responsibilities
Finally, you want to ensure your company upholds a high-quality of service to keep your customers satisfied and coming back. This may seem “obvious” but don’t let the obvious fool you. Countless businesses lose sight of customer service as their business grows. Here are the best ways to stay engaged with your customers:
- “Oh, the Humanity!”: Let your customers know that your business is run by real people that care about them. When your customers love your business, not only will they be returning customers, but they will also recommend you to people they know, enhancing both your brand and customer base.
- Customer Feedback: Give your customers an opportunity to review your business. Ask for and welcome consumer feedback. This information can be very valuable in figuring out pain points of your customers as well as ways to improve your business and stay competitive. When you make changes to improve their experience, your customers will love you for it!
- Customer Support: When your business doesn’t offer customer support, your consumers are left in the dark to figure out everything themselves. If they can’t figure it out they may never want to return to your business. Support is essential to the post-consumer journey and can give your customers the confidence to buy your product, knowing that help is available.
Following this guide will have you well on your way towards a healthy and successful online business!