5 Things to Consider When Choosing a Domain for Your Website

When first setting up any website, one of the hardest — but most important — things to decide is what to call it. Your website’s domain will play a big role in defining your brand’s image, search optimization, “buzz-worthiness,” and more. Unique domains are becoming increasingly scarce commodities as thousands of new sites come online each year. With millions of websites already vying for real estate on the web, and each with a distinct domain name, finding the perfect thing to call your site is now more important than ever. Continue reading “5 Things to Consider When Choosing a Domain for Your Website”

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What is G Suite and Why Should I Consider Using It?

Are you looking for one of the most feature-rich and user-friendly solutions on the web that combines email, cloud storage, productivity software, calendars, and more? Do you hear people talking about how great they think Google’s products are and find yourself wondering what G Suite (formerly known as “Google Apps”) is? Continue reading “What is G Suite and Why Should I Consider Using It?”

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5 Tips For Bing Ads Ecommerce Advertisers

Bing AdsAs an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers.

The agency immediately began search campaigns with Google AdWords and Bing Ads. Through the implementation of some new SEM strategies and high-value features, the agency helped Mountaineer Brand bring in 1,700 percent more “bearded” leads. And, on the Bing Network alone, Mountaineer brand saw a 1,500% ad spend increase, 2,300% revenue increase and 1,700% conversion increase.
Continue reading “5 Tips For Bing Ads Ecommerce Advertisers”

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Social Media Mistakes Made by Business Owners

social media

Social media has been used by businesses for a long time. Nowadays, it is hard to find a business that has not shown its presence on social media. Businesses mainly use it for marketing and to advertise the business. However, not all business owners know how to manage their social media fronts. These are some of the mistakes they make while using social media in business. Continue reading “Social Media Mistakes Made by Business Owners”

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5 Little Tweaks to Boost Sales from Your Website

The internet is playing an increasingly prominent role in commerce, and research shows that digital interactions influenced retail sales to the tune of in 2015. This number will only go up, but what does this mean for your business?

According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. So much attention is paid to driving traffic, to getting attention, that what really matters – getting people to convert – is ignored.

If you have a website, boosting sales is no rocket science. In fact, simple little tweaks – that can sometimes take minutes to implement – can double your revenue. Here are 5 little tweaks you can implement today that are proven to give you a sales boost: Continue reading “5 Little Tweaks to Boost Sales from Your Website”

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Business Startup Checklist

checklistThere are some advantages with providing web hosting to 100,000+ customers over the past 15 years. As small business owners ourselves once, we sought out to create a web hosting company that speak TRULY to those looking to create a solid website that represents the the digital home to their brand.

We’ve seen websites created that have grown from our lowest plan on a shared server, to reaching the need to use a dedicated server. We are proud of this growth – and our customers are happy that we haven’t given up on them throughout their journey.

Throughout those 15 years, we’ve gathered a checklist of processes that, if followed, help keep you and your business website fresh, relevant and optimized. Continue reading “Business Startup Checklist”

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How to Build a Content Plan for Your Website

I’ve got some good news and some bad news…

The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come…now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.

The good news is that there is a tried and true framework for developing a content plan to ensure that your site can attract qualified visitors and will engage those most likely to become customers.

In this post I’ll share this framework to help you evaluate your business and customers, and develop a strategic content plan to help you meet the needs of your target market, and in turn your own business objectives.

4 Steps to Building a Successful Content Plan

The following steps walk you through a research oriented planning process designed to build a content plan based on the needs of your target market. Rather than the usual brochureware and marketing speak we are aiming here to develop content that answers questions and helps potential customers reach a decision to buy from you. By the time you’re through with this process, you will have created a content plan designed to attract and convert the most qualified visitors to your website.

Step 1: Define the Buying Cycle in Your Business

Your business’ buying cycle in the simplest sense is the journey your customers follow in order to buy a product or service. The customer journey will be different for different industries, longer or shorter depending on the nature of the product. Generally speaking however, a buying cycle follows this basic process…

buying-cycle

The breakdown itself is simple enough to understand, the question here is what does the buying cycle in your business mean for content? Let’s take a look at the buying cycle from both a customer’s and content strategist’s perspective to tackle each stage head on.

Continue reading “How to Build a Content Plan for Your Website”

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11 Ways SEO is Changing in 2015 and Beyond

seo-in-2016

As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics.

It’s a cycle that has been going on for years, and 2016 will be no different. New WordPress tips and SEO best practices will start emerging, but I’m here to give you the inside scoop now instead of later.

11 Emerging SEO Trends for 2016

 Google is a business like any other, they just happen to be one of the largest businesses in the world. Everyone that uses their service is a customer to them, so it’s only natural for them to constantly pursue a better experience for their users.

As you read these eleven upcoming SEO changes, keep the words user experience at the forefront of your mind. You’ll find that all of these changes make sense when viewed through that lens.

Continue reading “11 Ways SEO is Changing in 2015 and Beyond”

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Cyber Security Awareness: Are you and your website protected?

cybersecurityarticleInternet security has always been a major concern for businesses and website owners. In today’s online world, these threats are becoming more and more widespread and diverse in nature. With so many attack vectors and vulnerabilities being discovered daily, it’s more important than ever that you keep a close eye on potential security risks. In this article, we’ll go over some of the best practices you can employ to keep yourself and your website protected.

Protect Yourself
On the local level, individuals should ensure they are running all of the latest up-to-date software versions and actively updating your virus protection definitions. It’s always a good idea to change your passwords regularly, use stronger passwords, and never store them anywhere in plain-text. There are several password management applications out there that use encryption methods against your master password database which will make it very difficult to decrypt should the database fall into the wrong hands. An example is KeePass, a free open-source password manager  that uses the best, and most secure encryption algorithms.

Continue reading “Cyber Security Awareness: Are you and your website protected?”

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