How Creating Websites Has Changed In The Last Ten Years

Let’s take a short trip down memory lane, back to 2006. Action movie fans were yelling “SPARTA!!!” after seeing the hit film 300. Google just purchased YouTube. And, you were probably rocking out to Justin Timberlake informing us of how he was going to bring “SexyBack.”

With the rapid developments of the Information Age, 2006 seems like ages ago. Nowhere is that more evident than in the web design industry.

For example, have a look at InMotion Hosting’s homepage back in 2006, vs. today in 2016.

 

Continue reading “How Creating Websites Has Changed In The Last Ten Years”

Why No One Opens Your Email: 5 Email Marketing Tips for Small Business Owners

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Emailing leads and your current customer base can serve as one of the key strengths in your ongoing marketing efforts. As Daniel Newman pointed out less than a year ago, “Email is definitely NOT dead.”

According to references made in the same article, an overwhelming percentage (over 70%) of surveyed adults in the U.S. expressed that they prefer being contacted by companies via email – and even more stated that they appreciate getting promotional emails from businesses that they use.

Clearly, emailing consumers is still a highly viable practice that enables businesses to cater to the preferences of their customers. When you can respect such a preference and empower your client base – all while marketing your brand and build web traffic – the end result should be favorable for all involved.

However, you must keep one crucial detail in mind when you’re developing your email campaign: While email marketing is a vital aspect of reaching out and staying connected to customers, it only works when you’re doing it right. If you’re relying on the same techniques that countless other businesses and individuals (including spammers) use, you will likely find that the majority of your emails go unopened (and thus, unseen and unanswered by your target audience). Instead of repeating the mistakes of many marketers who may have already irritated some of the same customers you wish to reach, you might avoid some of the least effective email practices and save yourself much time and energy.

1. You Aren’t Asking for Permission

In the same way that millions of people loathe being approached via cold call by telemarketers, they may be apt to ignore “cold” emails and send them straight to the spam folder. Think about how many spam emails you are sent on a regular basis; do you open most of them? As numerous computer security professionals will assert, uninvited emails are some of the worst sources for fraud and phishing scams – and the word has long been out that clicking on the links in such emails (or even clicking on that type of email itself) could expose a computer network or single-unit PC to various sorts of harmful malware. You can also get into legal trouble if you send emails without the expressed consent of the recipients, so be sure that you’re contacting only those who want to receive your emails.

You might utilize several methods in order to secure permission to send your intended audience emails. Here are just a few that plenty of marketers have found to be effective:  Continue reading “Why No One Opens Your Email: 5 Email Marketing Tips for Small Business Owners”

Need a pint? So do 30 million people. #MissingType

We are of course talking about that golden liquid – no, not beer. The liquid (technically plasma) of life: BLOOD!

Maybe you have donated this year, or maybe you’ve just thought about donating. But did you know that in the United States there are 30 million people daily that need blood. That’s nearly 1/6 of our population!

A British marketing company has taken initiative to combat the risk of running out of blood.  NHS Blood and Transplant started the #MissingType campaign to increase blood donations in the United Kingdom. Their campaign saw an increase of 30,000 new donors for the UK, and this year companies such as Microsoft, Samsung, and even cities like Amsterdam and Bondi Beach are taking part.

We all know the importance of a blood donations, but might not donate as often as we can. But, the thing is… there is a global shortage of blood. With a growing global population, more medical innovations such as heart and organ transplants – blood is becoming increasingly sought after to exact the type of medical breakthroughs and procedures that have helped heal millions of lives. Continue reading “Need a pint? So do 30 million people. #MissingType”

Business Startup Checklist

checklistThere are some advantages with providing web hosting to 100,000+ customers over the past 15 years. As small business owners ourselves once, we sought out to create a web hosting company that speak TRULY to those looking to create a solid website that represents the the digital home to their brand.

We’ve seen websites created that have grown from our lowest plan on a shared server, to reaching the need to use a dedicated server. We are proud of this growth – and our customers are happy that we haven’t given up on them throughout their journey.

Throughout those 15 years, we’ve gathered a checklist of processes that, if followed, help keep you and your business website fresh, relevant and optimized. Continue reading “Business Startup Checklist”

100+ Highly Effective Tools to Help Run your Business in the New Year

Are you a hard worker? Do you work your 8-5 job every day and ever get to a point where you say, “I wish there was an easier way to do this!” Perhaps you get along in a project that WAS easy, but then as the week goes on, the project becomes more complex with more team members and work added. Then you find yourself working so hard that you can’t afford to work “smart.” You lose efficiency, and think that the long hours and lost time you had for lunch are symptoms of success. Maybe they are. But right now – they mean that you are barely making the deadline, and losing your sanity to boot.

A website is the realization of your idea. We don’t live in an age where you have to ask permission, apply for a permit, find venture funding, or look for a board of investors for your idea before you start your journey to bring an idea to fruition.

InMotion Hosting understands that all businesses seek out efficiency when starting out. Most are so busy doing what they can to market themselves and stay afloat that organizing themselves, or making a process more efficient is far from the availability to accomplish at that very moment. We understand because we’re the premium business web hosting service on the net, and we know business!

InMotion Hosting has compiled a list of resources and tools for small businesses, entrepreneurs, startups, and freelancers. Even if you’re none of those things, we know you’ll value these tools that include Data Science for Businesses, Email Marketing Tools, Online Business courses, Project Management Tools, Free Stock Photography, and much more! Access to these tools requires nothing but a click of the button below. We won’t ask anything of you, except that you succeed in your endeavors! Good Luck!

 

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What is Reseller Hosting [ infographic ]

With InMotion Hosting, you’ll never feel like you don’t know something about one of our products. That’s why we believe that before you sign on with the #1 support provider in the web-hosting industry, you should be confident in what you’re buying. Check out our infographic below, and once you’re confident about our Reseller Hosting product,  you can start on your own reseller journey!

What is Reseller Hosting [ infographic]

Now that you know what Reseller Hosting is all about and the 7 steps it takes to succeed as a reseller, start step #1 by signing up with the best Reseller Hosting provider:                                                                                                                                                                                                                                                                                                     Capture

 

The 8 Minute Promotion

The 8 Minute Promotion

8 minutes is the amount of time it takes for the sunlight from the sun to reach the Earth. On the flip side, 8 minutes is also an important number to us, as that is the amount of time it takes to sign up your domain, and hosting to get your website online.

Soon (and by soon we mean June 21st) the official day of Summer will be upon us. Pagans used to call this day “Midsummer,” and even Shakespeare took the celestial event as a name for one of his plays with “A Midsummer’s Night Dream.” It’s a special time of the year, and we want to celebrate it with you!

We want to know what YOU are doing on your website, your blog, or your online store to promote Summer.summer-special-icon

If you are an InMotion Hosting customer email us with your website, and a short description of how you’re using digital marketing to get more traffic, or get more sales. Pictures or screen shots are a plus!




The winner of the most creative promotion, creative/graphic, or engaging social post will be featured on InMotion Hosting’s July newsletter. It’s a great way to promote your business, and it’s our way of saying thank you to you!

 

How to Get the Most out of Social Media Week 2015

Social Media Week is launching this June 8th to the 12th, and the shores of Santa Monica will be buzzing with hype as the whole week calls on the tech hub of Southern California to present its best and brightest in the field.

InMotion Hosting is only happy when you are. When your website grows, the happier you become and the harder we work to keep you growing and managing that growth. Just over the past 5 years, we’ve been proponents of social media. You should already know the importance of social media and how useful these platforms can be for you! Check out these resources to get familiar if you need a refresher:

We created ‘QuickTagger

How to use Twitter to Drive Traffic to your Website

Social Media Plugins for your Website

Using Social Media to Bring Traffic to your Site

Adding Social Media Buttons to your Website

And now it’s time to get back into the rink and find out the tech, trends and fresh ideas of social media. InMotion Hosting will be at Social Media Week 2015 because that’s where new innovations will be talked about – and where the trends of the industry by the industry leaders will be dictated.

We will be gathering data and intelligence and we’re not looking to keep it for ourselves.

If you want to get the most out of the week, follow us  sign up here and we’ll send you a comprehensive list of our notes from the event as well as any offers we hear of, and new tech that’s coming to market

Send me Social Media Week notes:

About Social Media Week
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.
Human connectivity is being reimagined and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.

4 Things We Learned During Small Business Week 2015

4 Things We Learned at the 5th Annual Small Business Week Event sponsored by Constant Contact

InMotion Hosting attended the 5th Annual Small Business Week put on by Constant Contact at Pasadena City College on May 13th, 2015. The event was organized by the Small Business Administration (SBA) with the Small Business Development Center (SBDC) as a primary sponsor.

The event brought together over 1,000 business owners, social media professionals, marketers and web designers and hosted them in small business workshops and keynote lectures orated by business leaders. InMotion Hosting had the opportunity to attend a variety of these workshops and lectures. A lot of them had some major similarities in the concepts that they shared in order to establish a successful business. Here are some business solutions that will help you promote your business and build a stronger customer following.

 

1) Email is Not dead!

Whoever started the rumor that “email is dead” must have had a marketing campaign go awry, because email is most definitely alive! Email addresses are the greatest asset that you can get at a conference – especially one that is tailored to small businesses or your specific industry. People opt in on their own volition because they’ve liked you (or what you’ve said) enough to offer you a way to keep in touch with them(i.e. they want to hear from you). Email addresses are free and nearly effortless to collect, and once you have enough people opt in to your email list – you’ll have yourself leads to contact in the event of a promotion. Email marketing can only be dead if you’re doing nothing with those email addresses.

Check out: E-mail marketing 101 

2) Be Useful to Your Customers

If you either have a business with a list of products or you’re looking to start your first business, always remember to ask yourself: What does this product solve? Products are popular to consumers because they are useful to consumers. Part of creating a successful business is bringing people onboard and then helping them become successful. Tesla Motors can’t sell a $100,000 car run by a battery if consumers didn’t want to save on gas. The same thing applies to SaaS platforms or web design. Sell useful products, but more than that, offer your customers information on how they can improve their business, their website, their product, and even themselves.

Check out319+ Site Hosting Tools You Can Have 

3) Say Thank You

When you have a consumer become your client, they essentially are the people who are proving that your business model works. Does this not invoke a feeling of gratitude in you? Sure, sure, they should be thankful for your product or service, but remember, they took the chance on your new service, so – be thankful. This has to do with the model of good customer service (and social responsibility too), but more than that it’s just a nice thing to do. Some might say “nice doesn’t sell!” – on the contrary though! “Nice” doesn’t need to sell. Consumer loyalty is your goal with this gesture, and in order to have the loyalty of your customers, if nothing else, say “thanks.” This can be done through text, phone, social media, whatever you want.

We suggest not up-selling in a ‘thank you email’ if you’re really just starting out. A promotional offer that you can afford (like a discount on service) would should be considered if you’re large enough of a business to handle the promotion.

4.)  When Going to Trade Shows: Be There!

A lot of times, especially these last 10 years, everyone who is seen on a smart phone is assumed to be ‘busy.’ There is no doubt that if you are a business owner, you’re busy with ideas, content, emails, promotion, etc, etc, etc.  BUT. When you go to trade shows, workshops, and conferences, it’s tempting to check your email because you don’t know anyone around there and you want to look “successful” by being “busy.” And hey, maybe you really are busy.

But you’ve taken the day off to attend an event to network and learn – so we suggest you: network and learn. Some of the best business partnerships start at events and conferences, and we’ll guarantee you that shaking a hand and getting a cell phone number from a potential business partner can do more than a blast email to people who have never met you.

Be there – Be aware 

In all – customers and business owners are people. Sounds like an obvious fact but it’s something we sometimes forget when we are blasting off as entrepreneurs or in an enterprising role. Sure there are those who just want something and go to a place to process the transaction – you can offer that too. But when you’re looking to grow your business, you have to communicate, and actively reach out to your customers. If you don’t, then your competition will most definitely have that advantage over you. 

 

Coding a Revolution: Code District and its Mission

With the advent of coding becoming a Presidential Initiative and a growing extension of the S.T.E.M curriculum to get school children versed in the sciences and computer languages, it should be no surprise to anyone that we are amid a digital revolution. But all of these initiatives will fail if we, Generation X, lack the knowledge to understand what our children will very likely be fluent in: coding. It’s a collective effort  that needs ‘doers,’ and a small company called Code District is taking on the challenge, one meetup at a time.

Last week, Code District hosted an event at InMotion Hosting (IMH) headquarters in Culver City, CA. The casual meetup was one in the many that have occurred at our offices. Just like we’re dedicated to getting businesses running with a proper host for their website, Code District is dedicated to instructing students taught by industry professionals to educate the masses in the computer sciences.

Relevant: Girl Develop It – Steering the Future of Woman In Tech

The event that took place last week at IMH was titled, “Under the Sheet of PhantomJS,” with Buddy Sandidge as the event’s presenter.  PhantomJS is a computer programming  script that is used to enable website navigation and the tracking  of user behaviors online for specific web pages. The event was free to attend and had a successful turn out of a dozen learners!

Code District organizes these meet ups in order to access the community at large into garnering skills in programming to become smarter professionals or to completely grow a new skill in computer programming.

Find out about a Code District’s future MeetUp or check out their formal curriculum.