5 Tips For Bing Ads Ecommerce Advertisers

Bing AdsAs an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers.

The agency immediately began search campaigns with Google AdWords and Bing Ads. Through the implementation of some new SEM strategies and high-value features, the agency helped Mountaineer Brand bring in 1,700 percent more “bearded” leads. And, on the Bing Network alone, Mountaineer brand saw a 1,500% ad spend increase, 2,300% revenue increase and 1,700% conversion increase.
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Social Media Mistakes Made by Business Owners

social media

Social media has been used by businesses for a long time. Nowadays, it is hard to find a business that has not shown its presence on social media. Businesses mainly use it for marketing and to advertise the business. However, not all business owners know how to manage their social media fronts. These are some of the mistakes they make while using social media in business. Continue reading “Social Media Mistakes Made by Business Owners”

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Online Essentials Your Business Needs to Thrive

Business Chart Report Statistic Planning Analysis Concept

For your business to thrive, you need to constantly bring in new customers and clients. While cold-calling and traditional advertising both have their benefits, we now live in an online world – when people want something done, their first stop isn’t the Yellow Pages, it’s Google. If your small business marketing plan is going to succeed, you need to have a strong online marketing presence.

Naturally, you’re worried about both the expense and the time commitment. While online marketing can be expensive if you’re not careful, meeting the minimum requirements is an absolute must if you hope to grow your business – and it can be done in a cost-efficient way. In fact, you can take a lot of the following steps for free! Here are the online essentials your business needs to thrive in the 21st century: Continue reading “Online Essentials Your Business Needs to Thrive”

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How to make sure your site is mobile friendly in a ‘mobile-first’ world

mobile marketingThe world is dynamic, and people are moving from using desktops to using the Smartphone in finding information and communicating via the Internet. In lots of countries, the number of Smartphones in use is more than personal computers. All the more reason to make your site mobile friendly. A mobile friendly site is the one that has the correct display for handheld gadgets like tablets, Smartphones, iPhones, and iPads. The site also has minimized scrolling, easy to navigate, loads faster and avoids using flash. Making you site mobile friendly makes you visible to a wider pull of mobile users since your website will be visible in the search results depending on how well you have configured it. There are three things you should know when making a website accessible by a mobile phone user. Among them is: Continue reading “How to make sure your site is mobile friendly in a ‘mobile-first’ world”

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Team Member Profile: Shea Rodrigue

sheaHometown: Houma, Louisiana
Position: Marketing Specialist
Been with InMotion Hosting since: 2012

How did you get started in the web hosting field?
It was a potent combination of curiosity and necessity. Many years ago a friend, and business owner with old-school values and processes, brought up the need to bring their business into the digital age and begin creating an internet presence by selling her clothing from a website. I had taken a class on basic HTML and one on eCommerce prior to that, which doesn’t really mean anything, but my ego was large enough to convince both of us that I could make that happen. And I did. I began lots of research on web design, eCommerce, website builders, and ultimately web hosting. I launched my first eCommerce site and haven’t looked back since. Continue reading “Team Member Profile: Shea Rodrigue”

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How To Start Planning For Your Website’s 2016 Redesign

redesignEvery couple of years you need to update your website to ensure it has a fresh, modern look and makes use of the latest developments in web design. A website which looks out of date can damage your credibility and ultimately cost you clients. Before you can begin a redesign however you need to start planning what you want out of your updated website and what you want the finished product to look like. Below I have written out a 3 step process which will help you prepare for your redesign and ultimately give you the website you want. Continue reading “How To Start Planning For Your Website’s 2016 Redesign”

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12 Things Every New WordPress Site Should Be Doing On Launch

wpYou only get one chance to make a great first impression, and nowhere is that more true than when you launch your new WordPress site for the entire world to see and enjoy. That being said, you want to make sure that you are addressing the twelve most important things that every new WordPress site should be doing prior to launch. Following these guidelines translates into the peace of mind you need knowing that your site is prepared for everything the internet and its users will have to throw at you as you begin your online WordPress endeavor.

Get BoldGrid [Exclusive to InMotion Hosting]

BoldGrid is a free website builder offered by InMotion Hosting with it’s Business Hosting plans. BoldGrid is built on WordPress, the #1 Content Management System and comes with beautiful themes. It’s easy drag and drop website editor allows you to quickly build stunning websites with no coding required. BoldGrid is easy to use for those building their first WordPress site as well as for web designers/developers who need to turnaround beautiful turnkey websites in short notice. And, unlike other website builders in the market, you have 100% ownership of the website you build using BoldGrid.

Continue reading “12 Things Every New WordPress Site Should Be Doing On Launch”

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Team Member Profile: Sevag Salibian

Hometown: Antwerp, Belgium
Position: Senior Affiliate Marketing Specialist
Been with InMotion Hosting since: July 2015

How did you get started in the web hosting field?
I had a desire to apply my affiliate/partner marketing skill-set in a tech driven product environment.

What is your current role at InMotion Hosting? What do you like most about it?
Senior Affiliate Marketing Specialist.  I get to work with people from around the world, every day – often helping them earn a livelihood to support themselves and their families.

Coolest gadget you own, want to own or have read about?
I received a Bluetooth surf watch for Christmas which tracks my movements in the water, has tide and swell forecasts, reports real time weather data and notifies me when swell is coming in.

What would you like to tell us about yourself?
I enjoy life. I love trail running, biking, snowboarding, surfing and working out. I try to get in an adventure at least a couple times a week – whether that means a new trail, a new break, or a new book. Opportunity is everywhere.

Describe your personality in one word?
Grateful.

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What Are The Key Advantages Of High-Availability VPS?

vps-imageFor a number of years, Virtual Private Server (VPS) Hosting has been a sweet spot between the affordability of Shared Hosting and the operational power of a Dedicated Server. The introduction of cloud infrastructures has taken that concept, and extended it even further. We recently introduced some new features to our VPS Hosting plans that essentially give you a number of the benefits of cloud hosting, without any increase in cost. Here’s a look at some of the new cloud-inspired features we have added to make our Virtual Private Server Hosting more powerful than it has even been.

What is high-availability?

Our new and improved infrastructure is setup with a network of clusters in a virtualized environment, each of which contains a number of different highly available servers. These clusters all contain redundant hardware, so if your node fails for any reason, all of your data and files will be safeguarded, and your partition will spin up instantaneously on a different node. Essentially, the new high-availability provides your partition with real-time redundancy.

Continue reading “What Are The Key Advantages Of High-Availability VPS?”

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How To Assess Your Hosting Needs

hosting

So you want to get a website up and running? There are a few things you may want to consider before doing so given the current landscape of the web hosting world .

Initially, you will want to complete the basic checklist below:

  1. Search your domain(s) of choice to make sure they are available.
  2. Purchase the domain if available.
  3. Assess which website hosting product and plan you will need.

After you search for and acquire your domain name, take note of what type of website you want to launch.

Website hosting branches typically break down into the following main product categories:

  • Shared Hosting
  • Virtual Private Server (VPS) Hosting
  • Dedicated Server Hosting

Here’s a easy-to-understand video we made on the distinction between the various types of web hosting.

As a startup with no traffic, you can start with a Shared Hosting plan and move up as your traffic scales up. The beautiful thing about website hosting these days is that it is scalable and inexpensive to start building your web presence. But as your traffic and software requirements grow, so will your overhead and need to upgrade.

Most companies offer a free domain in conjunction with your first year of hosting. Some companies bill on an annual basis and some will bill monthly, so find out which payment structure best suits your needs as you forecast your financial budget.

If you are looking to scale as your traffic ramps up, you can look into upper echelon products like VPS Hosting or a Dedicated Server, which will give you more power and resources to run your website more efficiently.

Below are a couple common scenarios potential web hosting customers face when starting their first site:

Blogging:
If you simply want to start a new blog or transfer over from a free blogging solution like Blogger or WordPress.com, we would recommend an entry level Shared Hosting plan, with an ability to scale with growing traffic. With only one database required for WordPress and Drupal installations and caching enabled on our SSD hard drives for all entry level Shared Hosting plans, it will be more than sufficient for starters.

E-commerce selling:
For those of you focused on a website that requires a blog app like WordPress and an accompanying eCommerce plugin such as WooCommerce, we might recommend starting on an entry-level VPS account due to the resource requirements. This setup would use 2 databases as opposed to just one. These are only hypothetical scenarios, and for every case there are a variety of things to consider including system requirements and your website’s current traffic.

If you fall outside of these two common scenarios, we encourage you to reach out to our 24/7 U.S. based support team to see which product and plan best suits your hosting needs before you take the plunge. Rest assured that with InMotion Hosting, even after taking the plunge you will have 90 days to test the waters to see if you need something more, less or nothing at all with our industry leading money back guarantee. Contact us by phone, chat or email.

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