As an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers.
The agency immediately began search campaigns with Google AdWords and Bing Ads. Through the implementation of some new SEM strategies and high-value features, the agency helped Mountaineer Brand bring in 1,700 percent more “bearded” leads. And, on the Bing Network alone, Mountaineer brand saw a 1,500% ad spend increase, 2,300% revenue increase and 1,700% conversion increase.
Continue reading “5 Tips For Bing Ads Ecommerce Advertisers”
Social media has been used by businesses for a long time. Nowadays, it is hard to find a business that has not shown its presence on social media. Businesses mainly use it for marketing and to advertise the business. However, not all business owners know how to manage their social media fronts. These are some of the mistakes they make while using social media in business. Continue reading “Social Media Mistakes Made by Business Owners”
For your business to thrive, you need to constantly bring in new customers and clients. While cold-calling and traditional advertising both have their benefits, we now live in an online world – when people want something done, their first stop isn’t the Yellow Pages, it’s Google. If your small business marketing plan is going to succeed, you need to have a strong online marketing presence.
Naturally, you’re worried about both the expense and the time commitment. While online marketing can be expensive if you’re not careful, meeting the minimum requirements is an absolute must if you hope to grow your business – and it can be done in a cost-efficient way. In fact, you can take a lot of the following steps for free! Here are the online essentials your business needs to thrive in the 21st century: Continue reading “Online Essentials Your Business Needs to Thrive”
The world is dynamic, and people are moving from using desktops to using the Smartphone in finding information and communicating via the Internet. In lots of countries, the number of Smartphones in use is more than personal computers. All the more reason to make your site mobile friendly. A mobile friendly site is the one that has the correct display for handheld gadgets like tablets, Smartphones, iPhones, and iPads. The site also has minimized scrolling, easy to navigate, loads faster and avoids using flash. Making you site mobile friendly makes you visible to a wider pull of mobile users since your website will be visible in the search results depending on how well you have configured it. There are three things you should know when making a website accessible by a mobile phone user. Among them is: Continue reading “How to Make Sure Your Site is Mobile Friendly in a ‘Mobile-First’ World”
Hometown: Houma, Louisiana
Position: Marketing Specialist
Been with InMotion Hosting since: 2012 Continue reading “Team Member Profile: Shea Rodrigue”
Every couple of years you need to update your website to ensure it has a fresh, modern look and makes use of the latest developments in web design. A website which looks out of date can damage your credibility and ultimately cost you clients. Before you can begin a redesign however you need to start planning what you want out of your updated website and what you want the finished product to look like. Below I have written out a 3 step process which will help you prepare for your redesign and ultimately give you the website you want. Continue reading “How To Start Planning For Your Website’s 2016 Redesign”
You only get one chance to make a great first impression, and nowhere is that more true than when you launch your new WordPress site for the entire world to see and enjoy. That being said, you want to make sure that you are addressing the twelve most important things that every new WordPress site should be doing prior to launch. Following these guidelines translates into the peace of mind you need knowing that your site is prepared for everything the internet and its users will have to throw at you as you begin your online WordPress endeavor. Continue reading “12 Things Every New WordPress Site Should Be Doing On Launch”
Hometown: Antwerp, Belgium
Position: Senior Affiliate Marketing Specialist
Been with InMotion Hosting since: July 2015 Continue reading “Team Member Profile: Sevag Salibian”
For a number of years, Virtual Private Server (VPS) Hosting has been a sweet spot between the affordability of Shared Hosting and the operational power of a Dedicated Server. The introduction of cloud infrastructures has taken that concept, and extended it even further. We recently introduced some new features to our VPS Hosting plans that essentially give you a number of the benefits of cloud hosting, without any increase in cost. Here’s a look at some of the new cloud-inspired features we have added to make our Virtual Private Server Hosting more powerful than it has even been. Continue reading “What Are The Key Advantages Of High-Availability VPS?”
So you want to get a website up and running? There are a few things you may want to consider before doing so given the current landscape of the web hosting world . Continue reading “How To Assess Your Hosting Needs”