Author Archives: Czaja Silvasi

Open Source Central: Concrete5

concrete5

Have you used Concrete5 yet?  I think it’s my new favorite thing ever.  (Don’t tell WordPress I said that.)

What is Concrete5 you ask?  It’s an up and coming content management system (CMS) and it is taking over.  Quite frankly, I think I am ok with that.

It’s an ultra-lite, easy to use, über powerful CMS that caters to the broad range of site builders out there.  From designers to developers, to people like me who just go into a software and clunk around until something works, Concrete5 has the power and features to fulfill all our needs.

I was able to think, “I wonder what all this Concrete5 hype is about?”, then install it through Softaculous, and begin working on my site in a matter of minutes.  I kid you not.  Within 2 hours, I had a good-looking website with customized CSS and full content on the home, about, and contact me pages.

Now that Concrete5 and I are in love, I figured I’d share some of this excitement with you, our lovely readers.  Here is my list of the top 5 most awesome features of Concrete5.

 

The Top 5 Most Awesome Features of Concrete5

1.       Most themes are Responsive.

Yep.  Right out of the gate, most themes are built to be responsive or have a mobile version you can use.    Even better?  You can change the mobile theme to be different than the full site.  That way, if you want something a little simpler for those tiny cellphone screens, you just pick a different theme for the mobile version.  How cool is that?

Responsive

2.       Easy and optional SEO features.

Built right into the site format, you’ve got the ability to automatically add the Meta Title, Meta Description, and Meta Keywords!  It’s a one click choice.  This means you can select what to add and when, and it also means you have easy access to update your SEO keywords to ensure that you are meeting the needs of your customers and remaining competitive with search engines.

SEO

3.       Direct, on-page editing.

Are you looking for a point and click style builder that is easy to customize, has a wide variety or templates to choose from, and has the power to allow full site development?  Look no further.  Concrete5 is set up in blocks which show up in black dotted lines.

onpageediting

You pick which blocks you want to add by clicking within the black dotted lines.  Then, select add block.  This will open a pop up window where you can select what you want it to be.

onpageeditingaddblock

You can pick anything from adding navigation, to an image, even a YouTube video, right here on the page you’re working on!

You can see your site as you build it.  Most content management systems require that you work on the content and coding of the site in the back end.  That means you have to bounce back and forth between your code and the site to see the changes you are making.  While you will have to do that to some extent with Concrete5, you can get a good feel for the layout before delving into the code.

4.       The Marketplace.

Typically, when you want an add-on or theme, you have to look all over the internet to get all of your options.  Concrete5 simplifies that.  It’s all in one place, the Marketplace.  Any plugins or themes that you would like can be found right in the software, so you don’t have to stop working to get the functionality you want.

5.       Extreme Theme Customization.

You can customize your themes and add any CSS (custom style script) right in the theme.  Through your themes page, click the “Customize” button next to your selected theme.  This will open color options and the CSS entry.

Talk about easy control.  I love that I can make changes to the CSS and see it change right in the same screen.  Color matching on my site became so much easier when I didn’t have to open another window to see how the colors look together.

CSS

With its combination of simplicity and power, Concrete5 is an all in one CMS that is sure to meet your needs.

Go forth, give it a try, and tell us your thoughts in the comments below!  We’d love to know what features you loved best.

 

Creating Content: Surefire Ways to Inspire Written Content for Your Site

creating_contentI love to write, so for me, developing content for websites is easy.  As a matter of fact, I do it here at InMotion for some of our clients.

However, that experience has taught me that not everyone has the ability to sit down and put words to thoughts.  There’s nothing wrong with that, you know your business, if you’re a plumber, you know plumbing.  I’m a writer, so I know writing.

So how do you, as a plumber, jeweler, baker, or other tradesman, communicate your knowledge to your website easily?  It’s a big task, explaining what you do to a wide audience in writing for the world to see.  I assure you, you can do it without having to hire a professional content writer to do it for you.  After all, who knows your business better than you do?

I’m going to give you some tips and tricks for developing content for your website.  You’re getting insider hints on how to inspire the words and pick the best information to include on your website and where to place it.

Above the fold on your home page is prime real estate on your website.  So, keep the most important information there.  Anything you want your customers to be aware of as soon as they go to your website needs to be front and center.

What does “above the fold” mean?

Above the fold is a term for the area on a website that shows up at the top of the page.  Meaning, it’s the part of the site that you don’t have to scroll down to see.

Much like a newspaper headline, this information needs to be brief, to the point, and grab your visitor’s attention.

What to include above the fold:

  1. Your company name and logo.  Don’t leave any mystery about where the viewer is visiting.
  2. An easy to navigate site menu.  Anything to make getting around your site easier.
  3. Contact information.  If you want customers to call or email you as part of your business plan, put this up top.  Include any social media links you may have.
  4. A search feature.  If you have a blog, or anything informational, a search bar will help customers immediately get the information they need.
  5. Any promotions you are running.  If you have a sale or special, this is where to highlight it.  Make it big and brightly colored so it grabs attention.
  6. 1-3 important aspects of your business.  Ask yourself, what is the one thing I want people to know about my business?  Is it your customer service?  Your pricing?  Your credentials or knowledge?  Focus on that.  Then, in less than 200 words, explain it.  Your above the fold information should be graphic-based, so keep your words brief.

Don’t get too wordy with your home page.  Product or action images are great ways to get attention without overwhelming site visitors.

When writing your home page content, limit yourself to no more than 3 key aspects of your business.  Brainstorm your business and services and make a list.  Then narrow it down  to the most important and of that list, pick the top three.  Don’t worry, there will be a place for the other important features of your business, just not on the home page.

For example, the history of your company does not belong on the home page.  If you are including that, great!  This gives the customers something to connect to, but just make it a small phrase, not the whole history on the front of your site.  Try something like, “Established in 1997…” or “Locally owned and operated in Virginia Beach…”  Any more detail than that is more appropriate in the “About Us” section.

While making this list, call friends and family who know your business and ask them to describe it to you.  This may seem silly, but it’s important to have a feel for what outside parties think of the services you offer.  They may not fully match up with what you are trying to project.  If this is the case, your web content is a great place to revamp the image of your company.

In order to actually write the content for your home page, ask yourself these questions to get the inspiration flowing:

  1. Why is this important to me and my business?
  2. How do I display this in daily business operations?
  3. What have been the results of prioritizing this aspect of my business?

Keep your answers between 1 and 2 sentences here.  You can elaborate more in other pages of the site.  This is like teaser information.

Organize where you want your content laid out before you write.  That list you made before of the most important aspects of your business?  Use that as a starting point and outline where you want that information.  For example, you don’t want to introduce your prices in the About Us page.  Something that important deserves its own page.

Create an outline like this:

Home Page

  • Customer Service Focused
  • Guaranteed Pricing
  • Free Estimates

About Us

  • Family owned business.
  • Part of the local community for over 50 years.
  • Won best of local awards 12 years in a row.
  • Community Service projects.

Request A Quote

  • Free estimates
  • Guaranteed pricing
  • Contact form
  • Schedule and appointment

Get To Know Our Team

  • Staff photos
  • Staff credentials
  • Customer service focus
  • Short bios for staff members

Once you have those basic topics listed for each page, stick to them. Don’t try to put too much information on one page.  This will make it difficult to follow and your customers will lose interest in that page.  This makes finding information on your site tedious and can cause them to leave your site in search of another.

Even on pages further into your site, you want to keep the information short and sweet.  Try to keep your pages around 500 words total.  Break them up into short paragraphs, use lists to highlight important facts, and use images to depict things your words can’t.

Know your audience.  This seems simple, but if you are catering only to others in your field, you will not have to explain as much as you would if you were catering to novices or customers who know little to nothing about what you do.

When in doubt, find someone who fits your goal audience and ask them if what you have written makes sense.  Your site should be informative without being too complicated or too simple.  When writing, an outside opinion is invaluable.

Still not sure where to go from here?  Check below.  I’ve included a list of the questions I typically ask my content clients.  These questions usually give me enough understanding of my client’s business and goals that I can then use the answers to draft an entire site worth of content.

Answer the questions fully!  Provide as much information as you can and make lists of all the features where applicable.  This is not the place to cut words.  Once you have answered all these questions and have of paragraphs and pages worth of information, highlight all the parts that are the most critical.  If you’ve already made your list of SEO keywords, highlight any sentences where those keywords were used.

Once you’ve done that, all you have to do is string those highlighted sentences together in a way that makes sense. By using that information and just filling it into the pages you listed on your outline, you’ve got strong, relevant content.

Note: As you answer these questions, organize the answers, and think about the site layout, you may find that your original outline is not the best way to organize the site.  You might discover that two aspects are related and should be introduced together, but you have them on separate pages in your outline.  No worries.  Just adjust the outline to fit your changing needs.  It is a guide to keep your content focused, so it’s not set in stone.

  1. Describe your company or business plan.
  2. What services or products do you offer?
  3. Describe your work flow.  If you hand make products, what goes into it?  If you offer a service, how do you proceed when responding to a call or appointment?
  4. How long have you been in business?
  5. What made you decide to open your business?
  6. Have you won any awards or received any acknowledgements?
  7. What are your credentials?  What skills do you and your team bring to the business?
  8. What are others saying about you?  Include customer testimonials, local media, social media, and any word of mouth customers you are aware of.
  9. What are your business goals?
  10. What makes your business different from its competition?

Writing content is a lot of work, even when it comes easily to you. So, be prepared to take the time to do it properly.  But, don’t be afraid to make changes and updates to your content whenever applicable.  It is good to provide new information to your website regularly, so try to keep your site content fresh.

The Modern Blog and Your Business

business_blog_photoBlog.  It’s a weird word with a lot of meaning.  Historically, blogs have been perceived as a digital journal for an individual to voice opinions, thoughts, or stories, and this definition holds true today, for some blogs.  For example, I have three personal blogs that I update regularly and they are just that, an online journal of my life.

But, I also have a professional blog designed solely to display my skills and services to the internet.  I use it to market my skills and display my knowledge.  This concept of the professional blog is becoming a regular occurrence for many businesses with an online presence.

But why?  Does it behoove your business to add a blog page to your website?  What content should you include, and how often should you update it?

First, ABSOLUTELY, you should have a blog on your website.  Groomers, caterers, graphic designers, even hosting companies (like this one) can benefit from a blog.  There are several reasons the blog page will benefit your business.

1.       Traffic:   You can increase traffic to your site by posting relevant or interesting content to your site’s blog.  Short posts full of interesting material, graphics, and media will draw more people to visit your site and see what’s going on.  If they are interested in what you have in your blog, they will explore the rest of your site to get to know your company.

 2.       Social Media:  Posts that are widely viewed are often shared on social media.  You can cheaply and easily promote your site, or an upcoming event, or your brand simply by having a post go viral.

Twitter and Facebook are two of the most prominent social media outlets, but if you use videos, YouTube is a great addition to your social media repertoire and if you use a lot of images, Pinterest is one of the fastest growing sites on the web.

However, don’t stop there, use social media to your advantage, Google+, Reddit, Tumblr, and StumbleUpon are other options to broadcast fun and interesting information about your business to a seemingly endless variety of demographics you wouldn’t be able to reach anywhere else.

3.       Search Engine Optimization: The big SEO.  The reason we put our sites online is to be viewed, and strong search engine optimization is a way to introduce your website to like-minded people.

Your strongest asset to both increase your rankings and the frequency of being crawled by search engine bots?  Content. Simple as that.  There are other factors in optimizing your site for search engines, but number one, focus on your content.  Interesting, keyword rich, relevant content will increase your rankings in your field.

However, there are some aspects of SEO worthy content that are best given by having a blog.  First, regular and frequent updates.  The more you update your site, the more it will be crawled.  Because you are continually updating your content you are showing search engines that this site is active and regularly monitored, thus increasing your ranking.

Next, linkability.  Remember when I mentioned a post going viral or driving traffic to your site?  This means your content is interesting and something people will read and share.  It’s linkable.  It’s easy to find, and interesting to read.  This will help increase backlinks and simultaneously improve your search engine ranking.  We call this a win-win.

Finally, a blog gives you more space to talk about a wide variety of topics that relate to your business.  Through this, you can also have a variety of keywords that you may not have been able to fit on your static pages.  This will introduce different aspects of your business to people who may not have searched for you previously.

Now that you have a blog, what content should you use?  Well, anything will work.  Give a short tutorial, maybe an image of one of your recent projects, or introduce some of your employees.  Let people get to know you and your business.  Open up the personal aspects of what you do.  This will give your readers someone to connect with.  It’s a blog, so there is more freedom and range in your topics.

Have a restaurant?  Give some cooking tips, recipes, or video tutorials.  Work in finance?  Have some of your experts offer budgeting tips, savings advice, or opinions on the current economy.  Work in construction?  Review the brands you use, show images of projects as they start, are in development, and the when completed.  Any of these topics will bring interested parties to your site, and better than that, if they find something interesting they are likely to pass it on and keep coming back to see your updates.

So, how often should you update your blog.  Ideally, you should update with a new post as frequently as possible.  Weekly or daily is best, but monthly will work as well.  Also, try to keep your updates on a regular schedule.  Don’t forget, every time you update your blog you should submit your site to search engines to be crawled!

Go out, add a blog page to your site and introduce yourself to the world.  Show the personal side of your company or show off all that knowledge you have on your field.  Open your site to the online community and draw new customers to your business!

Domain Transfers, Pain Free

imh_domain_concierge_logoHey everybody!  It’s me again, the weird one who talks about Doctor Who and breaking things all the time.

I’m here to help.

Have you ever transferred a domain from one registrar to another?  Has it ever gone easily?

I can already read your mind.  It’s like we’re connected.  If you said yes to the first question, you probably said no to the second question.

I know how domain transfers work, I’ve done them for customers before as well as transferred a domain myself.  I’m not going to lie, it’s a pain.

First, you have to update all your WhoIs information to ensure that your contact information is up to date.  Then, you have to unlock or release the domain you want to transfer at your current registrar.  Then you have to get the EPP code and provide that to the registrar you are transferring to.

Then come the emails.  There are probably about a million emails you have to go through (give or take a few hundred thousand) from both registrars.  You will probably get an email from your current registrar asking if this is really what you want to do.  You will probably have to reply to that email or log in to confirm this.  Then you will get an email from your new registrar confirming that this is what you want to do.

Then you wait 5-10 days.  Then you get some more emails.  Then the old registrar tries to offer you a discount to stay.

Eventually, with enough tenacity, you will get that confirmation email from your new registrar confirming that the transfer has been completed.

Phew.

That’s a lot.  If at any point in that process, you miss an email, or take too long to respond, or it doesn’t go through, you (or your registrar) can cause the transfer to fail and you have to start all over.  I honestly believe that domain transfers are the leading cause for people being prescribed medication.  (I could be wrong there, but if you have ever had a domain transfer fail, you get where I’m coming from.)

We saw that problem.  We heard your frustrations.  We understand and empathize with you.  We’ve been there.  We know that everything is out of your hands because it’s out of our hands too.  All we can do is wait for the emails and let the registrars do their thing, and that is annoying.

So, we set out to fix it.  And thus, Domain Concierge was born.  It was like a technician’s fairy tale.  Do you hate domain transfers?  Do they make you Hulk furious?  Let us do it for you.

With domain concierge, you give us the keys and all you have to do is sit back and relax while we handle the transfer and registrar negotiations for you.

As the weather warms up, this is a dream come true.  You can sit on the beach, or at the lake, or take your family to Disney and not worry that you’ll miss one of the important emails from your registrar.  Heck, if you’re up for it, you could take a total stranger to Disney and share the love; maybe someone who wrote a super informative and mildly entertaining post about InMotion Hosting’s Domain Concierge service.  (You can reach me through the comments section.)

The best part of this?  You can do it all from your AMP login.  Yep.  You don’t even have to pick up the phone and call us.  A few clicks and we’ll take it from there.

I mean, you can pick up the phone and call us.  Support is here 24/7/365.  Call us if you have a question, or if you’re lonely, you know, whatever.  We’re here for you.

Search Engine Optimization: “Allintitle” Searches

We love search engine optimization. Sometimes it can get a bad reputation because so many people see it as cheating the system. However, honest, content-based search engine optimization guarantees your website will get noticed by the audience best matched with your business. So, that’s what we focus on and what we advise, honest SEO.

Where do I start?

When building your site, SEO should be part of your focus through the whole process. Build your content around your audience. But, before you begin developing content do some keyword research so you know which words to focus your content on. Once you’ve created your list and selected the words that have a high number of searches and are directly relevant to your website, you need to determine the competition level on that keyword.

There are so many factors in search engine optimization; it can make it difficult for a smaller or newer website to compete with certain keywords. So, when selecting keywords for your website, be sure to consider the competitiveness level, meaning the number of other sites with similar keywords.

How do I determine the competition for my chosen keywords?

For the purpose of this article, we are focusing on Google and using its free webmaster tools to determine which keywords to focus your content on. While Google’s webmaster tools will have a description that displays the competition level, an “allintitle” search will give you a more specific explanation of the number of pages that are also optimized for that keyword.

What is an “allintitle” search?

When searching for a keyword via the “allintitle” command, you will be given the number of pages that have that exact keyword in their Title Tag. Because the title tag is an important factor in SEO, this is a great way to determine how many other sites are also using those keywords. The more sites that use those keywords, the more difficult it will be to have page one ranking. Not impossible, but difficult.

How do I perform an “allintitle” search?

Performing an “allintitle” search is very simple:

  1. Go to http://google.com
    google
  2. In the search field type “allintitle: your key words” and run the search. (For this example, our keywords are “chocolate cake” because who doesn’t like chocolate cake?)aitsearch
  3. Google will provide the number of websites with that phrase in the title tags. Chocolate cake has more than 1 million pages with it in the title tags!aitresults

*Note: In order to prevent bots from running automatic “allintitle” searches, Google may block you from running too many in quick succession. One way to avoid this temporary block is to take your time between each search. Take a moment to document the results before running the next phrase. If you find that you are blocked, move on to something else for a while and come back to the “allintitle” searches.

Ideally, you would work only with keywords that have less than one thousand results. That is what we would consider “non-competitive”. However, that is not always possible, especially as more and more people are taking to the internet. A general rule to determine the competition level can be seen below:

  • Under 1,000 – Non-competitive
  • 1,000 – 4,000 – Mildly competitive
  • 4,000 – 6,000 – Competitive
  • 6,000+ – Highly Competitive

It is not always possible to stay within those ranges, especially if your most relevant keywords are something as popular as chocolate cake. In those cases, use more than one keyword phrase as your focus and balance the competitive with something less competitive. Also, you can use more competitive keywords on your homepage because homepages are usually given more weight by bots.

Another point to keep in mind when doing this research is that each page on your site will have a different focus, so you will want to do this research for each page and come up with 3-5 keywords per page to focus your content around; the more content you have on your pages the more keywords you can use.

Take the results of your “allintitle” searches to create groups of words based on competitiveness and then pick words from each group that will give you a nice balance of non-competitive and highly competitive words.

SEO is an intricate process that takes time. You may find as you write your content that the keywords do not fit the purpose of your site and you will have to perform some more research. You may also find other tricks that help to make your site more successful. Remember, there is no one formula for SEO success. Keep your content strong and relevant and only use the advice that works for you and your site will become successful.

The Importance of a Responsive Web Design to Your Business

So, you started a business and it was successful. Awesome!  Then, you decided to expand to the internet to increase your foot traffic, sales, or company recognition. Great!  Now that your business is represented online, the breadth of possibilities is practically endless.  A solid online presence is a great way to display the important aspects of your business and to increase the effectiveness of a marketing strategy.  We are in a mobile, digital age, so in order to meet the needs of your clientele, having a website that works on all any device, regardless of screen size is a necessity.  Developing a responsive site design is the way to achieve this.

Works just as well on the computer as it does on the tablet.

Works just as well on the computer as it does on the tablet.

What Is Responsive Web Design?               

What does it even mean?  There are so many terms for websites and how they interact with technology, (mobile devices: cell phones, tablets, netbooks, etc.) and that is the main principle behind the term “responsive web design”.  Here is a chart that explains the variety of terms that describe how a site works on a mobile device:

responsive_web_table

For the sake of clarity, we are going to refer to all sites who adjust based on the device accessing them as “responsive”.  The method you choose to build your site with is up to you; this is more focused on why you want your site to be considered responsive more than how you choose to make it that way.

How Will Having A Responsive Website Help My Business?

Your website is the first thing a lot of your customers will see before even entering your physical store, assuming you have one.  You, or your company, spent a lot of time and money developing a website that encompassed the values of the business, presented information cleanly, is easily navigated, and highlighted the most important features of your company.  You want those factors to be evident online no matter how your clients choose to access your site.  You want the site that appears on a computer to look just as good on a tablet or smart phone.  It needs to be easy to use and provide all the information that is important on the go.  Culturally, we don’t stop for anything anymore, and a responsive website allows customers to connect directly with your business without having to be in front of a computer.

From a marketing perspective, a responsive website can enhance the effectiveness of your marketing campaign by allowing potential customers to instantly connect with you.  There is no delay or attempting to remember to “check that site out when we get home”.  Your customers can see your add and immediately look at your website.  Modern marketing often utilizes mobile devices to make advertisements more effective, so a responsive web design broadens your marketing options.

If you aren’t using a responsive design, you’re running the risk of your site not displaying properly.  Menus, alignments, or images could be skewed or proportioned incorrectly, your client may have to scroll around to find content, or it may be so muddled it’s illegible.  By implementing a responsive design, you know everything will be laid out clearly and the most important information can be featured conspicuously.

A responsive layout for your website will also assist in maintaining brand recognition.  By making your site responsive you will be able to ensure that your site looks the same whenever or wherever it is accessed.  This is especially effective if you choose to have an adaptive layout as that will give you more control over the specific placement of banners, images, and text.

As technology advances, more options become available for handheld devices.  For example, the iPhone alone has gone through four different screen sizes and six different screen resolutions since its initial release.   Having a responsive website not only allows your customers to see your site at its best as a representation of your business, but it also means there is less of a need to continually redevelop new layouts to keep up with the ever changing technology of mobile devices.

How Do I Make My Site Responsive?

Making your site responsive really depends on how your site is being, or was initially built.  For example, if you are using a content management system like WordPress, Joomla, or Drupal, you will be able to find a wide variety of themes that are already designed to be responsive.  If you are going down this path, be sure to check any custom CSS that may dictate the layout of your site before making it responsive.

If your theme isn’t already responsive, you can make it so in systems like Joomla through custom coding or modules like Bootstrap.  Our Support Center has a helpful article on how to do this!

If your site was custom built, you will want to contact your developer to see what options they have available to make your site responsive.  If you haven’t built your site yet, but know you are going to be working with a developer, be sure to ask if they include responsive designs in their services.

Responsive site layouts open a world of possibilities to your site and your business.  Not only does it allow you to ensure the online representation of your business is as neat and tidy as your storefront, but it will allow you to connect with more and possibly new demographics of customers.

Czaja Silvasi is a QA Representative who monitors InMotion Hosting’s Sales, Support, Billing and Web Design teams to make sure they are giving our customers their absolute best. When she is not busy at work, she enjoys Roller Derby and organizing over 15 pairs of Chuck Taylor shoes that she keeps in her closet. She also has a few awesome websites she runs, but they are not 100% work appropriate.  Czaja first joined InMotion Hosting in 2011 as a Customer Care Representative and recently celebrated her 2 year anniversary with the company.

A Few Reasons to Upgrade Your Server

Is your site or business growing in popularity?  Has your online presence, email, and website become such an integral part of your business that any interruption to service can slow your operations down?  It may be time to look into upgrading to a higher server level.

If your website is as popular as Regina George, it may be time for an upgrade.

If your website is as popular as Regina George, it may be time for an upgrade.

What does it mean to upgrade?

There are three primary server levels, shared servers (Business Class), Virtual Private Servers (VPS), and Dedicated Servers. Each level of hosting offers benefits to your website. Prioritizing your site’s requirements will help you decide which level of server to purchase. You may choose to start with a shared hosting package initially. However, as your company grows and your site becomes more successful and critical, you will want to consider moving up to a VPS or even dedicated hosting package to continue the success of your website.

While we do offer a variety of plan options on each server level, this article is specifically going to review the reasons for upgrading to a VPS or Dedicated Server option.  You may find that you need more websites, databases, or parked domains but not a higher server level.  In cases such as that upgrading to a higher shared hosting plan may be all you need.  Our Support Department is a great resource if you don’t know exactly where to go on your upgrade.

How do I know when I need to upgrade?

I’m so glad you asked.  Below I’ve listed 5 great reasons to contact our Support Team about your upgrade options.

  1. Stability, Speed, and Uptime.  At InMotion Hosting we have an uptime percentage of 99.9%, so while being on a shared server means you are more likely to experience small instances of downtime, it does not mean it is guaranteed to happen.  From a business perspective, more stability on your email services and website is often worth the expense of a VPS or Dedicated account.  You must balance the importance of the price of the package against the value of increased stability.
  2. To be able to run resource intensive applications.  If you are looking to expand your website, need to utilize a larger application, or want to be able to host videos or downloadable content, you may want to look into an upgrade.  This is not only to ensure your server has the resources to allow your site to run at its peak, but it also ensures your site does not interfere with other accounts on the same server.
  3. Direct access to the server.  In order to ensure that our shared servers remain as stable as possible, root access to the server is only available on VPS and dedicated accounts.  So, if you’re a developer and need more room to experiment or to install extra software, an upgrade may be necessary to achieve your goals.
  4. Multi-Site Development.  As a designer, developer, or reseller, you may need to upgrade as you get more clients.  Our VPS and dedicated servers do not have a limit to the number of add on domains you may host on one account.  Further, VPS and Dedicated servers come with access to Web Host Manager (WHM) so you can give your clients their own cPanel while maintaining control of the account on your server.
  5. Business success!  Obviously, this is the best reason to have to upgrade because it means that your business is booming and your site is so busy and receiving so many hits it is driving traffic to your company as it was designed to do.  If this is the case, congratulations!  You may need to upgrade to meet the increasing demands of your client base.  Similarly, if you are planning a large marketing campaign or know you will be getting national attention, you should contact us to upgrade before the campaign runs.  This will ensure that your site will always be available, even as traffic soars, without interruption.

Successsss

Whether you are upgrading out of necessity or for added stability, we have a selection of packages specially tailored to fit your needs with room for continued growth.  Like all aspects of your business, planning ahead to ensure that the hosting package you have will give you the desired outcome is the key to success.

Czaja Silvasi is a QA Representative who monitors InMotion Hosting’s Sales, Support, Billing and Web Design teams to make sure they are giving our customers their absolute best. When she is not busy at work, she enjoys Roller Derby and organizing over 15 pairs of Chuck Taylor shoes that she keeps in her closet. She also has a few awesome websites she runs, but they are not 100% work appropriate.  Czaja first joined InMotion Hosting in 2011 as a Customer Care Representative and recently celebrated her 2 year anniversary with the company.